{"id":144297,"date":"2026-03-19T09:20:20","date_gmt":"2026-03-19T08:20:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144297"},"modified":"2026-03-19T09:20:22","modified_gmt":"2026-03-19T08:20:22","slug":"plus-doffres-des-magasins-plus-modernes-une-meilleure-communication-le-plan-de-jesper-hojer-pdg-de-jumbo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/plus-doffres-des-magasins-plus-modernes-une-meilleure-communication-le-plan-de-jesper-hojer-pdg-de-jumbo\/","title":{"rendered":"Plus d&rsquo;offres, des magasins plus modernes, storytelling : le plan de Jesper H\u00f8jer, CEO de Jumbo"},"content":{"rendered":"\n<p>\u00ab <strong>Jumbo<\/strong> doit redevenir rapide et simple \u00bb, d\u00e9clare le PDG Jesper H\u00f8jer. Le distributeur va miser davantage sur les promotions \u2013 y compris pour la viande \u2013 et moderniser son r\u00e9seau de magasins. Le dirigeant parle d&rsquo;un plan pluriannuel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rompre avec le pass\u00e9<\/h2>\n\n\n\n<p>Le nouveau CEO a pr\u00e9sent\u00e9 ses plans pour la premi\u00e8re fois cette semaine aux employ\u00e9s et \u00e0 la presse. Il doit redonner de la fiert\u00e9 \u00e0 l\u2019entreprise, qui a travers\u00e9 des ann\u00e9es difficiles et perdu des parts de march\u00e9. Un projet qui s\u2019\u00e9tendra sur plusieurs ann\u00e9es, dit-il. Avec un comit\u00e9 de direction all\u00e9g\u00e9, H\u00f8jer veut passer \u00e0 la vitesse sup\u00e9rieure. L\u2019entreprise doit par exemple se d\u00e9barrasser de sa culture de r\u00e9union. \u00ab <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1590063\/nieuwe-jumbo-topman-wil-af-van-vergadercultuur-de-klant-verandert-snel-die-moeten-we-sneller-volgen\">Le client \u00e9volue rapidement. Nous devons le suivre plus vite \u00bb<\/a>, peut-on lire dans le journal FD.<\/p>\n\n\n\n<p>Dans bien d\u2019autres domaines, le CEO vise une rupture avec le pass\u00e9. Ainsi, Jumbo, traditionnellement un d\u00e9taillant qui mise sur des prix bas fixes, va \u00e0 nouveau miser davantage sur les promotions. Parce que c\u2019est ce que veut le client. La cha\u00eene de supermarch\u00e9s va \u00e9galement recommencer \u00e0 proposer des promotions temporaires sur la viande. Jumbo avait cess\u00e9 cette pratique en 2024 dans le cadre de la transition prot\u00e9ique, mais l\u2019impact a \u00e9t\u00e9 minime et les concurrents n\u2019ont pas suivi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rattrapage<\/h2>\n\n\n\n<p>Un autre axe d&rsquo;action est la modernisation des magasins. Cette ann\u00e9e, 75 r\u00e9novations et 150 rafra\u00eechissements de moindre envergure sont pr\u00e9vus. Le PDG parle d&rsquo;un rattrapage. Les diff\u00e9rents formats de magasins, des petits magasins de village aux grands \u00e9tablissements de Jumbo Foodmarkt, n\u00e9cessitent une gestion diff\u00e9rente.<\/p>\n\n\n\n<p>Enfin, M. H\u00f8jer estime que Jumbo doit mieux communiquer sur ce qui distingue la cha\u00eene de supermarch\u00e9s de la concurrence. Storytelling : selon lui, l\u2019entreprise fait beaucoup de choses formidables, mais en parle trop peu. Ainsi, Jumbo est la cha\u00eene qui propose le plus de produits r\u00e9gionaux aux Pays-Bas, mais les gens ne le savent pas.<\/p>\n\n\n\n<p>Le CEO ne s&rsquo;est pas (encore) exprim\u00e9 sur les ambitions en Belgique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Jumbo doit redevenir rapide et simple \u00bb, d\u00e9clare Jesper H\u00f8jer, PDG. Le distributeur va miser davantage sur les promotions \u2013 y compris pour la viande \u2013 et moderniser son r\u00e9seau de magasins. Le dirigeant parle d&rsquo;un plan pluriannuel.<\/p>\n","protected":false},"author":3,"featured_media":144298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[920],"extra":[43],"company":[217],"topic":[488],"region":[524],"class_list":{"0":"post-144297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"people-jesper-hojer","10":"extra-plus","11":"company-jumbo","12":"topic-marketing","13":"region-pays-bas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plus d&#039;offres, des magasins plus modernes, storytelling : le plan de Jesper H\u00f8jer, CEO de Jumbo - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00ab Jumbo doit redevenir rapide et simple \u00bb, d\u00e9clare le PDG Jesper H\u00f8jer. 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