{"id":144602,"date":"2026-03-24T17:31:11","date_gmt":"2026-03-24T16:31:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144602"},"modified":"2026-03-24T17:31:13","modified_gmt":"2026-03-24T16:31:13","slug":"gap-est-la-premiere-a-proposer-le-checkout-via-la-plateforme-dia-gemini","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/gap-est-la-premiere-a-proposer-le-checkout-via-la-plateforme-dia-gemini\/","title":{"rendered":"Gap est la premi\u00e8re \u00e0 proposer le checkout via la plateforme d&rsquo;IA Gemini"},"content":{"rendered":"\n<p><strong>Gap <\/strong>entre dans<strong> <\/strong>l&rsquo;histoire en devenant la premi\u00e8re grande marque de v\u00eatements \u00e0 proposer un paiement direct au sein de la plateforme d&rsquo;IA Gemini de <strong>Google<\/strong>. Le g\u00e9ant am\u00e9ricain de la mode se pr\u00e9pare ainsi \u00e0 l&rsquo;avenir du commerce agentique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Pas de mots-cl\u00e9s, mais des dialogues \u00bb<\/h2>\n\n\n\n<p>D\u00e9sormais, les consommateurs peuvent commander directement des produits Gap \u2013 y compris ceux de ses marques filiales telles que Old Navy, Banana Republic et Athleta \u2013 au sein de Gemini, sans passer par la boutique en ligne. \u00ab Il ne s\u2019agit <a href=\"https:\/\/www.cnbc.com\/2026\/03\/24\/gap-google-gemini-checkout-ai-platform.html\">plus de mots-cl\u00e9s, mais de dialogues<\/a> \u00bb, a d\u00e9clar\u00e9 Sven Gerjets, directeur technique chez Gap, \u00e0 CNBC. En d&rsquo;autres termes, ceux qui demandent sur la plateforme d&rsquo;IA des conseils pour des tenues de mariage ou d&rsquo;entretien d&#8217;embauche peuvent imm\u00e9diatement acheter les v\u00eatements correspondants.<\/p>\n\n\n\n<p>En fournissant au pr\u00e9alable des informations sur les produits \u00e0 Gemini, Gap affirme garder le contr\u00f4le sur l\u2019exp\u00e9rience client et les donn\u00e9es, tandis que la plateforme propose des suggestions en temps r\u00e9el en fonction des questions des acheteurs. Le chemin vers le commerce IA n\u2019est toutefois pas sans emb\u00fbches. Les programmes de fid\u00e9lit\u00e9 et les r\u00e9ductions ne sont pour l\u2019instant pas int\u00e9gr\u00e9s, ce qui peut constituer un frein pour les clients r\u00e9guliers. Il reste \u00e9galement \u00e0 voir combien de consommateurs sont pr\u00eats \u00e0 partager leurs informations de carte de cr\u00e9dit au sein d\u2019une plateforme d\u2019IA. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google a-t-il une longueur d&rsquo;avance ?<\/h2>\n\n\n\n<p>\u00ab Ce n&rsquo;est que le d\u00e9but \u00bb, souligne Gerjets. \u00ab L&rsquo;environnement \u00e9volue \u00e0 une vitesse fulgurante et nous nous adaptons aux souhaits du client. Nous collaborons avec tous les acteurs du secteur, car au final, nous voulons atteindre les clients l\u00e0 o\u00f9 ils souhaitent se trouver. \u00bb En mati\u00e8re de personnalisation \u00e9galement, Gap fait des progr\u00e8s gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle. Un outil de mesure pilot\u00e9 par l&rsquo;IA, <em>Bold Metrics<\/em>, devrait bient\u00f4t aider les clients \u00e0 trouver la coupe parfaite \u2013 une r\u00e9ponse \u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-a-lomnichannel-congress-90-de-notre-contenu-promotionnel-est-cree-a-laide-de-lia\/\">l&rsquo;un des principaux points faibles de la mode en ligne<\/a>.<\/p>\n\n\n\n<p>L&rsquo;initiative de Gap fait suite \u00e0 des tentatives ant\u00e9rieures, moins fructueuses, de la part de ses concurrents. L&rsquo;ann\u00e9e derni\u00e8re, OpenAI avait annonc\u00e9 des partenariats similaires avec Walmart et Etsy, mais s&rsquo;\u00e9tait ensuite retir\u00e9 des options de paiement direct au sein de ChatGPT. Gemini semble pour l&rsquo;instant avoir une longueur d&rsquo;avance : gr\u00e2ce \u00e0 l&rsquo;infrastructure existante de Google (telle que Google Pay) et aux informations en temps r\u00e9el sur les stocks, l&rsquo;exp\u00e9rience semble plus famili\u00e8re pour les utilisateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gap entre dans l&rsquo;histoire en devenant la premi\u00e8re grande marque de v\u00eatements \u00e0 proposer un paiement direct au sein de la plateforme d&rsquo;IA Gemini de Google. Le g\u00e9ant am\u00e9ricain de la mode se pr\u00e9pare ainsi \u00e0 l&rsquo;avenir du commerce agentique.<\/p>\n","protected":false},"author":5,"featured_media":144603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[1467,1531],"people":[],"extra":[43],"company":[1885],"topic":[198],"region":[446],"class_list":{"0":"post-144602","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-artificiele-intelligentie","10":"tag-intelligence-artificielle","11":"extra-plus","12":"company-gap","13":"topic-e-commerce","14":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gap est la premi\u00e8re 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