{"id":144328,"date":"2026-03-19T10:26:43","date_gmt":"2026-03-19T09:26:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144328"},"modified":"2026-03-19T13:11:04","modified_gmt":"2026-03-19T12:11:04","slug":"sephora-fait-ses-debuts-en-belgique-a-docks-bruxsel-et-city2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-fait-ses-debuts-en-belgique-a-docks-bruxsel-et-city2\/","title":{"rendered":"Sephora fera ses d\u00e9buts en Belgique \u00e0 Docks Bruxsel et City2"},"content":{"rendered":"\n<p>On savait d\u00e9j\u00e0 que la cha\u00eene fran\u00e7aise de cosm\u00e9tiques <strong>Sephora<\/strong> allait s&rsquo;implanter en Belgique. Aujourd&rsquo;hui, les projets se concr\u00e9tisent : les premiers magasins ouvriront leurs portes \u00e0 Bruxelles. Ce n&rsquo;est qu&rsquo;apr\u00e8s une dizaine d&rsquo;ouvertures dans la partie francophone du pays que la cha\u00eene s&rsquo;\u00e9tendra \u00e9galement en Flandre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Flandre doit encore patienter<\/h2>\n\n\n\n<p>Le centre commercial couvert Docks Bruxsel aura la primeur : c&rsquo;est l\u00e0 que Sephora ouvrira en juin son premier magasin belge. Peu apr\u00e8s suivra le centre commercial City2, \u00e9galement situ\u00e9 \u00e0 Bruxelles. Plus tard, le d\u00e9taillant pr\u00e9voit d&rsquo;ouvrir une dizaine de magasins dans la partie francophone du pays, avant de s&rsquo;implanter en Flandre.<\/p>\n\n\n\n<p>Dans un communiqu\u00e9 de presse, Sephora pr\u00e9cise que le premier magasin s&rsquo;\u00e9tendra sur plus de 270 m\u00b2 et proposera plus de 90 marques, dont plusieurs exclusivit\u00e9s, avec un accent particulier sur les soins de la peau cor\u00e9ens. On y trouvera \u00e9galement un Beauty Hub, le Beauty Scan qui offre une analyse d\u00e9taill\u00e9e du teint et du type de peau, ainsi qu&rsquo;un service de gravure permettant de personnaliser les produits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un impact important est attendu<\/h2>\n\n\n\n<p>En janvier, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-confirme-son-arrivee-en-belgique\/\">Sephora avait d\u00e9j\u00e0 confirm\u00e9 son arriv\u00e9e en Belgique<\/a>, dont les rumeurs circulaient depuis un certain temps. Le d\u00e9taillant a d\u00e9j\u00e0 lanc\u00e9 une campagne de recrutement ciblant les conseillers de vente et les responsables de vente passionn\u00e9s par la beaut\u00e9. Sephora est d\u00e9j\u00e0 pr\u00e9sent avec 3 400 magasins et plateformes num\u00e9riques sur 35 march\u00e9s, et emploie 50 000 personnes.<\/p>\n\n\n\n<p>Le lancement en Belgique est un \u00e9v\u00e9nement susceptible d\u2019avoir un impact majeur sur le march\u00e9, o\u00f9 ICI Paris XL, filiale d\u2019AS Watson, reste pour l\u2019instant leader. Le nouveau venu Douglas est tr\u00e8s populaire aupr\u00e8s des jeunes consommateurs, tandis que des questions se posent quant \u00e0 la position d\u2019April, l\u2019ancienne Planet Parfum, d\u00e9tenue par le groupe fran\u00e7ais Bogart.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On savait d\u00e9j\u00e0 que la cha\u00eene fran\u00e7aise de cosm\u00e9tiques Sephora allait s&rsquo;implanter en Belgique. Aujourd&rsquo;hui, les projets se concr\u00e9tisent : les premiers magasins ouvriront leurs portes \u00e0 Bruxelles. Ce n&rsquo;est qu&rsquo;apr\u00e8s une dizaine d&rsquo;ouvertures dans la partie francophone du pays que la cha\u00eene s&rsquo;\u00e9tendra \u00e9galement en Flandre.<\/p>\n","protected":false},"author":3,"featured_media":144329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[],"company":[1899],"topic":[276],"region":[413],"class_list":["post-144328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","company-sephora","topic-expansion","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sephora fera ses d\u00e9buts en Belgique \u00e0 Docks Bruxsel et City2 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"On savait d\u00e9j\u00e0 que la cha\u00eene fran\u00e7aise de cosm\u00e9tiques Sephora allait s&#039;implanter en Belgique. 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