{"id":14432,"date":"2016-08-10T08:36:06","date_gmt":"2016-08-10T08:36:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/bolcom-va-diffuser-des-annonces-publicitaires-2\/"},"modified":"2016-08-10T08:36:06","modified_gmt":"2016-08-10T08:36:06","slug":"bolcom-va-diffuser-des-annonces-publicitaires-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/bolcom-va-diffuser-des-annonces-publicitaires-2\/","title":{"rendered":"Bol.com va diffuser des annonces publicitaires"},"content":{"rendered":"<p><strong>Bol.com <\/strong>va ins\u00e9rer des publicit\u00e9s de produits dans les r\u00e9sultats de recherche sur son site web. La plate-forme n\u00e9erlandaise\u00a0 s\u2019engage \u00e0 diffuser uniquement des annonces r\u00e9ellement pertinentes pour le consommateur.<\/p>\n<p><!--break--><\/p>\n<h2>A partir de 50 euros par annonce<\/h2>\n<p>Aujourd\u2019hui bol.com pr\u00e9sente officiellement son nouveau service \u2018Marketing &amp; Media Services\u2019, permettant aux entreprises de diffuser des annonces publicitaires cibl\u00e9es \u00e0 partir de 50 euros. Outre les r\u00e9sultats\u00a0 de recherche sponsoris\u00e9s, les entreprises peuvent \u00e9galement choisir d\u2019autres options : display advertising, brandpages et weblogs.<\/p>\n<p>\nAfin que les vendeurs se rendent mieux compte des \u00e9tapes parcourues par leurs clients sur la plate-forme online, bol.com pr\u00e9voit \u00e9galement des \u2018marketing insights\u2019.<\/p>\n<p>\n\u00ab Durant ces 17 derni\u00e8res ann\u00e9es nous avons acquis une s\u00e9rieuse connaissance du \u2018customer journey online\u2019. Connaissance que nous souhaitons partager avec nos fournisseurs, fabricants et partenaires de vente. L\u2019introduction d\u2019annonces publicitaires se fera de mani\u00e8re tr\u00e8s mesurable et quantifiable, afin que les annonceurs puissent g\u00e9rer au mieux leur budget, \u00e9valuer \u00e0 tout moment et rectifier si n\u00e9cessaire \u00bb, explique Margaret Versteden, directrice du d\u00e9partement \u2018Marketing &amp; Platform Innovation\u2019 chez bol.com, au magazine Twinkle.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bol.com va ins\u00e9rer des publicit\u00e9s de produits dans les r\u00e9sultats de recherche sur son site web. La plate-forme n\u00e9erlandaise\u00a0 s\u2019engage \u00e0 diffuser uniquement des annonces r\u00e9ellement pertinentes pour le consommateur. A partir de 50 euros par annonce Aujourd\u2019hui bol.com pr\u00e9sente officiellement son nouveau service \u2018Marketing &amp; Media Services\u2019, permettant aux entreprises de diffuser des annonces [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bol.com va diffuser des annonces publicitaires - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bol.com va ins\u00e9rer 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