{"id":144680,"date":"2026-03-25T15:41:50","date_gmt":"2026-03-25T14:41:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144680"},"modified":"2026-03-25T15:41:53","modified_gmt":"2026-03-25T14:41:53","slug":"aveve-presente-un-nouveau-concept-et-sengage-sur-la-voie-des-acquisitions","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/aveve-presente-un-nouveau-concept-et-sengage-sur-la-voie-des-acquisitions\/","title":{"rendered":"Aveve pr\u00e9sente un nouveau concept et s&rsquo;engage sur la voie des acquisitions"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 768)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144678\" data-id=\"144678\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5266-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5266-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5266-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5266-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5266-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5266.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144676\" data-id=\"144676\" data-aspect-ratio=\"480 \/ 640\" 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loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144671\" data-id=\"144671\" data-aspect-ratio=\"566 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Bornem-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Bornem-2.jpg 566w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Bornem-2-265x300.jpg 265w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"508\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144672\" data-id=\"144672\" data-aspect-ratio=\"640 \/ 508\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Bornem-4.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Bornem-4.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Bornem-4-300x238.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144673\" data-id=\"144673\" data-aspect-ratio=\"480 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Bornem-5.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Bornem-5.jpg 480w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Bornem-5-225x300.jpg 225w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144675\" data-id=\"144675\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5257-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5257-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5257-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5257-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5257-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5257.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Gr\u00e2ce \u00e0 un concept de magasin tourn\u00e9 vers l&rsquo;avenir, \u00e0 de nouveaux sites et \u00e0 des acquisitions strat\u00e9giques, <strong>Aveve <\/strong>passe \u00e0 la vitesse sup\u00e9rieure. La cha\u00eene de jardineries adapte ses magasins aux sp\u00e9cificit\u00e9s de chaque quartier, en s&rsquo;appuyant sur les donn\u00e9es clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Combler les zones non couvertes<\/h2>\n\n\n\n<p>Le magasin Aveve de Bornem a b\u00e9n\u00e9fici\u00e9 ces derniers mois d\u2019un concept de magasin enti\u00e8rement renouvel\u00e9. Avec les magasins de Malines et de Bree, il s\u2019agit de l\u2019un des trois magasins pilotes qui ont fait peau neuve ce printemps. Apr\u00e8s une \u00e9valuation, un d\u00e9ploiement progressif vers l\u2019ensemble du r\u00e9seau de 200 points de vente, dont 150 sont exploit\u00e9s par des franchis\u00e9s, d\u00e9butera cet automne.<\/p>\n\n\n\n<p>D&rsquo;ici fin 2030, Aveve souhaite avoir converti tous ses magasins au nouveau concept. Parall\u00e8lement, le d\u00e9taillant continue de miser sur l&rsquo;expansion, en partie par l&rsquo;ouverture de nouvelles succursales, en partie par des acquisitions cibl\u00e9es de jardineries existantes situ\u00e9es \u00e0 des emplacements strat\u00e9giques. Au cours des cinq prochaines ann\u00e9es, environ trois magasins nets devraient s\u2019ajouter chaque ann\u00e9e. La cha\u00eene a identifi\u00e9 des zones non couvertes, notamment dans la p\u00e9riph\u00e9rie bruxelloise, autour d\u2019Anvers et en Wallonie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le profil des clients d\u00e9termine l&rsquo;agencement du magasin<\/h2>\n\n\n\n<p>Ceux qui p\u00e9n\u00e8trent dans le magasin r\u00e9nov\u00e9 de 1 800 m\u00b2 ne seront pas surpris : les grandes lignes de l&rsquo;identit\u00e9 visuelle lanc\u00e9e en 2019, m\u00ealant bois et m\u00e9tal noir, restent reconnaissables. L&rsquo;am\u00e9nagement \u00e9volue toutefois, passant d&rsquo;une approche plut\u00f4t fonctionnelle \u00e0 une approche inspirante. Aveve s&rsquo;\u00e9loigne d&rsquo;une approche uniforme et am\u00e9nage ses magasins en fonction du profil de la client\u00e8le locale. Dans une r\u00e9gion, les rayons d\u00e9di\u00e9s aux animaux de compagnie occuperont peut-\u00eatre plus d&rsquo;espace, tandis que dans une autre, ce seront le jardinage ou la p\u00e2tisserie. Ce n&rsquo;est plus la surface du magasin qui d\u00e9termine l&rsquo;assortiment, mais les donn\u00e9es issues d&rsquo;environ un million de cartes de fid\u00e9lit\u00e9.<\/p>\n\n\n\n<p>Les magasins b\u00e9n\u00e9ficient d\u2019un agencement plus clair, organis\u00e9 en univers d\u2019exp\u00e9rience. Les clients entrent de pr\u00e9f\u00e9rence par la zone des plantes, avec, le cas \u00e9ch\u00e9ant, un \u00eelot d\u00e9di\u00e9 aux poules. Comme Aveve souhaite mettre l\u2019accent sur le conseil et le contact personnel, le point d\u2019information se trouve \u00e9galement au d\u00e9but du parcours en magasin. Le d\u00e9taillant met en avant ses marques propres pour chats et chiens dans des \u00ab shop-in-shops \u00bb distincts ; les marques externes peuvent \u00e9galement disposer d\u2019un tel espace \u2013 c\u2019est le cas, par exemple, de Stihl. Les cat\u00e9gories en pleine croissance b\u00e9n\u00e9ficient d\u2019une attention particuli\u00e8re, comme les tondeuses robotis\u00e9es ou les plantes d\u2019int\u00e9rieur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chiffre d&rsquo;affaires par m\u00b2 en hausse<\/h2>\n\n\n\n<p>Dans diff\u00e9rentes cat\u00e9gories, telles que la nourriture pour poules ou les couvre-sols, Aveve pr\u00e9sente les produits hors de leur emballage. De plus, le d\u00e9taillant mise sur les services. On y trouve par exemple une balance pour chiens, et gr\u00e2ce \u00e0 une borne interactive, les clients peuvent adopter un animal. Il y a \u00e9galement un espace modulaire d\u00e9di\u00e9 aux ateliers de p\u00e2tisserie.<\/p>\n\n\n\n<p>Gr\u00e2ce au maintien de l\u2019ambiance du magasin, l\u2019investissement reste abordable pour les franchis\u00e9s. La pertinence locale accrue de l\u2019offre entra\u00eenera une augmentation du chiffre d\u2019affaires au m\u00b2 dans les magasins existants, affirme Aveve. Le secteur n\u2019a pas connu de recul apr\u00e8s la pand\u00e9mie. \u00ab Dans un monde plein d\u2019incertitudes, nous aidons les gens \u00e0 se d\u00e9tendre \u00bb, explique-t-on. Aveve se targue d\u2019une client\u00e8le fid\u00e8le et d\u2019un score NPS \u00e9lev\u00e9 de 80. Plus tard cette ann\u00e9e, le d\u00e9taillant relancera la carte de fid\u00e9lit\u00e9 num\u00e9rique My Aveve, enti\u00e8rement repens\u00e9e. Le commerce en ligne \u2013 dont le chiffre d\u2019affaires a doubl\u00e9 l\u2019ann\u00e9e derni\u00e8re \u2013 reste \u00e9galement un pilier de la croissance. La proximit\u00e9 et l\u2019ancrage local sont des atouts pour la cha\u00eene belge de jardineries, sur un march\u00e9 o\u00f9 elle est confront\u00e9e \u00e0 des concurrents internationaux et en ligne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 un concept de magasin tourn\u00e9 vers l&rsquo;avenir, \u00e0 de nouveaux sites et \u00e0 des acquisitions strat\u00e9giques, Aveve passe \u00e0 la vitesse sup\u00e9rieure. La cha\u00eene de jardineries adapte ses magasins aux sp\u00e9cificit\u00e9s de chaque quartier, en s&rsquo;appuyant sur les donn\u00e9es clients. <\/p>\n","protected":false},"author":3,"featured_media":144681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[],"company":[370],"topic":[340],"region":[226],"class_list":["post-144680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","company-aveve","topic-concept-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aveve pr\u00e9sente un nouveau concept et s&#039;engage sur la voie des 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