{"id":144039,"date":"2026-03-16T11:18:14","date_gmt":"2026-03-16T10:18:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144039"},"modified":"2026-03-16T11:18:15","modified_gmt":"2026-03-16T10:18:15","slug":"la-promotion-25-gratuits-dalbert-heijn-sest-deroulee-dans-les-regles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-promotion-25-gratuits-dalbert-heijn-sest-deroulee-dans-les-regles\/","title":{"rendered":"La promotion \u00ab 2+5 gratuits \u00bb d&rsquo;Albert Heijn s&rsquo;est d\u00e9roul\u00e9e dans les r\u00e8gles"},"content":{"rendered":"\n<p>La promotion \u00ab 2+5 \u00bb lanc\u00e9e par <strong>Albert Heijn<\/strong> en Belgique d\u00e9but novembre s&rsquo;est bel et bien d\u00e9roul\u00e9e dans les r\u00e8gles. C&rsquo;est ce qui ressort d&rsquo;une enqu\u00eate men\u00e9e par l&rsquo;Inspection \u00e9conomique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La promotion a sem\u00e9 le chaos<\/h2>\n\n\n\n<p>La promotion d&rsquo;Albert Heijn, proposant <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-repousse-les-limites-promotionnelles-avec-son-offre-2-5-gratuits-2\/\">des offres \u00ab 2+5 \u00bb sur seize produits<\/a>, dont les tablettes pour lave-vaisselle Dreft et le dentifrice Colgate, a provoqu\u00e9 en novembre une vive agitation sur le march\u00e9 belge ainsi que le chaos dans les magasins. Les stocks se sont en effet \u00e9puis\u00e9s tr\u00e8s rapidement, ce qui a d\u00e9\u00e7u les clients.<\/p>\n\n\n\n<p>Le ministre de la Protection des consommateurs, Rob Beenders, a donc annonc\u00e9 une enqu\u00eate : \u00ab <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/apres-les-promotions-25-rayons-vides-et-enquete-federale\/\">Les promotions de la semaine derni\u00e8re ne se sont pas d\u00e9roul\u00e9es comme il se doit partout.<\/a> Les consommateurs ont droit \u00e0 des r\u00e9ductions claires, honn\u00eates et r\u00e9alisables. Et les entrepreneurs m\u00e9ritent un march\u00e9 o\u00f9 le succ\u00e8s repose sur le fair-play, et non sur les \u00e9conomies d&rsquo;\u00e9chelle \u00bb, avait-il alors soulign\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas de pratiques trompeuses<\/h2>\n\n\n\n<p>Mais il s\u2019av\u00e8re d\u00e9sormais que la promotion s\u2019est bel et bien d\u00e9roul\u00e9e dans les r\u00e8gles. La cha\u00eene n\u2019a pas vendu \u00e0 perte et il n\u2019y a pas eu non plus de pratiques trompeuses, consistant \u00e0 faire de la promotion avec des stocks trop limit\u00e9s.<\/p>\n\n\n\n<p>Le ministre souhaite n\u00e9anmoins rester vigilant, a-t-il d\u00e9clar\u00e9 \u00e0 l\u2019agence de presse Belga. \u00ab Je veux \u00e9viter que les remises importantes sur certains produits soient compens\u00e9es par une augmentation discr\u00e8te des prix d\u2019autres produits en magasin. Les consommateurs doivent pouvoir compter sur des promotions honn\u00eates et transparentes. C\u2019est pourquoi je continuerai \u00e0 demander des enqu\u00eates sur la fixation des prix et les promotions dans le secteur des supermarch\u00e9s. Ma priorit\u00e9 reste que les consommateurs soient trait\u00e9s correctement. Les r\u00e9ductions sont positives, mais elles doivent toujours \u00eatre honn\u00eates et claires. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La promotion \u00ab 2+5 \u00bb lanc\u00e9e par Albert Heijn en Belgique d\u00e9but novembre s&rsquo;est bel et bien d\u00e9roul\u00e9e dans les r\u00e8gles. C&rsquo;est ce qui ressort d&rsquo;une enqu\u00eate men\u00e9e par l&rsquo;Inspection \u00e9conomique. <\/p>\n","protected":false},"author":3,"featured_media":144040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[123],"topic":[710,488],"region":[226],"class_list":{"0":"post-144039","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-albert-heijn","10":"topic-legislation","11":"topic-marketing","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La promotion \u00ab 2+5 gratuits \u00bb d&#039;Albert Heijn s&#039;est d\u00e9roul\u00e9e dans les 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