{"id":144535,"date":"2026-03-24T09:59:27","date_gmt":"2026-03-24T08:59:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144535"},"modified":"2026-03-24T09:59:28","modified_gmt":"2026-03-24T08:59:28","slug":"estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/","title":{"rendered":"Est\u00e9e Lauder lorgne sur Puig : un g\u00e9ant de la beaut\u00e9 de 18 milliards d&rsquo;euros en devenir"},"content":{"rendered":"\n<p>Le groupe am\u00e9ricain de cosm\u00e9tiques <strong>Est\u00e9e Lauder<\/strong> n\u00e9gocie actuellement une fusion avec l&rsquo;entreprise espagnole <strong>Puig<\/strong>. Ce projet d&rsquo;accord met en \u00e9vidence les tensions qui r\u00e8gnent dans le secteur de la beaut\u00e9, o\u00f9 la croissance ralentit et o\u00f9 les consommateurs se montrent de plus en plus exigeants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nouveau g\u00e9ant des cosm\u00e9tiques<\/h2>\n\n\n\n<p>Le g\u00e9ant am\u00e9ricain des cosm\u00e9tiques Est\u00e9e Lauder m\u00e8ne <a href=\"https:\/\/www.ft.com\/content\/644a7f5c-ec48-49b8-bcb7-8ede2051ffcc?syn-25a6b1a6=1\">des discussions avanc\u00e9es en vue d&rsquo;une fusion<\/a> avec l&rsquo;espagnol Puig, propri\u00e9taire de marques telles que Jean Paul Gaultier, Nina Ricci et la marque belge Dries Van Noten. Cette information a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9e par le Financial Times et les deux entreprises confirment les n\u00e9gociations.<\/p>\n\n\n\n<p>Il n&rsquo;y a pas encore d&rsquo;accord concret, mais l&rsquo;ampleur de l&rsquo;op\u00e9ration serait colossale : ensemble, les deux groupes repr\u00e9sentent un chiffre d&rsquo;affaires annuel d&rsquo;environ 20 milliards de dollars (18 milliards d&rsquo;euros). Un nouveau poids lourd du secteur mondial de la beaut\u00e9 et du luxe pourrait donc voir le jour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une valeur in\u00e9gale<\/h2>\n\n\n\n<p>Le d\u00e9s\u00e9quilibre des rapports de force constitue toutefois un risque : Est\u00e9e Lauder affiche une capitalisation boursi\u00e8re de 29 milliards de dollars \u00e0 Wall Street, tandis que Puig a fortement perdu du terrain apr\u00e8s son introduction en bourse en 2024. Le groupe espagnol \u00e9tait alors cot\u00e9 \u00e0 environ 14 milliards d&rsquo;euros, mais s&rsquo;\u00e9change aujourd&rsquo;hui autour de 8,8 milliards d&rsquo;euros.<\/p>\n\n\n\n<p>Sur le plan op\u00e9rationnel, Puig affiche toutefois toujours de solides performances. En 2025, le groupe <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-groupe-puig-specialise-dans-les-produits-de-beaute-franchit-le-cap-des-5-milliards-deuros-de-chiffre-daffaires\/\">a franchi la barre des 5 milliards d&rsquo;euros de chiffre d&rsquo;affaires<\/a> et a enregistr\u00e9 une hausse de 7,8 %. Parall\u00e8lement, Puig proc\u00e8de \u00e0 une r\u00e9organisation de sa direction, peut-\u00eatre d\u00e9j\u00e0 en vue de la fusion. Au d\u00e9but du mois, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/puig-cede-sa-place-et-nomme-un-pdg\/\">l&rsquo;entreprise a s\u00e9par\u00e9 les fonctions de PDG et de pr\u00e9sident ex\u00e9cutif<\/a>. Jos\u00e9 Manuel Albesa assume le r\u00f4le de PDG, tandis que Marc Puig reste pr\u00e9sident ex\u00e9cutif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le march\u00e9 de la beaut\u00e9 ralentit<\/h2>\n\n\n\n<p>La fusion potentielle entre Est\u00e9e Lauder et Puig s&rsquo;inscrit dans une tendance plus large \u00e0 la consolidation. Pour Est\u00e9e Lauder, une fusion signifierait l&rsquo;acc\u00e8s \u00e0 un solide portefeuille de marques europ\u00e9ennes. Pour Puig, elle apporterait une \u00e9conomie d&rsquo;\u00e9chelle et une puissance de distribution.<\/p>\n\n\n\n<p>Le march\u00e9 mondial de la beaut\u00e9, qui repr\u00e9sente 409 milliards d&rsquo;euros, conna\u00eet en effet un ralentissement : alors que le secteur affichait encore une croissance annuelle de 7 % entre 2022 et 2024, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/le-marche-de-la-beaute-en-transition-sans-innovation-pas-dindustrie\/\">les analystes pr\u00e9voient une croissance d&rsquo;environ 5 % jusqu&rsquo;en 2030.<\/a> Selon McKinsey et The Business of Fashion, le march\u00e9 passe d&rsquo;une croissance en volume \u00e0 une perception de la valeur : les consommateurs exigent davantage de qualit\u00e9 et de pertinence pour leur argent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe am\u00e9ricain de cosm\u00e9tiques Est\u00e9e Lauder n\u00e9gocie actuellement une fusion avec l&rsquo;entreprise espagnole Puig. Cette \u00e9ventuelle op\u00e9ration met en \u00e9vidence les difficult\u00e9s rencontr\u00e9es par le secteur, o\u00f9 la croissance ralentit et o\u00f9 les consommateurs se montrent de plus en plus exigeants.<\/p>\n","protected":false},"author":5,"featured_media":144536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[325,1957],"topic":[282],"region":[],"class_list":["post-144535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-estee-lauder","company-puig","topic-acquisition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Est\u00e9e Lauder lorgne sur Puig : un g\u00e9ant de la beaut\u00e9 de 18 milliards d&#039;euros en devenir - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Est\u00e9e Lauder n\u00e9gocie actuellement une fusion avec Puig. Ce projet met en \u00e9vidence les tensions qui r\u00e8gnent dans le secteur de la beaut\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Est\u00e9e Lauder lorgne sur Puig : un g\u00e9ant de la beaut\u00e9 de 18 milliards d&#039;euros en devenir - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Est\u00e9e Lauder n\u00e9gocie actuellement une fusion avec Puig. Ce projet met en \u00e9vidence les tensions qui r\u00e8gnent dans le secteur de la beaut\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T08:59:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T08:59:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/estee-lauder.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Est\u00e9e Lauder lorgne sur Puig : un g\u00e9ant de la beaut\u00e9 de 18 milliards d&rsquo;euros en devenir\",\"datePublished\":\"2026-03-24T08:59:27+00:00\",\"dateModified\":\"2026-03-24T08:59:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\\\/\"},\"wordCount\":479,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/estee-lauder.jpg\",\"articleSection\":[\"Beaut\u00e9\\\/Soins\",\"Schoonheid\\\/verzorging\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\\\/\",\"name\":\"Est\u00e9e Lauder lorgne sur Puig : un g\u00e9ant de la beaut\u00e9 de 18 milliards d'euros en devenir - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/estee-lauder.jpg\",\"datePublished\":\"2026-03-24T08:59:27+00:00\",\"dateModified\":\"2026-03-24T08:59:28+00:00\",\"description\":\"Est\u00e9e Lauder n\u00e9gocie actuellement une fusion avec Puig. Ce projet met en \u00e9vidence les tensions qui r\u00e8gnent dans le secteur de la beaut\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/estee-lauder.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/estee-lauder.jpg\",\"width\":1000,\"height\":666,\"caption\":\"salarko \\\/ Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Est\u00e9e Lauder lorgne sur Puig : un g\u00e9ant de la beaut\u00e9 de 18 milliards d&#8217;euros en devenir\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Est\u00e9e Lauder lorgne sur Puig : un g\u00e9ant de la beaut\u00e9 de 18 milliards d'euros en devenir - RetailDetail BE","description":"Est\u00e9e Lauder n\u00e9gocie actuellement une fusion avec Puig. Ce projet met en \u00e9vidence les tensions qui r\u00e8gnent dans le secteur de la beaut\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/","og_locale":"fr_FR","og_type":"article","og_title":"Est\u00e9e Lauder lorgne sur Puig : un g\u00e9ant de la beaut\u00e9 de 18 milliards d'euros en devenir - RetailDetail BE","og_description":"Est\u00e9e Lauder n\u00e9gocie actuellement une fusion avec Puig. Ce projet met en \u00e9vidence les tensions qui r\u00e8gnent dans le secteur de la beaut\u00e9.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/","og_site_name":"RetailDetail BE","article_published_time":"2026-03-24T08:59:27+00:00","article_modified_time":"2026-03-24T08:59:28+00:00","og_image":[{"width":1000,"height":666,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/estee-lauder.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Est\u00e9e Lauder lorgne sur Puig : un g\u00e9ant de la beaut\u00e9 de 18 milliards d&rsquo;euros en devenir","datePublished":"2026-03-24T08:59:27+00:00","dateModified":"2026-03-24T08:59:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/"},"wordCount":479,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/estee-lauder.jpg","articleSection":["Beaut\u00e9\/Soins","Schoonheid\/verzorging"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/","name":"Est\u00e9e Lauder lorgne sur Puig : un g\u00e9ant de la beaut\u00e9 de 18 milliards d'euros en devenir - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/estee-lauder.jpg","datePublished":"2026-03-24T08:59:27+00:00","dateModified":"2026-03-24T08:59:28+00:00","description":"Est\u00e9e Lauder n\u00e9gocie actuellement une fusion avec Puig. Ce projet met en \u00e9vidence les tensions qui r\u00e8gnent dans le secteur de la beaut\u00e9.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/estee-lauder.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/estee-lauder.jpg","width":1000,"height":666,"caption":"salarko \/ Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-lorgne-sur-puig-un-geant-de-la-beaute-de-18-milliards-deuros-en-devenir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Est\u00e9e Lauder lorgne sur Puig : un g\u00e9ant de la beaut\u00e9 de 18 milliards d&#8217;euros en devenir"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/estee-lauder.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/144535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=144535"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/144535\/revisions"}],"predecessor-version":[{"id":144544,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/144535\/revisions\/144544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/144536"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=144535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=144535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=144535"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=144535"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=144535"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=144535"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=144535"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=144535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}