{"id":144491,"date":"2026-03-23T17:10:12","date_gmt":"2026-03-23T16:10:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144491"},"modified":"2026-03-23T17:10:33","modified_gmt":"2026-03-23T16:10:33","slug":"decathlon-sinstalle-chez-ikea-aux-pay-bays","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/decathlon-sinstalle-chez-ikea-aux-pay-bays\/","title":{"rendered":"Decathlon s&rsquo;installe chez Ikea aux Pay-Bays"},"content":{"rendered":"\n<p>\u00c0 partir de l&rsquo;ann\u00e9e prochaine, <strong>Ikea <\/strong>louera environ 3 000 m\u00e8tres carr\u00e9s de son magasin de Hengelo (Pays-Bas) \u00e0 <strong>Decathlon<\/strong>. D&rsquo;abord, le magasin sera r\u00e9am\u00e9nag\u00e9 : sa superficie sera r\u00e9duite en raison de l&rsquo;\u00e9volution des habitudes des clients et de la croissance du commerce en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moins d&rsquo;espace de vente n\u00e9cessaire<\/h2>\n\n\n\n<p>Les travaux de r\u00e9novation chez Ikea Hengelo d\u00e9buteront apr\u00e8s l&rsquo;\u00e9t\u00e9 : le showroom sera conserv\u00e9, tandis que le rayon des accessoires pour la maison sera r\u00e9am\u00e9nag\u00e9 de mani\u00e8re plus compacte. L&rsquo;espace lib\u00e9r\u00e9 au rez-de-chauss\u00e9e sera enti\u00e8rement attribu\u00e9 \u00e0 Decathlon. \u00ab Nous sommes connus pour notre gestion intelligente et efficace de chaque m\u00e8tre carr\u00e9, et nous appliquons cette approche \u00e9galement dans nos propres magasins \u00bb, explique Sandra Schouten, directrice financi\u00e8re d&rsquo;Ikea Pays-Bas.<\/p>\n\n\n\n<p>Le commerce en ligne repr\u00e9sente d\u00e9sormais 33 % du chiffre d&rsquo;affaires d&rsquo;Ikea aux Pays-Bas, contre deux tiers pour les magasins physiques. Le nombre de visites en magasin a augment\u00e9 de 4,1 % l&rsquo;ann\u00e9e derni\u00e8re, tandis que le trafic en ligne a progress\u00e9 de 6,2 %. Le magasin physique reste donc le canal dominant, mais son r\u00f4le \u00e9volue de plus en plus vers l&rsquo;inspiration et l&rsquo;exp\u00e9rience \u2013 et cela peut se faire avec moins de m\u00e8tres carr\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9ploiement acc\u00e9l\u00e9r\u00e9 aux Pays-Bas<\/h2>\n\n\n\n<p>Decathlon tire habilement parti de cette \u00e9volution omnicanale : la cha\u00eene de sport s&rsquo;installe chez de plus en plus de d\u00e9taillants disposant d&rsquo;espaces commerciaux exc\u00e9dentaires, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/pourquoi-decathlon-et-mediamarkt-vont-ils-sassocier-en-allemagne\/\">comme chez <strong>MediaMarkt en <\/strong>Allemagne<\/a> et, auparavant, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/\">dans un magasin Ikea au Royaume-Uni<\/a>.<\/p>\n\n\n\n<p>Pour Decathlon, l&rsquo;ouverture \u00e0 Hengelo marque une expansion dans la r\u00e9gion de Twente. La cha\u00eene de sport acc\u00e9l\u00e8re le d\u00e9ploiement de son r\u00e9seau n\u00e9erlandais, avec une ouverture r\u00e9cente \u00e0 Den Bosch et une expansion pr\u00e9vue \u00e0 Amsterdam Akerpoort plus tard cette ann\u00e9e. Le nouveau magasin de Hengelo vise d&rsquo;ores et d\u00e9j\u00e0 d\u00e9lib\u00e9r\u00e9ment les visites combin\u00e9es avec les clients d&rsquo;Ikea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir de l&rsquo;ann\u00e9e prochaine, Ikea louera environ 3 000 m\u00e8tres carr\u00e9s de son magasin de Hengelo \u00e0 Decathlon. Dans un premier temps, le magasin sera r\u00e9am\u00e9nag\u00e9 : sa superficie sera r\u00e9duite en raison de l&rsquo;\u00e9volution des habitudes des clients et de la croissance du commerce en ligne.<\/p>\n","protected":false},"author":5,"featured_media":144492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,20,21],"tags":[],"people":[],"extra":[43],"company":[361,211],"topic":[591],"region":[524],"class_list":["post-144491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-vrije-tijd","category-wonen","extra-plus","company-decathlon","company-ikea","topic-immobilier","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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