{"id":14475,"date":"2016-08-12T10:03:10","date_gmt":"2016-08-12T10:03:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-maitre-mot-de-la-semaine-bonus-dintegration-2\/"},"modified":"2016-08-12T10:03:10","modified_gmt":"2016-08-12T10:03:10","slug":"le-maitre-mot-de-la-semaine-bonus-dintegration-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-maitre-mot-de-la-semaine-bonus-dintegration-2\/","title":{"rendered":"Le ma\u00eetre-mot de la semaine : bonus d\u2019int\u00e9gration"},"content":{"rendered":"<p>Cette semaine, une fois de plus, l\u2019univers food nous a offert un spectacle passionnant avec <strong>Ahold Delhaize <\/strong>dans le r\u00f4le du scorpion et les fabricants comme grenouilles coassantes. Pour comprendre, lisez la suite.<\/p>\n<p><!--break--><\/p>\n<h2>Aller et retour France<\/h2>\n<p>Cette semaine nous vous faisions part notamment des <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/cosm%C3%A9tique-et-droguerie\/henkel-revoit-%C3%A0-la-hausse-ses-pr%C3%A9visions-de-b%C3%A9n%C3%A9fice\" target=\"_blank\" rel=\"noopener\">solides performances <\/a>de <strong>Henkel<\/strong>, des <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-ceo-jan-vandenwyngaerden-quitte-palm-breweries\" target=\"_blank\" rel=\"noopener\">adieux du CEO <\/a>de la brasserie <strong>Palm <\/strong>et du comportement exemplaire de <strong>Colruyt Group<\/strong>, qui <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-group-recycle-82-de-ses-d%C3%A9chets-d%E2%80%99entreprise\" target=\"_blank\" rel=\"noopener\">recycle 82% de ses d\u00e9chets<\/a>. Qui fait mieux?<\/p>\n<p>\nNous apprenions \u00e9galement que les consommateurs belges ne semblent pas si satisfaits de l\u2019offre de leur supermarch\u00e9 : de fait, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-belges-multiplient-leurs-achats-transfrontaliers-en-france\" target=\"_blank\" rel=\"noopener\">ils se pressent massivement au-del\u00e0 de la fronti\u00e8re <\/a>pour aller faire leurs courses chez les concurrents fran\u00e7ais, parce que meilleur march\u00e9. 100 millions d\u2019euros de chiffre d\u2019affaires s\u2019\u00e9chapperait ainsi vers la France, et ce en particulier vers un seul supermarch\u00e9 dans la petite ville transfrontali\u00e8re de Roncq.\u00a0 Une aubaine \u00e0 saisir pour les Fran\u00e7ais, qui d\u00e8s lors ont entam\u00e9<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/immobilier\/popularit%C3%A9-grandissante-des-retail-parks\" target=\"_blank\" rel=\"noopener\"> la construction d\u2019un grand retail park <\/a>juste \u00e0 c\u00f4t\u00e9, pour app\u00e2ter encore plus de shoppers belges.<\/p>\n<h2>\nTaxes sant\u00e9<\/h2>\n<p>L\u2019une des raisons des diff\u00e9rences de prix avec la France est l\u2019accumulation de taxes sur l\u2019alimentation dans notre pays, dixit l\u2019industrie alimentaire. Pourtant les Fran\u00e7ais ont, eux aussi, une taxe sur les sodas. Quoi qu\u2019il en soit les taxes sant\u00e9 semblent avoir un certain effet, m\u00eame s\u2019il n\u2019a pas encore \u00e9t\u00e9 d\u00e9montr\u00e9 qu\u2019elles contribuaient \u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/effet-mitig%C3%A9-de-la-taxe-sant%C3%A9-sur-la-malbouffe\" target=\"_blank\" rel=\"noopener\">l\u2019am\u00e9lioration de la sant\u00e9 publique<\/a>.<\/p>\n<p>\nEn tout cas le supermarch\u00e9 bio <strong>F\u00e4rm <\/strong>\u00e0 Bruxelles se pr\u00e9occupe de notre sant\u00e9 et <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-supermarch%C3%A9-bio-f%C3%A4rm-sainte-catherine-ouvre-un-restaurant\" target=\"_blank\" rel=\"noopener\">a ouvert un restaurant <\/a>servant des plats sains. Quant \u00e0 savoir si la sant\u00e9 est un souci majeur chez <strong>Be Burger<\/strong>, sp\u00e9cialiste du hamburger haut de gamme, nous l\u2019ignorons, mais une chose est s\u00fbre la cha\u00eene nourrit de hautes ambitions : <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/be-burger-vise-40-restaurants-d%E2%80%99ici-2020\" target=\"_blank\" rel=\"noopener\">40 \u00e9tablissements d\u2019ici 2020<\/a>. Un s\u00e9rieux investissement, qui sera en grande partie financ\u00e9 par du capital venant de \u2026 France. De quoi r\u00e9tablir un peu l\u2019\u00e9quilibre, n\u2019est-ce pas ?<\/p>\n<p>\u00a0<\/p>\n<h2>Avec effet r\u00e9troactif<\/h2>\n<p><strong>Albert Heijn <\/strong>annon\u00e7ait son intention de se concentrer davantage sur les concepts de proximit\u00e9. La cha\u00eene souhaite \u00e9galement renforcer sa part de march\u00e9 online ; projet qui ne semble pas plaire aux franchis\u00e9s n\u00e9erlandais d\u2019AH,\u00a0 qui estiment qu\u2019ils perdraient ainsi une partie du chiffre d\u2019affaires\u00a0 auquel ils ont droit. Un proc\u00e8s pourrait s\u2019ensuivre.<\/p>\n<p>\nMais surtout nous avons eu cette semaine des pr\u00e9cisions quant aux discussions men\u00e9es par <strong>Ahold Delhaize <\/strong>\u00e0 Breda avec ses grands fournisseurs de marques A. Enfin, plut\u00f4t des discussions \u00e0 sens unique :\u00a0 selon certains informateurs (anonymes), il s\u2019agissait d\u2019une sorte de communiqu\u00e9 gouvernemental. L\u2019entit\u00e9 fusionn\u00e9e <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ahold-delhaize-exige-une-prime-d%E2%80%99int%C3%A9gration-de-ses-fournisseurs\" target=\"_blank\" rel=\"noopener\">exige une prime d\u2019int\u00e9gration <\/a>et r\u00e9clame de nouvelles conditions d\u2019achat, avec effet r\u00e9troactif.<\/p>\n<p>\u00a0<\/p>\n<p>Un message qui fut pr\u00e9c\u00e9d\u00e9 par un webcast avec dans les r\u00f4les principaux Wouter Kolk et Denis Knoops. Nous n\u2019avons pas pu les rencontrer, mais nous pouvons nous imaginer qu\u2019il a \u00e9t\u00e9 question de collaboration harmonieuse, de croissance commune, d\u2019opportunit\u00e9s \u00e0 saisir, de meilleur service au consommateur gr\u00e2ce au partenariat ,\u2026et ensuite ils sortent leurs griffes.<\/p>\n<h2>\u00a0<\/h2>\n<h2>Le scorpion et la grenouille<\/h2>\n<p>Ces n\u00e9gociations entre retailers et fabricants ne vous rappellent-elles pas la fable du scorpion et de la grenouille ? Le scorpion demande \u00e0 la grenouille de le porter sur son dos pour traverser la rivi\u00e8re. \u00ab Non \u00bb, r\u00e9pond la grenouille, \u00ab car tu vas me piquer pour me tuer. \u00bb Le scorpion r\u00e9plique : \u00ab Non, car si je te pique, je sombre avec toi. \u00bb La grenouille c\u00e8de et prend le scorpion sur son dos. Mais \u00e0 mi-chemin le scorpion la pique mortellement. \u00ab Pourquoi ? \u00bb, demande la grenouille agonisante. Ce \u00e0 quoi le scorpion r\u00e9pond, avant de se noyer : \u00ab C\u2019est ma nature. Je suis un scorpion, c\u2019est plus fort que moi \u2026 \u00bb<\/p>\n<p>\nNous n\u2019insinuons rien, bien \u00e9videmment. Passez un bon weekend \u2018prolong\u00e9\u2019 et \u00e0 la semaine prochaine !<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette semaine, une fois de plus, l\u2019univers food nous a offert un spectacle passionnant avec Ahold Delhaize dans le r\u00f4le du scorpion et les fabricants comme grenouilles coassantes. Pour comprendre, lisez la suite. Aller et retour France Cette semaine nous vous faisions part notamment des solides performances de Henkel, des adieux du CEO de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le ma\u00eetre-mot de la semaine : bonus d\u2019int\u00e9gration - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"RetailDetail vous r\u00e9sume l&#039;actualit\u00e9 food de la semaine.\" 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