{"id":144695,"date":"2026-03-25T17:01:48","date_gmt":"2026-03-25T16:01:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144695"},"modified":"2026-03-25T17:02:04","modified_gmt":"2026-03-25T16:02:04","slug":"les-magasins-carrefour-cedes-en-italie-redeviendront-des-carrefours","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-magasins-carrefour-cedes-en-italie-redeviendront-des-carrefours\/","title":{"rendered":"Les magasins Carrefour c\u00e9d\u00e9s en Italie redeviendront des Carrefours"},"content":{"rendered":"\n

Il y a \u00e0 peine six mois, Carrefour <\/strong>a vendu tous ses magasins italiens au groupe NewPrinces<\/strong>, mais voil\u00e0 que l’enseigne y fait d\u00e9j\u00e0 son retour. Le groupe fran\u00e7ais de distribution conclut d’ailleurs un accord de franchise avec le repreneur. Pourquoi ? Et est-ce \u00e9galement ce que Carrefour pourrait faire en Belgique ?<\/p>\n\n\n\n

Une mesure transitoire ?<\/h2>\n\n\n\n

Depuis le 1er d\u00e9cembre 2025, la vente des magasins italiens de Carrefour au groupe NewPrinces est officiellement conclue pour un montant de 270 millions d’euros. Pourtant, le nom Carrefour restera pour l’instant au-dessus de la porte. Les deux parties ont conclu un accord de licence, permettant \u00e0 NewPrinces d’utiliser la marque et le r\u00e9seau de distribution pendant les trois prochaines ann\u00e9es<\/a>. C’est ce que rapporte LSA.<\/p>\n\n\n\n

\u00c9tant donn\u00e9 que NewPrinces Group (anciennement Newlat Group) est avant tout un producteur et distributeur de produits alimentaires, qui ne fait ses premiers pas dans le secteur de la vente au d\u00e9tail qu’avec cette acquisition, cet accord de franchise temporaire s’inscrit dans le cadre d’une transition en douceur. Angelo Matrolia, PDG de NewPrinces, r\u00eaverait pourtant d’un mod\u00e8le verticalement int\u00e9gr\u00e9, \u00e0 l’image de Mercadona, dans lequel le groupe disposerait \u00e0 la fois de sa propre production et de ses propres magasins.<\/p>\n\n\n\n

Un exemple pour ailleurs ?<\/h2>\n\n\n\n

Pour Carrefour, cet accord constitue en tout cas un moyen id\u00e9al de conserver une pr\u00e9sence en Italie et d\u2019y tirer des revenus des marques de distributeur et des redevances, sans avoir \u00e0 supporter les charges de cette branche d\u00e9ficitaire. <\/p>\n\n\n\n

Il y a toutefois un risque : plus de 80 % des magasins vendus sont d\u00e9j\u00e0 entre les mains de franchis\u00e9s. Ces entrepreneurs ne sont pas tenus de conserver le nom Carrefour et peuvent se mettre en qu\u00eate d\u2019un autre partenaire. De plus, NewPrinces Group souhaitait \u00e0 l\u2019origine relancer l\u2019enseigne de supermarch\u00e9s disparue GS<\/a>.<\/p>\n\n\n\n

Maintenant que la rumeur court selon laquelle Carrefour serait d\u00e9j\u00e0 en pourparlers en Belgique avec un acteur financier<\/a>, la soci\u00e9t\u00e9 d’investissement Aurelius, pour y organiser un rachat en collaboration avec la direction locale, la question se pose d\u00e9j\u00e0 de savoir si l’id\u00e9e italienne de \u00ab sell-and-franchise-back \u00bb y sera reproduite ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Il y a \u00e0 peine six mois, Carrefour vendait l’ensemble de ses magasins italiens au groupe NewPrinces, mais voil\u00e0 que l’enseigne y fait d\u00e9j\u00e0 son retour. Le groupe fran\u00e7ais de distribution conclut d’ailleurs un accord de franchise avec le repreneur. Pourquoi ? Et est-ce \u00e9galement ce que Carrefour pr\u00e9voit de faire en Belgique ?<\/p>\n","protected":false},"author":5,"featured_media":144696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1934],"people":[],"extra":[43],"company":[87],"topic":[282,247],"region":[525],"class_list":{"0":"post-144695","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-franchise","10":"extra-plus","11":"company-carrefour","12":"topic-acquisition","13":"topic-franchise","14":"region-italie"},"acf":[],"yoast_head":"\nLes magasins Carrefour c\u00e9d\u00e9s en Italie redeviendront des Carrefours - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Il y a \u00e0 peine six mois, Carrefour a vendu tous ses magasins 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