{"id":144181,"date":"2026-03-17T16:02:22","date_gmt":"2026-03-17T15:02:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144181"},"modified":"2026-03-17T16:02:23","modified_gmt":"2026-03-17T15:02:23","slug":"analyse-louverture-du-dimanche-chez-lidl-met-colruyt-et-aldi-encore-plus-sur-la-defensive","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/analyse-louverture-du-dimanche-chez-lidl-met-colruyt-et-aldi-encore-plus-sur-la-defensive\/","title":{"rendered":"[Analyse] L&rsquo;ouverture dominicale chez Lidl met Colruyt et Aldi encore plus sur la d\u00e9fensive"},"content":{"rendered":"\n<p>Si <strong>Lidl <\/strong>ouvre bient\u00f4t<strong> <\/strong>ses magasins le dimanche, la pression s&rsquo;intensifiera sur <strong>Aldi<\/strong> et <strong>Colruyt <\/strong>pour qu&rsquo;ils fassent de m\u00eame. Avec une cons\u00e9quence perverse : les co\u00fbts augmentent, mais pas le chiffre d&rsquo;affaires. Mais l&rsquo;alternative, c&rsquo;est la perte de parts de march\u00e9. Une impasse ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un d\u00e9savantage concurrentiel<\/h2>\n\n\n\n<p>Pour \u00eatre clair, on n&rsquo;en est pas encore l\u00e0, mais il semble tr\u00e8s probable que Lidl parvienne, au cours des prochains mois, \u00e0 un accord avec les partenaires sociaux <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-mene-des-discussions-preliminaires-concernant-louverture-le-dimanche\/\">concernant la g\u00e9n\u00e9ralisation de l&rsquo;ouverture des magasins le dimanche<\/a>, peut-\u00eatre aux m\u00eames conditions que chez <strong>Okay<\/strong> et <strong>Carrefour<\/strong> (sur une base volontaire, une prime de 50 % et des ch\u00e8ques-repas plus \u00e9lev\u00e9s). Une initiative remarquable de la part du discounter, qui a \u00e9t\u00e9 dans le rouge en Belgique ces derni\u00e8res ann\u00e9es et qui n&rsquo;am\u00e9liorera sans doute pas sa rentabilit\u00e9 avec cette mesure.<\/p>\n\n\n\n<p>Il faut croire que l&rsquo;ouverture dominicale chez les concurrents fait plus mal qu&rsquo;on ne l&rsquo;admet ouvertement. Lidl, Aldi et Colruyt sont sur la d\u00e9fensive. L&rsquo;ouverture dominicale n&rsquo;est plus un avantage concurrentiel majeur pour les autres, mais surtout un \u00e9norme inconv\u00e9nient pour les trois retardataires, qui perdent des parts de march\u00e9. Et qui pourraient donc se voir contraints de suivre le mouvement, m\u00eame si cela p\u00e8sera sur leurs r\u00e9sultats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Non rentable<\/h2>\n\n\n\n<p>Tout le monde va-t-il bient\u00f4t ouvrir le dimanche ? Si Lidl le fait, Aldi devra peut-\u00eatre suivre, mais qu&rsquo;en est-il de Colruyt ? Le leader du march\u00e9 a d\u00e9j\u00e0 indiqu\u00e9 \u00e0 plusieurs reprises que l&rsquo;ouverture le dimanche n&rsquo;\u00e9tait pas rentable pour les magasins Meilleurs Prix, car les d\u00e9penses moyennes sont plus faibles ce jour-l\u00e0. Cela p\u00e8se sur la rentabilit\u00e9. Mais cela met la cha\u00eene dans une situation d\u00e9licate : peut-elle \u00eatre la seule \u00e0 pers\u00e9v\u00e9rer dans son refus et rester ferm\u00e9e le dimanche ? Une question \u00e9pineuse.<\/p>\n\n\n\n<p>Quoi qu\u2019il en soit, une ouverture g\u00e9n\u00e9ralis\u00e9e le dimanche ne serait pas b\u00e9n\u00e9fique financi\u00e8rement pour ces cha\u00eenes : les co\u00fbts augmentent, mais pas le chiffre d\u2019affaires. En effet, les gens n\u2019ach\u00e8tent pas plus de nourriture parce que les magasins sont ouverts le dimanche, il s\u2019agit principalement d\u2019un report. Le g\u00e2teau ne grossit pas, il est simplement divis\u00e9 en parts plus petites. D\u2019ailleurs, les commerces de proximit\u00e9 et les magasins sp\u00e9cialis\u00e9s pourraient \u00e9galement en subir les cons\u00e9quences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le \u00ab runshopping \u00bb le dimanche ?<\/h2>\n\n\n\n<p>La question est de savoir si les discounters pourront regagner leurs parts de march\u00e9 perdues gr\u00e2ce \u00e0 l\u2019ouverture le dimanche : des cha\u00eenes comme Delhaize, Carrefour ou Albert Heijn proposent tout simplement une offre qui correspond mieux aux attentes du client du dimanche, tandis que les discounters visent plut\u00f4t le \u00ab runshopping \u00bb.<\/p>\n\n\n\n<p>Il ne fait aucun doute que l\u2019ouverture dominicale s\u2019est av\u00e9r\u00e9e un succ\u00e8s pour Delhaize depuis la privatisation de ses succursales. Carrefour serait \u00e9galement satisfait des premiers r\u00e9sultats enregistr\u00e9s le dimanche. Le d\u00e9taillant <a href=\"https:\/\/www.standaard.be\/economie\/lidl-wil-als-eerste-discounter-in-belgie-ook-op-zondag-openen.-zwichten-ook-aldi-en-colruyt\/142492721.html\">souhaite d\u00e9sormais modifier ses horaires d\u2019ouverture<\/a>: de 9 h \u00e0 13 h au lieu de 8 h \u00e0 12 h, explique Wilson Wellens, du syndicat lib\u00e9ral, au Standaard.<\/p>\n\n\n\n<p>Les syndicats ne sont d&rsquo;ailleurs pas favorables \u00e0 une g\u00e9n\u00e9ralisation de l&rsquo;ouverture dominicale ni \u00e0 l&rsquo;augmentation du nombre de travailleurs flexi-jobs et d&rsquo;\u00e9tudiants dans le commerce alimentaire, mais ils reconnaissent \u00e9galement qu&rsquo;ils ne peuvent pas freiner cette \u00e9volution. Les discussions sur les conditions tr\u00e8s divergentes au sein des diff\u00e9rentes commissions paritaires ne semblent pour l&rsquo;instant pas progresser.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si Lidl ouvre bient\u00f4t ses magasins le dimanche, la pression s&rsquo;intensifiera sur Aldi et Colruyt pour qu&rsquo;ils fassent de m\u00eame. Avec une cons\u00e9quence perverse : les co\u00fbts augmentent, mais pas le chiffre d&rsquo;affaires. Mais l&rsquo;alternative, c&rsquo;est la perte de parts de march\u00e9. Une impasse ? <\/p>\n","protected":false},"author":3,"featured_media":144182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1965],"people":[],"extra":[43],"company":[203,201,204],"topic":[275],"region":[226],"class_list":{"0":"post-144181","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-ouvertures-dominicales","10":"extra-plus","11":"company-aldi","12":"company-colruyt","13":"company-lidl","14":"topic-analyse","15":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Analyse] L&#039;ouverture dominicale chez Lidl met Colruyt et Aldi encore plus sur la d\u00e9fensive - RetailDetail 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