{"id":144732,"date":"2026-03-26T10:02:53","date_gmt":"2026-03-26T09:02:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144732"},"modified":"2026-03-26T10:02:54","modified_gmt":"2026-03-26T09:02:54","slug":"comment-hm-entend-demontrer-que-croissance-rentabilite-et-durabilite-peuvent-aller-de-pair","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/comment-hm-entend-demontrer-que-croissance-rentabilite-et-durabilite-peuvent-aller-de-pair\/","title":{"rendered":"Comment H&M entend d\u00e9montrer que \u00ab croissance, rentabilit\u00e9 et durabilit\u00e9 peuvent aller de pair \u00bb"},"content":{"rendered":"\n

\u00ab Nous renfor\u00e7ons notre offre et d\u00e9montrons que croissance, rentabilit\u00e9 et r\u00e9duction des \u00e9missions peuvent aller de pair \u00bb, d\u00e9clare Daniel Erv\u00e9r, PDG du groupe H&M<\/strong>, dans le rapport annuel sur le d\u00e9veloppement durable du g\u00e9ant su\u00e9dois de la fast-fashion.<\/p>\n\n\n\n

Poursuite des objectifs de d\u00e9veloppement durable<\/h2>\n\n\n\n

Dans un contexte o\u00f9 de plus en plus d\u2019entreprises abandonnent leurs objectifs d\u2019\u00e9missions et leurs plans de d\u00e9veloppement durable, H&M Group reste fermement attach\u00e9 \u00e0 ses objectifs climatiques. Les \u00e9missions de gaz \u00e0 effet de serre ont baiss\u00e9 de 41 % dans les scopes 1 et 2, et de 34,6 % dans le scope 3 par rapport \u00e0 2019. H&M est ainsi en bonne voie pour atteindre ses objectifs. \u00ab En 2025 ,<\/a> nous avons constat\u00e9 une hausse des b\u00e9n\u00e9fices, une tendance positive des ventes<\/a> et une baisse de nos \u00e9missions de CO\u2082 \u00bb, a d\u00e9clar\u00e9 le PDG.<\/p>\n\n\n\n

En 2025, 91 % des mat\u00e9riaux utilis\u00e9s \u00e9taient constitu\u00e9s de mati\u00e8res premi\u00e8res recycl\u00e9es ou produites de mani\u00e8re durable, dont 32 % \u00e9taient enti\u00e8rement recycl\u00e9es \u2013 un objectif que l’entreprise a atteint plus t\u00f4t que pr\u00e9vu. Par ailleurs, l’entreprise a investi 2,8 milliards de couronnes su\u00e9doises (environ 245 millions d’euros) dans la d\u00e9carbonisation et l’innovation en mati\u00e8re de mat\u00e9riaux.<\/p>\n\n\n\n

Un autre r\u00e9sultat remarquable est la diminution du nombre de fournisseurs de v\u00eatements utilisant des chaudi\u00e8res au charbon : depuis 2022, ce nombre a baiss\u00e9 de 108, et l\u2019objectif est d\u2019\u00e9liminer compl\u00e8tement le charbon d\u2019ici 2026. La consommation d\u2019eau dans le traitement humide des v\u00eatements a \u00e9galement baiss\u00e9 de 22,8 %, d\u00e9passant l\u2019objectif de 10 %.<\/p>\n\n\n\n

L’\u00e9conomie circulaire en plein essor<\/h2>\n\n\n\n

Pourtant, la critique selon laquelle le probl\u00e8me de pollution est au c\u0153ur du mod\u00e8le \u00e9conomique persiste. C’est pourquoi H&M s’engage de plus en plus fortement dans des mod\u00e8les \u00e9conomiques circulaires. Gr\u00e2ce \u00e0 la plateforme Sellpy<\/strong>, qui vend des v\u00eatements d’occasion, et \u00e0 des initiatives au sein de ses propres marques, l’entreprise a \u00e9tendu son offre de revente \u00e0 26 march\u00e9s. En 2025, les ventes d’occasion repr\u00e9sentaient 0,8 % du chiffre d’affaires total, soit une hausse de 31 % par rapport \u00e0 2024.<\/p>\n\n\n\n

En collaboration avec la cr\u00e9atrice de mode britannique Stella McCartney, H&M a r\u00e9cemment mis en place un comit\u00e9 consultatif sur la durabilit\u00e9<\/a>, au sein duquel diverses voix du secteur r\u00e9fl\u00e9chissent \u00e0 des th\u00e8mes li\u00e9s \u00e0 la mode durable. Leyla Ertur, directrice du d\u00e9veloppement durable : \u00ab Nous continuons \u00e0 nous engager pour un changement positif dans notre secteur. Gr\u00e2ce \u00e0 l\u2019innovation et \u00e0 la collaboration, nous voulons non seulement r\u00e9duire notre propre impact, mais aussi soutenir les personnes et les communaut\u00e9s \u00e0 travers le monde.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Nous renfor\u00e7ons notre offre et d\u00e9montrons que croissance, rentabilit\u00e9 et r\u00e9duction des \u00e9missions peuvent aller de pair \u00bb, d\u00e9clare Daniel Erv\u00e9r, PDG du groupe H&M, dans le rapport annuel sur le d\u00e9veloppement durable du g\u00e9ant su\u00e9dois de la mode \u00e9ph\u00e9m\u00e8re.<\/p>\n","protected":false},"author":5,"featured_media":144733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[526],"topic":[373],"region":[],"class_list":{"0":"post-144732","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-hm","11":"topic-durabilite"},"acf":[],"yoast_head":"\nComment H&M entend d\u00e9montrer que 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