{"id":144856,"date":"2026-03-27T13:58:51","date_gmt":"2026-03-27T12:58:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144856"},"modified":"2026-03-27T14:00:04","modified_gmt":"2026-03-27T13:00:04","slug":"le-bluff-du-black-friday-7-boutiques-en-ligne-sur-10-se-trompent-lors-des-promotions-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-bluff-du-black-friday-7-boutiques-en-ligne-sur-10-se-trompent-lors-des-promotions-2\/","title":{"rendered":"Le bluff du Black Friday : 7 boutiques en ligne sur 10 (se) trompent lors des promotions"},"content":{"rendered":"\n<p>Une enqu\u00eate \u00e0 grande \u00e9chelle men\u00e9e par le SPF \u00c9conomie, en collaboration avec la Commission europ\u00e9enne, r\u00e9v\u00e8le que pas moins de 7 boutiques en ligne sur 10 contr\u00f4l\u00e9es se rendent coupables, sciemment ou non, de promotions trompeuses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les prix de r\u00e9f\u00e9rence constituent le principal probl\u00e8me<\/h2>\n\n\n\n<p>Entre le 3 novembre et le 5 d\u00e9cembre 2025, le SPF \u00c9conomie et 25 autres pays europ\u00e9ens ont men\u00e9 une op\u00e9ration de contr\u00f4le coordonn\u00e9e aupr\u00e8s de 314 d\u00e9taillants en ligne. R\u00e9sultat : seuls 40 % des boutiques en ligne communiquaient leurs r\u00e9ductions en totale conformit\u00e9 avec les r\u00e8gles de l&rsquo;UE. Les 60 % restants enfreignaient des principes tels que la transparence des prix de r\u00e9f\u00e9rence, l&rsquo;exactitude des comparaisons de prix et la clart\u00e9 des conditions.<\/p>\n\n\n\n<p>En Belgique, l&rsquo;Inspection \u00e9conomique a sp\u00e9cifiquement cibl\u00e9 23 entreprises \u2013 un m\u00e9lange d&rsquo;acteurs locaux et internationaux. Des infractions ont \u00e9t\u00e9 constat\u00e9es chez 16 d&rsquo;entre elles (69 %). Les infractions les plus courantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prix de r\u00e9f\u00e9rence erron\u00e9s (52,2 %) : l\u2019\u00ab ancien \u00bb prix avait \u00e9t\u00e9 artificiellement gonfl\u00e9 pour faire para\u00eetre la r\u00e9duction plus importante.<\/li>\n\n\n\n<li>Absence ou inexactitude du prix de r\u00e9f\u00e9rence (21,7 %) : le prix le plus bas des 30 derniers jours n\u2019\u00e9tait pas indiqu\u00e9, ce qui emp\u00eachait les consommateurs de v\u00e9rifier si la r\u00e9duction \u00e9tait r\u00e9elle.<\/li>\n\n\n\n<li>Faux sentiment d&rsquo;urgence (69,6 %) : comptes \u00e0 rebours, messages \u00ab jusqu&rsquo;\u00e0 \u00e9puisement des stocks \u00bb ou prix barr\u00e9s qui n&rsquo;ont jamais \u00e9t\u00e9 effectivement appliqu\u00e9s.<\/li>\n<\/ul>\n\n\n\n<p>Les cons\u00e9quences ? Onze proc\u00e8s-verbaux et cinq dossiers transmis aux autorit\u00e9s \u00e9trang\u00e8res pour suite \u00e0 donner. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contr\u00f4les plus stricts<\/h2>\n\n\n\n<p>En 2025, le SPF \u00c9conomie a \u00e9galement re\u00e7u 763 signalements concernant des promotions trompeuses et a men\u00e9 343 enqu\u00eates, tant en ligne que dans des magasins physiques. Au total, 125 infractions ont \u00e9t\u00e9 constat\u00e9es dans 84 dossiers. <\/p>\n\n\n\n<p>Ces pratiques affectent non seulement les consommateurs, mais aussi les d\u00e9taillants de bonne foi qui respectent les r\u00e8gles, souligne le ministre de l&rsquo;\u00c9conomie David Clarinval : \u00ab Les commer\u00e7ants honn\u00eates doivent avoir toutes leurs chances. Ceux qui ne respectent pas les r\u00e8gles devront en r\u00e9pondre. \u00bb<\/p>\n\n\n\n<p>Le gouvernement mise donc sur des contr\u00f4les plus stricts, un meilleur \u00e9change d&rsquo;informations entre les autorit\u00e9s de contr\u00f4le et une task force d\u00e9di\u00e9e au commerce \u00e9lectronique pour lutter contre la tromperie. Les consommateurs sont invit\u00e9s \u00e0 signaler les promotions trompeuses via ConsumerConnect.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une enqu\u00eate \u00e0 grande \u00e9chelle men\u00e9e par le SPF \u00c9conomie, en collaboration avec la Commission europ\u00e9enne, r\u00e9v\u00e8le que pas moins de 7 boutiques en ligne sur 10 contr\u00f4l\u00e9es se livrent, sciemment ou non, \u00e0 des promotions trompeuses.<\/p>\n","protected":false},"author":5,"featured_media":144857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[710,488],"region":[90],"class_list":["post-144856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","topic-legislation","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le bluff du Black Friday : 7 boutiques en ligne sur 10 (se) trompent lors des promotions - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une enqu\u00eate men\u00e9e par le SPF \u00c9conomie r\u00e9v\u00e8le que pas 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