{"id":14492,"date":"2016-08-16T09:51:28","date_gmt":"2016-08-16T09:51:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/unilever-rachete-un-fabricant-de-purificateurs-dair\/"},"modified":"2016-08-16T09:51:28","modified_gmt":"2016-08-16T09:51:28","slug":"unilever-rachete-un-fabricant-de-purificateurs-dair","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/unilever-rachete-un-fabricant-de-purificateurs-dair\/","title":{"rendered":"Unilever rach\u00e8te un fabricant de purificateurs d\u2019air"},"content":{"rendered":"<p>Le g\u00e9ant <strong>Unilever<\/strong> a rachet\u00e9 le su\u00e9dois <strong>Blueair<\/strong>. Selon le groupe, Blueair est leader sur le march\u00e9 des syst\u00e8mes de purification d\u2019air indoor. Le montant de la transaction n\u2019a\u00a0 pas \u00e9t\u00e9 communiqu\u00e9.<\/p>\n<p><!--break--><\/p>\n<h2>Parfaitement compl\u00e9mentaire<\/h2>\n<p>Fond\u00e9 en 1996, Blueair est aujourd\u2019hui l\u2019un des plus grands fabricants de purificateurs d\u2019air en Chine, aux Etats-Unis, au Japon, en Cor\u00e9e du Sud et en Inde. En 2015 l\u2019entreprise su\u00e9doise a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 106 millions de dollars (95 millions d\u2019euros). Unilever consid\u00e8re cette acquisition comme parfaitement compl\u00e9mentaire \u00e0 ses divisions de purification d\u2019eau.<\/p>\n<p>\nPour Unilever il s\u2019agit de la deuxi\u00e8me acquisition en peu de temps : fin juin <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/cosm%C3%A9tique-et-droguerie\/unilever-acquiert-dollar-shave-club\" target=\"_blank\" rel=\"noopener\">le groupe a rachet\u00e9 <\/a><strong>Dollar Shave Club<\/strong>, un service d\u2019abonnement online pour produits de rasage. Gr\u00e2ce \u00e0 cette reprise, Unilever entend contrecarrer Procter &amp; Gamble, propri\u00e9taire de Gilette. L\u2019an dernier Dollar Shave Club d\u00e9tenait une part de march\u00e9 de 5%, alors que la part de march\u00e9 de P&amp;G a chut\u00e9 de 71 \u00e0 59% au cours de ces cinq derni\u00e8res ann\u00e9es.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant Unilever a rachet\u00e9 le su\u00e9dois Blueair. Selon le groupe, Blueair est leader sur le march\u00e9 des syst\u00e8mes de purification d\u2019air indoor. Le montant de la transaction n\u2019a\u00a0 pas \u00e9t\u00e9 communiqu\u00e9. Parfaitement compl\u00e9mentaire Fond\u00e9 en 1996, Blueair est aujourd\u2019hui l\u2019un des plus grands fabricants de purificateurs d\u2019air en Chine, aux Etats-Unis, au Japon, en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever rach\u00e8te un fabricant de purificateurs d\u2019air - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le g\u00e9ant Unilever a 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