{"id":144046,"date":"2026-03-16T11:41:06","date_gmt":"2026-03-16T10:41:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144046"},"modified":"2026-03-16T11:44:33","modified_gmt":"2026-03-16T10:44:33","slug":"picnic-en-passe-datteindre-le-milliard-deuros-de-chiffre-daffaires-en-allemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-en-passe-datteindre-le-milliard-deuros-de-chiffre-daffaires-en-allemagne\/","title":{"rendered":"Picnic en passe d’atteindre le milliard d’euros de chiffre d’affaires en Allemagne"},"content":{"rendered":"\n

Cette ann\u00e9e, le supermarch\u00e9 en ligne n\u00e9erlandais Picnic <\/strong>pr\u00e9voit de r\u00e9aliser un chiffre d’affaires d’un <\/strong>milliard d’euros en Allemagne, o\u00f9 l’entreprise de commerce \u00e9lectronique est pr\u00e9sente depuis cinq ans. Ce mois-ci, le d\u00e9taillant s’implante \u00e0 Munich.<\/p>\n\n\n\n

Un fort potentiel<\/h2>\n\n\n\n

Picnic, d\u00e9tenue en partie par le leader du march\u00e9 Edeka, conquiert l’Allemagne ville par ville, r\u00e9gion par r\u00e9gion. L’ann\u00e9e derni\u00e8re, le supermarch\u00e9 en ligne s’est implant\u00e9 \u00e0 Dresde et \u00e0 Leipzig, et ce mois-ci, c’est au tour de Munich. L’entreprise compte d\u00e9sormais treize centres de distribution dans le pays. \u00ab D’ici la fin de l’ann\u00e9e, 3,7 millions de foyers allemands suppl\u00e9mentaires auront rejoint notre plateforme<\/a> \u00bb, d\u00e9clare le cofondateur Michiel Muller au FD. \u00ab Ainsi, 40 % des foyers allemands pourront passer commande chez nous. Aux Pays-Bas, ce chiffre est actuellement de 80 %. En Allemagne, nous n’atteindrons pas ce niveau, car c’est un grand pays qui compte davantage de zones rurales. \u00bb<\/p>\n\n\n\n

Le PDG pr\u00e9voit de r\u00e9aliser cette ann\u00e9e un chiffre d\u2019affaires d\u2019un milliard d\u2019euros en Allemagne ; ce chiffre \u00e9tait encore de 588 millions en 2024. Le chiffre d\u2019affaires total de Picnic s\u2019\u00e9levait l\u2019ann\u00e9e derni\u00e8re \u00e0 pr\u00e8s de 2 milliards d\u2019euros. \u00ab Aux Pays-Bas, nous sommes d\u00e9sormais rentables et, en Allemagne, en Rh\u00e9nanie-du-Nord-Westphalie, nous esp\u00e9rons l\u2019\u00eatre \u00e9galement pendant certaines p\u00e9riodes cette ann\u00e9e. \u00bb<\/p>\n\n\n\n

Le march\u00e9 allemand des courses en ligne offre un fort potentiel : il repr\u00e9sente aujourd\u2019hui 7 milliards d\u2019euros et pourrait atteindre 28 milliards en 2030. La concurrence est faible : Aldi et Lidl ne livrent pas de courses, Flink et Knuspr se concentrent sur la livraison rapide de petites commandes, et Amazon ne propose qu\u2019une gamme limit\u00e9e de produits frais. Le principal concurrent est Rewe, qui a r\u00e9alis\u00e9 l\u2019ann\u00e9e derni\u00e8re un chiffre d\u2019affaires en ligne d\u2019un milliard d\u2019euros et qui est leader du march\u00e9, notamment gr\u00e2ce \u00e0 un concept de \u00ab click & collect \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cette ann\u00e9e, le supermarch\u00e9 en ligne n\u00e9erlandais Picnic pr\u00e9voit de r\u00e9aliser un chiffre d’affaires d’un milliard d’euros en Allemagne, o\u00f9 l’entreprise de commerce \u00e9lectronique est pr\u00e9sente depuis cinq ans. Ce mois-ci, le d\u00e9taillant s’implante \u00e0 Munich. <\/p>\n","protected":false},"author":3,"featured_media":144047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[545],"topic":[198,276],"region":[470],"class_list":{"0":"post-144046","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-picnic","11":"topic-e-commerce","12":"topic-expansion","13":"region-allemagne"},"acf":[],"yoast_head":"\nPicnic en passe d'atteindre le milliard d'euros de chiffre d'affaires en Allemagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cette ann\u00e9e, le supermarch\u00e9 en ligne n\u00e9erlandais Picnic pr\u00e9voit de r\u00e9aliser un 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