{"id":144769,"date":"2026-03-26T14:45:22","date_gmt":"2026-03-26T13:45:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144769"},"modified":"2026-03-26T14:45:35","modified_gmt":"2026-03-26T13:45:35","slug":"suntory-renforce-son-partenariat-avec-keurig-dr-pepper","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/suntory-renforce-son-partenariat-avec-keurig-dr-pepper\/","title":{"rendered":"Suntory renforce son partenariat avec Keurig Dr Pepper en Europa"},"content":{"rendered":"\n<p><strong>Suntory<\/strong>, dont le si\u00e8ge social se trouve \u00e0 Hoeilaart, en Belgique, va d\u00e9sormais produire<strong> <\/strong>et distribuer les marques <strong>Dr Pepper<\/strong> et <strong>Canada Dry <\/strong>en Europe pour le compte du g\u00e9ant des boissons <strong>Keurig Dr Pepper<\/strong>. Auparavant, Suntory distribuait d\u00e9j\u00e0 les produits Schweppes pour le groupe am\u00e9ricain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expansion europ\u00e9enne <\/h2>\n\n\n\n<p>Keurig Dr Pepper (KDP) et Suntory Beverage &amp; Food Europe (SBFE) intensifient leur collaboration en Europe, dans le but d&rsquo;acc\u00e9l\u00e9rer la croissance de marques telles que Dr Pepper et Canada Dry. La collaboration couvre d\u00e9sormais 15 pays et se concentre r\u00e9solument sur les march\u00e9s \u00e9tablis comme sur les nouveaux march\u00e9s. Parmi les pays cl\u00e9s existants figurent le Benelux, la France et la Pologne.<\/p>\n\n\n\n<p>Cette extension marque une nouvelle \u00e9tape dans un partenariat qui dure depuis plus de vingt ans. KDP apporte un portefeuille de marques internationales, tandis que SBFE se concentre sur la distribution locale, l\u2019acc\u00e8s au march\u00e9 et la capacit\u00e9 op\u00e9rationnelle. Le nouvel accord, qui entrera en vigueur en janvier 2026, devrait permettre de gagner en envergure et d\u2019\u00e9largir la distribution. Les entreprises investissent conjointement dans le marketing, l\u2019innovation et l\u2019acc\u00e8s \u00e0 de nouveaux canaux de vente. <\/p>\n\n\n\n<p>Selon Tim Cofer, PDG de KDP, cette extension constitue une acc\u00e9l\u00e9ration strat\u00e9gique : \u00ab En approfondissant notre collaboration, nous cr\u00e9ons une plateforme solide pour d\u00e9velopper davantage des marques distinctives telles que Dr Pepper et Canada Dry dans toute l\u2019Europe. \u00bb Pierre Decroix, PDG de Suntory, ajoute : \u00ab Cette collaboration \u00e9largie repr\u00e9sente une avanc\u00e9e importante pour nos ambitions europ\u00e9ennes. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suntory, dont le si\u00e8ge social est situ\u00e9 \u00e0 Hoeilaart, en Belgique, va d\u00e9sormais produire et distribuer les marques Dr Pepper et Canada Dry en Europe pour le compte du g\u00e9ant des boissons gazeuses Keurig Dr Pepper. Auparavant, Suntory distribuait d\u00e9j\u00e0 les marques Schweppes et Orangina pour le groupe am\u00e9ricain.<\/p>\n","protected":false},"author":5,"featured_media":144770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1112],"people":[],"extra":[],"company":[1780],"topic":[386,1312],"region":[243],"class_list":{"0":"post-144769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-samenwerking","10":"company-keurig-dr-pepper","11":"topic-fmcg","12":"topic-partenariat","13":"region-europe"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Suntory renforce son partenariat avec Keurig Dr Pepper en Europa 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