{"id":144845,"date":"2026-03-27T12:45:04","date_gmt":"2026-03-27T11:45:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144845"},"modified":"2026-03-27T12:45:09","modified_gmt":"2026-03-27T11:45:09","slug":"boulangerie-et-barbecue-les-axes-prioritaires-de-delhaize","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/boulangerie-et-barbecue-les-axes-prioritaires-de-delhaize\/","title":{"rendered":"Boulangerie et barbecue : les axes prioritaires de Delhaize"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 768)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144840\" data-id=\"144840\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5302-1-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5302-1-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5302-1-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5302-1-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5302-1-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5302-1.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144834\" data-id=\"144834\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5281-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5281-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5281-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5281-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5281-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5281-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144832\" data-id=\"144832\" data-aspect-ratio=\"1024 \/ 642\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/corn-ribs-1024x642.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/corn-ribs-1024x642.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/corn-ribs-300x188.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/corn-ribs-768x481.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/corn-ribs-281x177.jpg 281w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/corn-ribs.jpg 1420w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144833\" data-id=\"144833\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5272-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5272-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5272-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5272-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5272-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5272-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144835\" data-id=\"144835\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5293-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5293-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5293-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5293-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5293-rotated.jpeg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144836\" data-id=\"144836\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5294-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5294-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5294-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5294-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5294-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5294.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144837\" data-id=\"144837\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5295-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5295-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5295-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5295-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5295-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5295.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144838\" data-id=\"144838\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5296-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5296-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5296-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5296-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5296-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5296.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-144839\" data-id=\"144839\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5300-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5300-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5300-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5300-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5300-rotated.jpeg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Ces derniers jours, <strong>Delhaize<\/strong> a pr\u00e9sent\u00e9 \u00e0 ses commer\u00e7ants toute une s\u00e9rie d&rsquo;innovations dans son assortiment, avec une place de choix accord\u00e9e au rayon boulangerie et \u00e0 l&rsquo;offre de produits pour barbecue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ouverture le plus t\u00f4t possible<\/h2>\n\n\n\n<p>Avec le rayon fruits et l\u00e9gumes, le rayon boulangerie est le principal moteur de fr\u00e9quentation des magasins Delhaize, explique Jonathan Hertog, vice-pr\u00e9sident Commerce, Merchandising &amp; Quality. Et avec le succ\u00e8s des ouvertures dominicales, l\u2019importance de cette cat\u00e9gorie ne fait que cro\u00eetre. Il n\u2019est donc pas surprenant que le distributeur ait pr\u00e9sent\u00e9 de nombreuses innovations en boulangerie la semaine derni\u00e8re lors de l\u2019\u00e9dition printani\u00e8re de son Food Market, le salon destin\u00e9 aux commer\u00e7ants affili\u00e9s.<\/p>\n\n\n\n<p>Plus d\u2019une centaine de supermarch\u00e9s Delhaize travaillent d\u00e9j\u00e0 selon un concept \u00ab cru \u00bb, dans lequel la p\u00e2te crue l\u00e8ve sur place dans des armoires de fermentation avant d\u2019\u00eatre cuite en magasin. Ce nombre devrait doubler d\u2019ici l\u2019ann\u00e9e prochaine. \u00ab Nous travaillons avec les m\u00eames ingr\u00e9dients et selon les m\u00eames m\u00e9thodes que les boulangers traditionnels \u00bb, explique M. Hertog. Cette qualit\u00e9 attire de nouveaux clients, surtout le week-end. \u00ab Nous encourageons donc nos commer\u00e7ants \u00e0 ouvrir le plus t\u00f4t possible le matin. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Snacks chauds<\/h2>\n\n\n\n<p>Outre le pain \u2013 d\u00e9sormais enrichi en prot\u00e9ines \u2013, le d\u00e9taillant propose de plus en plus de snacks dans ses boulangeries, afin de r\u00e9pondre \u00e0 l\u2019augmentation des moments de consommation tout au long de la journ\u00e9e. Il ne s\u2019agit pas seulement de viennoiseries sucr\u00e9es, mais aussi de snacks sal\u00e9s, tels que le b\u00f6rek, le flatbread, les croissants fourr\u00e9s et les petits pains \u00e0 la saucisse. Ceux-ci sont \u00e9galement propos\u00e9s chauds pour une consommation imm\u00e9diate, dans des meubles chauffants adapt\u00e9s qui garantissent que les produits ne se dess\u00e8chent pas.<\/p>\n\n\n\n<p>Des ateliers cr\u00e9atifs apportent en outre de l\u2019inspiration aux commer\u00e7ants pour qu\u2019ils se mettent au travail en boulangerie avec des produits de base tels que les croissants ou la baguette, qui, gr\u00e2ce \u00e0 quelques touches simples \u2013 une garniture, une farce \u2013, se transforment en produits phares irr\u00e9sistibles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un poulet de meilleure qualit\u00e9<\/h2>\n\n\n\n<p>Delhaize mise sur un bel \u00e9t\u00e9 plac\u00e9 sous le signe du barbecue, \u00e0 allumer avec du charbon de bois belge (et donc plus durable). Les produits carn\u00e9s hybrides lanc\u00e9s l\u2019ann\u00e9e derni\u00e8re connaissent une p\u00e9n\u00e9tration croissante. Nouveaut\u00e9 dans l\u2019offre : un Butcher Burger contenant 20 % de prot\u00e9ines de pois et 30 % de mati\u00e8res grasses en moins. Le distributeur surfe \u00e9galement sur la vague du \u00ab smash burger \u00bb.<\/p>\n\n\n\n<p>La viande de poulet plus durable vient de CoqArdenne : du poulet de ma\u00efs \u00e0 la couleur jaune dor\u00e9 caract\u00e9ristique, \u00e0 croissance plus lente, \u00e9lev\u00e9 en plein air. La marque propose \u00e9galement des produits transform\u00e9s tels que des burgers, des chipolatas, des merguez ou des ballotins fum\u00e9s. Les <em>corn ribs<\/em> marin\u00e9s sont une originalit\u00e9 sur le barbecue : des petites c\u00f4tes, mais \u00e0 base de ma\u00efs. Avec ses Crispy Drums, Greenway propose une alternative v\u00e9g\u00e9tarienne saine aux pilons de poulet. Selon le fabricant belge, le march\u00e9 des substituts de viande ne conna\u00eet pas de recul : apr\u00e8s une p\u00e9riode de stagnation, les ventes repartent \u00e0 la hausse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Category resets \u00bb<\/h2>\n\n\n\n<p>Au rayon poissonnerie \u00e9galement, on trouve divers produits pr\u00eats \u00e0 l\u2019emploi pour le barbecue, notamment des coquilles Saint-Jacques marin\u00e9es ou des gambas au beurre \u00e0 l\u2019ail. Par ailleurs, Delhaize renforce, en collaboration avec son partenaire Gadus, l\u2019approvisionnement local en poisson : on trouve d\u00e9sormais, par exemple, du requin-h\u00e2 et de la rouget de mer provenant de bateaux de p\u00eache belges, ainsi que de la truite saumon\u00e9e des Ardennes issue de l\u2019aquaculture. Le distributeur propose des portions individuelles de poisson frais \u00e0 des prix abordables.<\/p>\n\n\n\n<p>Dans chaque Food Market, Delhaize pr\u00e9sente \u00e9galement quelques \u00ab r\u00e9organisations de rayons \u00bb. C&rsquo;est d\u00e9sormais au tour du rayon p\u00e2tes et riz, avec un nouveau planogramme, 28 innovations, un accent accru sur la commodit\u00e9 (pr\u00eat \u00e0 manger ou \u00e0 r\u00e9chauffer), des prot\u00e9ines ou des fibres ajout\u00e9es, les \u00ab P&rsquo;tits Lions \u00bb et une dynamique promotionnelle forte. Le rayon farine et produits de boulangerie fait \u00e9galement l\u2019objet d\u2019une refonte selon des lignes directrices similaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rajeunissement<\/h2>\n\n\n\n<p>On remarque \u00e9galement le rajeunissement que Delhaize met en \u0153uvre dans de nombreuses cat\u00e9gories. L\u2019influenceuse de l\u2019ann\u00e9e, Steffi Mercie, lance en exclusivit\u00e9 chez la cha\u00eene de supermarch\u00e9s sa propre marque de fromages \u00ab Mercieke \u00bb. La nouvelle marque Alfie\u2019s, \u00e9galement exclusive, surfe sur la vague des prot\u00e9ines avec son cottage cheese : ce produit riche en prot\u00e9ines conna\u00eet un grand succ\u00e8s aupr\u00e8s des jeunes consommateurs et se d\u00e9cline d\u00e9sormais en saveur ciboulette \u2013 d\u2019autres variantes suivront. Pour les enfants, il y a le fromage fondu au lait de ch\u00e8vre frais de Chevridou. Le labneh surfe sur la popularit\u00e9 de la cuisine m\u00e9diterran\u00e9enne.<\/p>\n\n\n\n<p>Enfin, l\u2019offre de boissons fonctionnelles est d\u2019une richesse sans pr\u00e9c\u00e9dent, avec notamment \u00ab Drink a Flower \u00bb, des boissons relaxantes con\u00e7ues pour favoriser la d\u00e9tente et apaiser l\u2019esprit. De nombreuses boissons contiennent \u00e9galement des \u00e9lectrolytes, des vitamines, des prot\u00e9ines et du collag\u00e8ne ajout\u00e9s, car le sport et la sant\u00e9 constituent \u00e9galement une priorit\u00e9 pour Delhaize.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ces derniers jours, Delhaize a pr\u00e9sent\u00e9 \u00e0 ses commer\u00e7ants toute une s\u00e9rie d&rsquo;innovations dans son assortiment, avec une place de choix accord\u00e9e au rayon boulangerie et \u00e0 l&rsquo;offre de produits pour barbecue.<\/p>\n","protected":false},"author":3,"featured_media":144846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[196],"topic":[462],"region":[226],"class_list":{"0":"post-144845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-delhaize","10":"topic-innovation","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boulangerie et barbecue : les axes prioritaires de Delhaize - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ces derniers jours, Delhaize a pr\u00e9sent\u00e9 \u00e0 ses commer\u00e7ants 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