{"id":144653,"date":"2026-03-25T13:56:18","date_gmt":"2026-03-25T12:56:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144653"},"modified":"2026-03-25T13:56:19","modified_gmt":"2026-03-25T12:56:19","slug":"asos-enregistre-une-hausse-de-ses-benefices-de-pres-de-50-apres-sa-restructuration","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/asos-enregistre-une-hausse-de-ses-benefices-de-pres-de-50-apres-sa-restructuration\/","title":{"rendered":"Asos enregistre une hausse de ses b\u00e9n\u00e9fices de pr\u00e8s de 50 % apr\u00e8s sa restructuration"},"content":{"rendered":"\n

Au cours du dernier semestre, Asos<\/strong> a r\u00e9ussi \u00e0 am\u00e9liorer sa rentabilit\u00e9 de pr\u00e8s de 50 %. La boutique en ligne britannique de mode poursuit son plan de restructuration, alors que son chiffre d’affaires reste sous pression.<\/p>\n\n\n\n

\u00ab Pr\u00e9curseurs de croissance \u00bb<\/h2>\n\n\n\n

La valeur brute de toutes les ventes (GMV) a encore baiss\u00e9 de 9 %, mais cela repr\u00e9sente d\u00e9j\u00e0 une am\u00e9lioration par rapport \u00e0 la p\u00e9riode pr\u00e9c\u00e9dente. Les march\u00e9s cl\u00e9s, \u00e0 savoir le Royaume-Uni, les \u00c9tats-Unis, l’Allemagne et la France, ont affich\u00e9 de meilleures performances. Sur le march\u00e9 britannique, la valeur brute des ventes n’a baiss\u00e9 \u00ab que \u00bb de 5 %. \u00ab Nous constatons une am\u00e9lioration dans l’augmentation du nombre de nouveaux clients et de solides performances dans nos activit\u00e9s de mode f\u00e9minine, qui constituent tous deux des indicateurs avanc\u00e9s encourageants pour la croissance du chiffre d’affaires \u00bb, a d\u00e9clar\u00e9 le PDG Jos\u00e9 Antonio Ramos Calamonte.<\/p>\n\n\n\n

Asos a mis l’accent sur une gestion rigoureuse des co\u00fbts et a r\u00e9duit ses frais fixes totaux de plus de 10 % au cours de la p\u00e9riode. Calamonte attribue ces progr\u00e8s aux piliers strat\u00e9giques que sont les produits, l’exp\u00e9rience client et l’efficacit\u00e9 op\u00e9rationnelle. \u00ab Il en r\u00e9sulte une hausse d\u2019environ 50 % en glissement annuel de la rentabilit\u00e9 sous-jacente. Les am\u00e9liorations que nous avons apport\u00e9es \u00e0 l\u2019exp\u00e9rience client, notamment notre application remani\u00e9e, aident les clients non seulement \u00e0 trouver des articles, mais aussi des tenues, compos\u00e9es sp\u00e9cialement pour eux. \u00bb<\/p>\n\n\n\n

Pour le reste de l’exercice, Asos maintient ses pr\u00e9visions d’un EBITDA ajust\u00e9 compris entre 150 millions de livres sterling (175,5 millions d’euros) et 180 millions de livres sterling (210,6 millions d’euros), ce qui t\u00e9moigne de sa confiance dans le fait que la reprise est en bonne voie. Calamonte ajoute : \u00ab Gr\u00e2ce \u00e0 un rythme acc\u00e9l\u00e9r\u00e9 d\u2019initiatives pr\u00e9vues cette ann\u00e9e, nous sommes bien plac\u00e9s pour r\u00e9aliser de nouvelles am\u00e9liorations pour nos clients et l\u2019entreprise, tout en restant concentr\u00e9s sur une croissance durable et rentable. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Au cours du dernier semestre, Asos a r\u00e9ussi \u00e0 am\u00e9liorer sa rentabilit\u00e9 de pr\u00e8s de 50 %. 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