{"id":144564,"date":"2026-03-24T13:19:16","date_gmt":"2026-03-24T12:19:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144564"},"modified":"2026-03-24T13:19:17","modified_gmt":"2026-03-24T12:19:17","slug":"la-brasserie-the-musketeers-rachete-les-bieres-triporteur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-the-musketeers-rachete-les-bieres-triporteur\/","title":{"rendered":"La brasserie The Musketeers rach\u00e8te les bi\u00e8res Triporteur"},"content":{"rendered":"\n<p>La brasserie <strong>The Musketeers<\/strong>, situ\u00e9e \u00e0 Sint-Gillis-Waas, rach\u00e8te la <strong>Belgian Original Maltbakery and Brewery<\/strong> (<strong>BOM Brewery<\/strong>) de Roulers et ajoute ainsi la gamme de bi\u00e8res Triporteur \u00e0 son portefeuille.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Int\u00e9gration verticale<\/h2>\n\n\n\n<p>La brasserie du Waasland int\u00e8gre pleinement BOM Brewery dans son organisation : les bi\u00e8res Triporteur seront d\u00e9sormais brass\u00e9es et distribu\u00e9es exclusivement depuis Sint-Gillis-Waas. \u00ab Cette acquisition est une occasion unique de r\u00e9unir deux histoires de bi\u00e8re fortes \u00bb, selon les fondateurs Kristof De Roo et Stefaan Soetemans.<\/p>\n\n\n\n<p>\u00ab Avec les bi\u00e8res Triporteur, BOM Brewery a cr\u00e9\u00e9 une gamme exceptionnelle qui se distingue par sa propre malterie \u00bb, expliquent les acqu\u00e9reurs. Cette int\u00e9gration verticale permet de contr\u00f4ler les profils gustatifs et la qualit\u00e9. The Musketeers reprend ce savoir-faire et l&rsquo;ajoute \u00e0 sa capacit\u00e9 de production existante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des march\u00e9s compl\u00e9mentaires<\/h2>\n\n\n\n<p>Mais cette acquisition ne renforce pas seulement le portefeuille de produits, elle \u00e9largit \u00e9galement la couverture g\u00e9ographique : BOM Brewery exporte vers des march\u00e9s o\u00f9 The Musketeers est encore peu pr\u00e9sent. Il en r\u00e9sulte une couverture internationale compl\u00e9mentaire, qui permettra au groupe combin\u00e9 de renforcer sa position \u00e0 l\u2019exportation.<\/p>\n\n\n\n<p>Fond\u00e9e en 1999 par quatre ing\u00e9nieurs brasseurs, The Musketeers avait d\u00e9j\u00e0 investi dans une brasserie moderne op\u00e9rationnelle depuis 2019. Cette infrastructure offre des perspectives de croissance en volume et d\u2019expansion internationale. Les clients et distributeurs actuels de Triporteur conserveront l\u2019acc\u00e8s \u00e0 la gamme. The Musketeers s\u2019engage \u00e0 maintenir les recettes, l\u2019identit\u00e9 de marque et les relations clients sans interruption.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La brasserie The Musketeers, situ\u00e9e \u00e0 Sint-Gillis-Waas, rach\u00e8te la Belgian Original Maltbakery and Brewery (BOM Brewery) de Roulers et ajoute ainsi la gamme de bi\u00e8res Triporteur \u00e0 son portefeuille.<\/p>\n","protected":false},"author":5,"featured_media":144565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[736],"people":[],"extra":[43],"company":[1989],"topic":[282],"region":[226],"class_list":{"0":"post-144564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-bier","10":"extra-plus","11":"company-the-musketeers","12":"topic-acquisition","13":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La brasserie The Musketeers rach\u00e8te les bi\u00e8res Triporteur - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La brasserie The Musketeers rach\u00e8te 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