{"id":144540,"date":"2026-03-24T09:57:12","date_gmt":"2026-03-24T08:57:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144540"},"modified":"2026-03-24T09:57:13","modified_gmt":"2026-03-24T08:57:13","slug":"lidl-modifie-sa-politique-promotionnelle-les-offres-debutent-des-lundi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-modifie-sa-politique-promotionnelle-les-offres-debutent-des-lundi\/","title":{"rendered":"Lidl modifie sa politique promotionnelle : les offres d\u00e9butent d\u00e8s lundi"},"content":{"rendered":"\n<p><strong>Lidl Belgique <\/strong>modifie le calendrier de ses promotions hebdomadaires. Dans son folder, le discounter propose encore plus d&rsquo;offres promotionnelles, et d\u00e9sormais \u00e9galement des promotions d\u00e8s le lundi. Le d\u00e9taillant s&rsquo;aligne ainsi sur le calendrier de concurrents tels qu&rsquo;<strong>Aldi<\/strong> et <strong>Albert Heijn<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quatre moments promotionnels<\/h2>\n\n\n\n<p>Le nouveau prospectus hebdomadaire de Lidl ne laisse planer aucun doute : \u00ab Commencez votre semaine avec Lidl. Encore plus de promotions, d\u00e9sormais \u00e0 partir du lundi \u00bb, peut-on y lire. Le folder s&rsquo;ouvre sur des promotions sur les produits frais (fruits et l\u00e9gumes, viande, poisson, pain) et sur les grandes marques, valables du lundi au samedi. Viennent ensuite les promotions sur les marques de distributeur et les produits de saison, qui courent du mercredi au mardi, tout comme les promotions \u00ab jusqu&rsquo;\u00e0 \u00e9puisement des stocks \u00bb sur les grandes marques, disponibles pendant une semaine seulement.<\/p>\n\n\n\n<p>Les offres sur les produits de soin, les fleurs et les produits non alimentaires (Parkside, Crivit) sont \u00e9galement valables du mercredi au mardi. Enfin, il y a des offres sur la mode et les produits m\u00e9nagers, du vendredi au jeudi. Les offres du week-end que Lidl a lanc\u00e9es il y a quelque temps restent en vigueur le vendredi et le samedi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Pour les clients qui anticipent \u00bb<\/h2>\n\n\n\n<p>\u00ab Nous lan\u00e7ons d\u00e9sormais nos promotions d\u00e8s le lundi afin de r\u00e9pondre aux attentes de ceux qui souhaitent organiser leurs achats et leur budget d\u00e8s le premier jour de la semaine. Cette nouvelle dynamique nous permet d&rsquo;accompagner une client\u00e8le plus ax\u00e9e sur l&rsquo;anticipation, tout en garantissant une continuit\u00e9 absolue pour nos habitu\u00e9s, qui conservent leurs promotions du mercredi \u00bb, explique la porte-parole Wal\u00e9riane Dubois \u00e0 La Libre. \u00ab <a href=\"https:\/\/www.lalibre.be\/economie\/entreprises-startup\/2026\/03\/23\/lidl-bouleverse-son-approche-des-promos-N7555WCL3NE3XEJ5SI55ZRHU6Q\/\">Nous cr\u00e9ons ainsi une exp\u00e9rience d&rsquo;achat plus fluide et plus flexible.<\/a> \u00bb<\/p>\n\n\n\n<p>En Belgique, Aldi propose \u00e9galement un folder hebdomadaire avec des promotions d\u00e8s le lundi, des offres non alimentaires et saisonni\u00e8res d\u00e8s le mercredi, des marques de premier plan d\u00e8s le vendredi, des articles de mode et de m\u00e9nage d\u00e8s le samedi, ainsi que des offres sp\u00e9ciales week-end le vendredi et le samedi. Chez Albert Heijn, les offres commencent le lundi, chez Intermarch\u00e9 le mardi, chez Colruyt, Carrefour et Jumbo le mercredi, et chez Delhaize le jeudi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl Belgique modifie le calendrier de ses promotions hebdomadaires. Dans son prospectus, le discounter propose encore plus d&rsquo;offres promotionnelles, et d\u00e9sormais \u00e9galement des promotions d\u00e8s le lundi. Le distributeur s&rsquo;aligne ainsi sur le calendrier de concurrents tels qu&rsquo;Aldi et Albert Heijn. <\/p>\n","protected":false},"author":3,"featured_media":144542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[204],"topic":[488],"region":[226],"class_list":{"0":"post-144540","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-lidl","10":"topic-marketing","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl modifie sa politique promotionnelle : les offres d\u00e9butent d\u00e8s lundi - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl Belgique modifie le calendrier de ses promotions hebdomadaires. 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