{"id":144071,"date":"2026-03-16T14:24:30","date_gmt":"2026-03-16T13:24:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144071"},"modified":"2026-03-16T14:24:31","modified_gmt":"2026-03-16T13:24:31","slug":"pourquoi-decathlon-et-mediamarkt-vont-ils-sassocier-en-allemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/pourquoi-decathlon-et-mediamarkt-vont-ils-sassocier-en-allemagne\/","title":{"rendered":"Pourquoi Decathlon et MediaMarkt s&rsquo;associent en Allemagne"},"content":{"rendered":"\n<p><strong>Decathlon<\/strong> a conclu un partenariat strat\u00e9gique avec <strong>MediaMarktSaturn<\/strong> pour le march\u00e9 allemand. Le d\u00e9taillant d&rsquo;articles de sport va ouvrir des espaces \u00ab shop-in-shop \u00bb dans les magasins d&rsquo;\u00e9lectronique : Munich sera la premi\u00e8re ville concern\u00e9e. Qu&rsquo;est-ce qui se cache derri\u00e8re cette initiative ? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acc\u00e9l\u00e9rer la croissance<\/h2>\n\n\n\n<p>Le 26 mars, Decathlon ouvrira un espace de vente d&rsquo;environ 1 000 m\u00b2 dans le magasin MediaMarkt du centre commercial Perlach Einkaufszentrum \u00e0 Munich. D&rsquo;autres magasins suivront cette ann\u00e9e et l&rsquo;ann\u00e9e prochaine. Cette collaboration s&rsquo;inscrit dans la strat\u00e9gie \u00ab Space-as-a-Service \u00bb de la cha\u00eene d&rsquo;\u00e9lectronique, qui confie de plus en plus souvent ses espaces de vente \u00e0 des entreprises partenaires. Pour Decathlon, c&rsquo;est un moyen de cro\u00eetre plus rapidement sur le march\u00e9 allemand.<\/p>\n\n\n\n<p>\u00ab Sans cette expansion classique, il nous aurait fallu quatre ans pour atteindre certains emplacements ; <a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/einzelhandel-sporthaendler-decathlon-verbuendet-sich-mit-media-markt-saturn-01\/100207288.html\">gr\u00e2ce \u00e0 MediaMarktSaturn, nous y sommes imm\u00e9diatement \u00bb<\/a>, a d\u00e9clar\u00e9 Stefan Kaiser, directeur g\u00e9n\u00e9ral de l\u2019expansion chez Decathlon Allemagne, au Handelsblatt. La cha\u00eene fran\u00e7aise de magasins de sport a franchi le cap des 100 magasins en Allemagne fin 2025 et souhaite en compter au moins 150 d\u2019ici fin 2027.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Les marques fortes doivent collaborer \u00bb<\/h2>\n\n\n\n<p>Decathlon a d\u00e9j\u00e0 mis en place des partenariats similaires ailleurs : la cha\u00eene de sport dispose de boutiques \u00ab shop-in-shop \u00bb dans les grands magasins <strong>Galeria<\/strong> et ouvrira prochainement un point de vente dans un magasin<strong> IKEA<\/strong> <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/\">\u00e0 Croydon, au Royaume-Uni<\/a>.<\/p>\n\n\n\n<p>\u00ab Aujourd\u2019hui, les clients ne pensent plus en termes de cat\u00e9gories de produits distinctes, mais en termes de modes de vie \u00bb, explique Arnaud Sauret, PDG de Decathlon Allemagne, sur LinkedIn. \u00ab Le sport et la technologie sont indissociables dans la vie quotidienne des gens. Ceux qui recherchent des appareils \u00e9lectroniques haut de gamme chez MediaMarktSaturn ont souvent un mode de vie actif \u2013 et c\u2019est exactement ce sur quoi nous misons. Nous unissons nos forces pour cr\u00e9er un lieu de rencontre commun et inspirant. \u00bb<\/p>\n\n\n\n<p>Le parcours client est simplifi\u00e9 lorsque les solutions li\u00e9es au mode de vie actif sont regroup\u00e9es en un seul endroit, ajoute le dirigeant, qui pr\u00e9sente la collaboration comme le mod\u00e8le d\u2019avenir : les marques fortes doivent collaborer plus \u00e9troitement pour maintenir l\u2019attrait du commerce de d\u00e9tail physique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon a conclu un partenariat strat\u00e9gique avec MediaMarktSaturn pour le march\u00e9 allemand. L&rsquo;enseigne de sport va ouvrir des espaces \u00ab shop-in-shop \u00bb dans les magasins d&rsquo;\u00e9lectronique : Munich sera la premi\u00e8re ville \u00e0 en b\u00e9n\u00e9ficier. <\/p>\n","protected":false},"author":3,"featured_media":144072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[1112],"people":[],"extra":[43],"company":[361,907],"topic":[1312],"region":[470],"class_list":["post-144071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","tag-samenwerking","extra-plus","company-decathlon","company-mediamarkt","topic-partenariat","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Decathlon et MediaMarkt s&#039;associent en Allemagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon a conclu un partenariat strat\u00e9gique avec MediaMarktSaturn pour le march\u00e9 allemand. 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