{"id":144449,"date":"2026-03-23T10:52:14","date_gmt":"2026-03-23T09:52:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144449"},"modified":"2026-03-23T10:52:15","modified_gmt":"2026-03-23T09:52:15","slug":"danone-rachete-la-marque-de-plats-prepares-huel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-rachete-la-marque-de-plats-prepares-huel\/","title":{"rendered":"Danone rach\u00e8te la marque de plats pr\u00e9par\u00e9s Huel"},"content":{"rendered":"\n<p><strong>Danone<\/strong> rach\u00e8te <strong>Huel<\/strong>, un fabricant de plats pr\u00e9par\u00e9s qui se positionne comme une alimentation \u00ab compl\u00e8te \u00bb et fonctionnelle. Cette acquisition s&rsquo;inscrit dans la strat\u00e9gie \u00ab Renew Danone \u00bb, gr\u00e2ce \u00e0 laquelle le g\u00e9ant des produits de grande consommation souhaite renforcer sa pr\u00e9sence dans les cat\u00e9gories ax\u00e9es sur la sant\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Huel \u00e0 la conqu\u00eate de nouveaux march\u00e9s<\/h2>\n\n\n\n<p>Fond\u00e9e au Royaume-Uni, Huel est connue pour ses repas \u00e9quilibr\u00e9s et fonctionnels, notamment ses boissons et poudres pr\u00eates \u00e0 l&#8217;emploi. B\u00e9n\u00e9ficiant d&rsquo;une forte popularit\u00e9 au Royaume-Uni, en Europe et aux \u00c9tats-Unis, Huel a mis en place un solide mod\u00e8le de vente directe aux consommateurs et d\u00e9velopp\u00e9 une pr\u00e9sence croissante dans le commerce de d\u00e9tail, affirme Danone. L&rsquo;acqu\u00e9reur qualifie la strat\u00e9gie num\u00e9rique de Huel de \u00ab best-in-class \u00bb.<\/p>\n\n\n\n<p>Antoine de Saint-Affrique, PDG de Danone, souhaite la bienvenue \u00e0 Huel au sein de la famille Danone. Il souligne que les performances de Huel dans le domaine de la nutrition globale s\u2019inscrivent dans la mission de Danone qui consiste \u00e0 promouvoir la sant\u00e9 par l\u2019alimentation. James McMaster, PDG de Huel, consid\u00e8re cette transaction comme une nouvelle \u00e9tape de croissance pour la marque.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 l&rsquo;envergure, \u00e0 l&rsquo;expertise nutritionnelle et \u00e0 la pr\u00e9sence mondiale de Danone, Huel estime pouvoir acc\u00e9l\u00e9rer sa croissance, son innovation et son expansion internationale. Huel dispose d\u00e9sormais de l&rsquo;infrastructure, de la distribution et des capacit\u00e9s de R&amp;D n\u00e9cessaires pour poursuivre son expansion vers de nouveaux march\u00e9s. La transaction reste toutefois soumise aux conditions habituelles, notamment l&rsquo;obtention des autorisations des autorit\u00e9s r\u00e9glementaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danone rach\u00e8te Huel, un fabricant de plats pr\u00e9par\u00e9s qui se positionne comme une alimentation \u00ab compl\u00e8te \u00bb et fonctionnelle. Cette acquisition s&rsquo;inscrit dans la strat\u00e9gie \u00ab Renew Danone \u00bb, gr\u00e2ce \u00e0 laquelle le g\u00e9ant des produits de grande consommation souhaite renforcer sa pr\u00e9sence dans les cat\u00e9gories ax\u00e9es sur la sant\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":144450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[159],"topic":[282],"region":[381],"class_list":{"0":"post-144449","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-danone","10":"topic-acquisition","11":"region-royaume-uni"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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