{"id":14479,"date":"2016-08-12T11:38:43","date_gmt":"2016-08-12T11:38:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-projette-une-offensive-big-data\/"},"modified":"2016-08-12T11:38:43","modified_gmt":"2016-08-12T11:38:43","slug":"lidl-projette-une-offensive-big-data","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-projette-une-offensive-big-data\/","title":{"rendered":"Lidl projette une offensive \u2018big data\u2019"},"content":{"rendered":"<p>Les gros investissements en informatique que pr\u00e9voit actuellement <strong>Lidl<\/strong>, indiquent que la cha\u00eene nourrit de hautes ambitions en mati\u00e8re d\u2019analyse de donn\u00e9es clients.<\/p>\n<p><!--break--><\/p>\n<h2>Facteur d\u00e9terminant<\/h2>\n<p>Le discounter investit des millions dans de nouveaux syst\u00e8mes informatiques afin d\u2019analyser syst\u00e9matiquement le comportement d\u2019achat de ses clients, rapportent nos confr\u00e8res du <a href=\"http:\/\/www.lebensmittelzeitung.net\/handel\/Neue-IT-Lidl-investiert-in-Big-Data-124778?crefresh=1#\" target=\"_blank\" rel=\"noopener\">journal allemand Lebensmittel Zeitung<\/a>. Lidl confirme l\u2019information au journal et affirme qu\u2019un \u2018syst\u00e8me d\u2019informatique d\u00e9cisionnelle\u2019 moderne et flexible constitue de plus en plus un facteur de r\u00e9ussite pour les retailers.<\/p>\n<p>\nRien que les tickets de caisses dans les milliers de filiales fournissent quotidiennement des masses de donn\u00e9es que Lidl souhaite analyser en profondeur. Quand ach\u00e8te-t-on quels produits ? Quels produits ach\u00e8te-t-on souvent avec d\u2019autres produits ? Le discounter compte \u00e9galement mettre en parall\u00e8le les donn\u00e9es de caisses avec des donn\u00e9es externes, comme l\u2019information sur la m\u00e9t\u00e9o par exemple.<\/p>\n<h2>\nAvantage concurrentiel<\/h2>\n<p>L\u2019objectif final de ces analyses est d\u2019optimaliser l\u2019assortiment, la fixation des prix, la communication \u00e0 la client\u00e8le et les actions promotionnelles. Ainsi Lidl entend d\u00e9velopper un avantage concurrentiel.<\/p>\n<p>\nMais le poids de ces investissements indique que Lidl veut aller plus loin que l\u2019analyse classique des tickets de caisses, estime Lebensmittel Zeitung. Vraisemblablement le retailer cherche \u00e9galement\u00a0\u00e0 int\u00e9grer des donn\u00e9es issues des webshops, des applications mobiles et des r\u00e9seaux sociaux pour\u00a0 effectuer des simulations et des pronostics.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les gros investissements en informatique que pr\u00e9voit actuellement Lidl, indiquent que la cha\u00eene nourrit de hautes ambitions en mati\u00e8re d\u2019analyse de donn\u00e9es clients. Facteur d\u00e9terminant Le discounter investit des millions dans de nouveaux syst\u00e8mes informatiques afin d\u2019analyser syst\u00e9matiquement le comportement d\u2019achat de ses clients, rapportent nos confr\u00e8res du journal allemand Lebensmittel Zeitung. Lidl confirme l\u2019information [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl projette une offensive \u2018big data\u2019 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl projette de gros investissements en informatique afin d&#039;analyser les donn\u00e9es clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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