{"id":144268,"date":"2026-03-18T14:22:54","date_gmt":"2026-03-18T13:22:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144268"},"modified":"2026-03-18T14:22:55","modified_gmt":"2026-03-18T13:22:55","slug":"tencent-investit-cette-annee-plus-de-5-milliards-deuros-dans-lia","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/tencent-investit-cette-annee-plus-de-5-milliards-deuros-dans-lia\/","title":{"rendered":"Tencent investit cette ann\u00e9e plus de 5 milliards d&rsquo;euros dans l&rsquo;IA"},"content":{"rendered":"\n<p><strong>Tencent<\/strong>, le g\u00e9ant chinois de la technologie \u00e0 l&rsquo;origine notamment de WeChat et de jeux populaires tels que Honor of Kings, a enregistr\u00e9 un chiffre d&rsquo;affaires record en 2025. Gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle, l&rsquo;entreprise augmente non seulement ses revenus publicitaires, mais aussi l&rsquo;engagement des utilisateurs sur ses plateformes de jeux et ses r\u00e9seaux sociaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un \u00e9cosyst\u00e8me ax\u00e9 sur l&rsquo;IA<\/h2>\n\n\n\n<p>Sur l&rsquo;ensemble de l&rsquo;ann\u00e9e 2025, le b\u00e9n\u00e9fice a augment\u00e9 de 17 % pour atteindre 259,6 milliards de yuans (37,7 milliards d&rsquo;euros), tandis que le chiffre d&rsquo;affaires a grimp\u00e9 de 14 % pour s&rsquo;\u00e9tablir \u00e0 751,8 milliards de yuans (109 milliards d&rsquo;euros). Pour y parvenir, le g\u00e9ant technologique mise pleinement sur l&rsquo;IA : l&rsquo;entreprise utilise des algorithmes avanc\u00e9s pour cibler les publicit\u00e9s avec plus de pr\u00e9cision, ce qui permet aux annonceurs d&rsquo;en avoir davantage pour leur argent. De plus, l&rsquo;IA optimise la diffusion de contenu sur des plateformes telles que WeChat, o\u00f9 les utilisateurs restent actifs plus longtemps \u2013 et d\u00e9pensent davantage.<\/p>\n\n\n\n<p>\u00ab La hausse des b\u00e9n\u00e9fices est tir\u00e9e par des syst\u00e8mes d&rsquo;IA am\u00e9lior\u00e9s qui optimisent la diffusion et la mon\u00e9tisation du contenu \u00bb, a d\u00e9clar\u00e9 Ma Huateng, pr\u00e9sident et PDG de Tencent. Il a soulign\u00e9 que les flux de tr\u00e9sorerie solides provenant d&rsquo;activit\u00e9s cl\u00e9s telles que les jeux vid\u00e9o permettent \u00e0 l&rsquo;entreprise d&rsquo;investir massivement dans les talents et les infrastructures en mati\u00e8re d&rsquo;IA. Une strat\u00e9gie qui porte ses fruits : le chiffre d&rsquo;affaires des r\u00e9seaux sociaux a augment\u00e9 de 5 %, tandis que la division fintech \u2013 qui comprend notamment les paiements mobiles \u2013 a enregistr\u00e9 une croissance de 8 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 milliards d&rsquo;euros dans l&rsquo;IA<\/h2>\n\n\n\n<p>En 2025, le groupe technologique chinois a inject\u00e9 pas moins de 18 milliards de yuans (2,6 milliards d&rsquo;euros) dans le d\u00e9veloppement de nouveaux produits d&rsquo;IA, dont 7 milliards de yuans rien qu&rsquo;au quatri\u00e8me trimestre. Et ce n&rsquo;est qu&rsquo;un d\u00e9but : le pr\u00e9sident Martin Lau a annonc\u00e9 que l&rsquo;entreprise allait au moins doubler ses investissements cette ann\u00e9e.<\/p>\n\n\n\n<p>La concurrence dans le secteur technologique chinois est f\u00e9roce, avec des acteurs tels qu&rsquo;Alibaba et ByteDance qui injectent eux aussi des milliards dans l&rsquo;IA. Tencent semble toutefois avoir une longueur d&rsquo;avance gr\u00e2ce \u00e0 son \u00e9cosyst\u00e8me num\u00e9rique int\u00e9gr\u00e9, dans lequel les r\u00e9seaux sociaux, les jeux vid\u00e9o, les paiements et les services cloud fonctionnent en parfaite synergie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le cloud et la fintech, piliers de la croissance<\/h2>\n\n\n\n<p>La division cloud, qui fournit notamment des infrastructures num\u00e9riques aux entreprises, souhaite s&rsquo;\u00e9tendre en Europe \u2013 un march\u00e9 actuellement domin\u00e9 par Amazon Web Services et Microsoft Azure. Avec une croissance de son chiffre d&rsquo;affaires de 13 % au quatri\u00e8me trimestre, Tencent semble en bonne voie pour devenir un acteur majeur sur le march\u00e9 mondial du cloud.<\/p>\n\n\n\n<p>La division fintech affiche \u00e9galement de solides performances, avec un chiffre d&rsquo;affaires de 229,4 milliards de yuans. Les paiements mobiles via WeChat Pay et les solutions professionnelles pour les entreprises constituent ici les principaux moteurs de croissance. Dans un pays o\u00f9 l&rsquo;argent liquide est de moins en moins utilis\u00e9, Tencent se positionne comme le portefeuille num\u00e9rique de la Chine \u2013 et au-del\u00e0.<\/p>\n\n\n\n<p>Ces r\u00e9sultats prouvent une fois de plus que les entreprises chinoises creusent leur avance gr\u00e2ce \u00e0 l&rsquo;IA et au big data. Pour rester dans la course, il faut comprendre leurs strat\u00e9gies et apprendre \u00e0 jouer dans la m\u00eame cour. C&rsquo;est pr\u00e9cis\u00e9ment pour cette raison que RetailDetail organise <strong>Wingzz<\/strong>, un circuit de visite des principales villes et des entreprises les plus innovantes de Chine.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retailtours.be\/wingzz\/\">Cliquez ici pour plus d&rsquo;informations et pour vous inscrire.<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.retailtours.be\/wingzz\/\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"430\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/wingzz-banners-2.jpg\" alt=\"\" class=\"wp-image-143980\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/wingzz-banners-2.jpg 900w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/wingzz-banners-2-300x143.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/wingzz-banners-2-768x367.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tencent, le g\u00e9ant chinois de la technologie \u00e0 l&rsquo;origine notamment de WeChat et de jeux populaires tels que Honor of Kings, a enregistr\u00e9 un chiffre d&rsquo;affaires record en 2025. Gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle, l&rsquo;entreprise augmente non seulement ses revenus publicitaires, mais aussi l&rsquo;engagement des utilisateurs sur ses plateformes de jeux et ses r\u00e9seaux sociaux.<\/p>\n","protected":false},"author":5,"featured_media":144269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1467],"people":[],"extra":[43],"company":[701],"topic":[462,266],"region":[277],"class_list":["post-144268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-artificiele-intelligentie","extra-plus","company-tencent","topic-innovation","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tencent investit cette ann\u00e9e plus de 5 milliards d&#039;euros dans l&#039;IA - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Tencent a enregistr\u00e9 un chiffre d&#039;affaires record. 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