{"id":144757,"date":"2026-03-26T11:09:45","date_gmt":"2026-03-26T10:09:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144757"},"modified":"2026-03-26T11:09:47","modified_gmt":"2026-03-26T10:09:47","slug":"pdd-la-societe-mere-de-temu-subit-la-pression-de-la-concurrence-et-du-durcissement-de-la-reglementation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/pdd-la-societe-mere-de-temu-subit-la-pression-de-la-concurrence-et-du-durcissement-de-la-reglementation\/","title":{"rendered":"PDD, la soci\u00e9t\u00e9 m\u00e8re de Temu, subit la pression de la concurrence et du durcissement de la r\u00e9glementation"},"content":{"rendered":"\n<p><strong>PDD Holdings<\/strong>, la soci\u00e9t\u00e9 propri\u00e9taire de <strong>Temu<\/strong>, a enregistr\u00e9 au dernier trimestre des chiffres d&rsquo;affaires et des b\u00e9n\u00e9fices inf\u00e9rieurs aux pr\u00e9visions et pr\u00e9vient que la concurrence acharn\u00e9e en Chine et les incertitudes mondiales continuent de peser sur ses r\u00e9sultats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des r\u00e9sultats inf\u00e9rieurs aux pr\u00e9visions<\/h2>\n\n\n\n<p>La soci\u00e9t\u00e9 m\u00e8re chinoise de Temu a vu son chiffre d&rsquo;affaires atteindre environ 431 milliards de yuans chinois (pr\u00e8s de 54 milliards d&rsquo;euros) en 2025, soit une croissance de 10 %. Au quatri\u00e8me trimestre, le chiffre d&rsquo;affaires a m\u00eame grimp\u00e9 de 12 % pour atteindre 123,9 milliards de yuans chinois (environ 16,11 milliards d&rsquo;euros), mais ce chiffre \u00e9tait tout de m\u00eame inf\u00e9rieur aux pr\u00e9visions.<\/p>\n\n\n\n<p>Le b\u00e9n\u00e9fice net a recul\u00e9 d&rsquo;environ 11 % au quatri\u00e8me trimestre, s&rsquo;\u00e9tablissant \u00e0 24,5 milliards de yuans chinois (3,19 milliards d&rsquo;euros). Sur l&rsquo;ensemble de l&rsquo;ann\u00e9e, le r\u00e9sultat net s&rsquo;est \u00e9lev\u00e9 \u00e0 12,4 milliards d&rsquo;euros, soit 12 % de moins que l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Cela s&rsquo;explique notamment par l&rsquo;augmentation des co\u00fbts li\u00e9s aux promotions, \u00e0 la publicit\u00e9 et au personnel.<\/p>\n\n\n\n<p>Sur le march\u00e9 int\u00e9rieur chinois, la croissance s&rsquo;est ralentie, les consommateurs r\u00e9duisant leurs d\u00e9penses dans un contexte d&rsquo;incertitude \u00e9conomique g\u00e9n\u00e9rale, marqu\u00e9 par une reprise h\u00e9sitante et une confiance fragile des consommateurs. Sur ce march\u00e9 en perte de vitesse, l&rsquo;entreprise est donc confront\u00e9e \u00e0 une concurrence f\u00e9roce de la part d&rsquo;autres plateformes de commerce \u00e9lectronique telles qu&rsquo;Alibaba et Tencent. Pourtant, des signes en provenance de Chine indiquent que la guerre des prix entre les plateformes de commerce \u00e9lectronique touche \u00e0 sa fin. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pression des nouvelles r\u00e9glementations<\/h2>\n\n\n\n<p>Temu poursuit sa forte croissance \u00e0 l&rsquo;international, mais le mod\u00e8le consistant \u00e0 exp\u00e9dier des produits bon march\u00e9 directement depuis la Chine est soumis \u00e0 une r\u00e9glementation plus stricte sur plusieurs march\u00e9s cl\u00e9s. Cela met les marges et les flux de livraison sous pression. \u00ab Les politiques commerciales, la fiscalit\u00e9, la r\u00e9glementation des donn\u00e9es, les exigences de conformit\u00e9 des produits et d\u2019autres cadres r\u00e9glementaires subissent des changements consid\u00e9rables dans diff\u00e9rents pays et r\u00e9gions, ce qui entra\u00eene in\u00e9vitablement des d\u00e9fis et une incertitude accrus \u00bb, a d\u00e9clar\u00e9 le co-PDG Chen Lei aux analystes lors de la pr\u00e9sentation des r\u00e9sultats. <\/p>\n\n\n\n<p>\u00ab Pour r\u00e9pondre aux besoins changeants des consommateurs, nous devons constamment explorer et investir \u00bb, a d\u00e9clar\u00e9 Liu Jun, vice-pr\u00e9sident financier de PDD Holdings. Au cours des derniers mois, Temu a fait l&rsquo;objet de perquisitions et d&rsquo;enqu\u00eates dans plusieurs pays, dont l&rsquo;Irlande, la Turquie et le Nigeria. L&rsquo;entreprise a r\u00e9affirm\u00e9 qu&rsquo;elle respectait les lois et r\u00e9glementations des march\u00e9s sur lesquels elle op\u00e8re.<\/p>\n\n\n\n<p>Aux \u00c9tats-Unis, le seuil d&rsquo;exon\u00e9ration fiscale pour les colis de moins de 800 dollars a \u00e9t\u00e9 supprim\u00e9 l&rsquo;ann\u00e9e derni\u00e8re, et l&rsquo;Union europ\u00e9enne mettra fin en juillet \u00e0 l&rsquo;exon\u00e9ration pour les colis de moins de 150 euros. Ces mesures touchent non seulement Temu, mais aussi des concurrents tels que Shein et AliExpress.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PDD Holdings, la soci\u00e9t\u00e9 propri\u00e9taire de Temu, n&rsquo;a pas atteint les pr\u00e9visions en mati\u00e8re de chiffre d&rsquo;affaires et de b\u00e9n\u00e9fices au cours du dernier trimestre et pr\u00e9vient que la concurrence acharn\u00e9e en Chine et les incertitudes mondiales continuent de peser sur ses r\u00e9sultats.<\/p>\n","protected":false},"author":5,"featured_media":144758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[805,1259],"topic":[266],"region":[277],"class_list":["post-144757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-pinduoduo","company-temu","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PDD, la soci\u00e9t\u00e9 m\u00e8re de Temu, subit la pression de la concurrence et du durcissement de la r\u00e9glementation - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"PDD 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