{"id":144728,"date":"2026-03-26T09:47:44","date_gmt":"2026-03-26T08:47:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144728"},"modified":"2026-03-26T09:47:46","modified_gmt":"2026-03-26T08:47:46","slug":"lidl-lance-une-campagne-europeenne-avec-andre-agassi-pour-sa-marque-maison-silvercrest","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-lance-une-campagne-europeenne-avec-andre-agassi-pour-sa-marque-maison-silvercrest\/","title":{"rendered":"Lidl lance une campagne europ\u00e9enne avec Andre Agassi pour sa marque maison Silvercrest"},"content":{"rendered":"\n

Silvercrest, la marque europ\u00e9enne d’articles de cuisine et d’\u00e9lectrom\u00e9nager de Lidl<\/strong>, lance une grande campagne publicitaire en collaboration avec Andre Agassi, huit fois vainqueur du Grand Chelem et cuisinier amateur passionn\u00e9.<\/p>\n\n\n\n

Num\u00e9ro un europ\u00e9en<\/h2>\n\n\n\n

Agassi devient l’\u00e9g\u00e9rie de la premi\u00e8re campagne publicitaire europ\u00e9enne pour Silvercrest, sous la devise \u00ab Silvercrest vous facilite la vie \u00bb. Apr\u00e8s Parkside (bricolage) avec Arnold Schwarzenegger et Crivit (sport) avec Steffi Graf, c’est la troisi\u00e8me marque non alimentaire avec laquelle Lidl se lance \u00e0 grande \u00e9chelle en Europe.<\/p>\n\n\n\n

Dans cette campagne humoristique, qui d\u00e9butera le 28 mars sur diff\u00e9rents canaux, les animaux de compagnie d\u2019Andre Agassi et de Stefanie Graf commentent les actions d\u2019Agassi tandis qu\u2019il cuisine, repasse et fait le m\u00e9nage.<\/p>\n\n\n\n

Silvercrest se positionne comme une marque simple et conviviale, dot\u00e9e d’une technologie performante qui aide les gens dans leurs t\u00e2ches quotidiennes. Selon Lidl, la marque est d’ores et d\u00e9j\u00e0 num\u00e9ro un en Europe dans le domaine des appareils de cuisine et m\u00e9nagers. L’un de ses best-sellers est Monsieur Cuisine, un robot de cuisine intelligent \u00e0 commande vocale.<\/p>\n","protected":false},"excerpt":{"rendered":"

Silvercrest, la marque europ\u00e9enne d’articles de cuisine et d’\u00e9quipement m\u00e9nager de Lidl, lance une grande campagne publicitaire en collaboration avec Andre Agassi, huit fois vainqueur de tournois du Grand Chelem et cuisinier amateur passionn\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":144729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[204],"topic":[488],"region":[243],"class_list":{"0":"post-144728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-lidl","10":"topic-marketing","11":"region-europe"},"acf":[],"yoast_head":"\nLidl lance une campagne europ\u00e9enne avec Andre Agassi pour sa marque maison Silvercrest - 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