{"id":144941,"date":"2026-03-30T11:57:18","date_gmt":"2026-03-30T09:57:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144941"},"modified":"2026-03-30T11:57:20","modified_gmt":"2026-03-30T09:57:20","slug":"sephora-rend-possible-de-faire-ses-achats-via-chatgpt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/","title":{"rendered":"Sephora rend possible de faire ses achats via ChatGPT"},"content":{"rendered":"\n<p><strong>Sephora <\/strong>fait \u00e9voluer<strong> <\/strong>son commerce en ligne vers l&rsquo;IA avec le lancement de sa propre application au sein de ChatGPT. Le projet pilote d\u00e9marre aux \u00c9tats-Unis et devrait devenir un canal mondial o\u00f9 se conjuguent conseil, personnalisation et achat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nouveau d\u00e9part pour le parcours client<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/faire-ses-courses-via-chatgpt-comment-carrefour-se-lance-dans-lia\/\">Tout comme GAP et Carrefour<\/a>, Sephora franchit d\u00e9sormais le pas vers ce qu&rsquo;on appelle le \u00ab commerce conversationnel \u00bb, o\u00f9 l&rsquo;interaction avec le client s&rsquo;effectue via l&rsquo;intelligence artificielle. En effet, selon Nick Turley, responsable de ChatGPT chez OpenAI, les consommateurs utilisent de plus en plus souvent l&rsquo;IA comme point de d\u00e9part pour d\u00e9couvrir et acheter des produits.<\/p>\n\n\n\n<p>Les utilisateurs peuvent poser des questions en langage naturel \u2014 par exemple, demander des conseils sur un fond de teint pour peau s\u00e8che \u2014 apr\u00e8s quoi l&rsquo;application Sephora leur propose des recommandations personnalis\u00e9es. Ces suggestions s&rsquo;appuient sur les donn\u00e9es du programme de fid\u00e9lit\u00e9 Beauty Insider, \u00e0 condition que les clients associent leur compte. <\/p>\n\n\n\n<p>Ce dernier point est un \u00e9l\u00e9ment cl\u00e9 de la strat\u00e9gie, car il permet aux clients de continuer \u00e0 b\u00e9n\u00e9ficier d&rsquo;avantages tels que la livraison gratuite et des \u00e9chantillons, tandis que Sephora et ChatGPT peuvent parall\u00e8lement exploiter leurs propres donn\u00e9es (first-party) pour affiner les recommandations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Donn\u00e9es clients int\u00e9gr\u00e9es<\/h2>\n\n\n\n<p>Sephora compte plus de 80 millions de membres actifs dans le monde entier et dispose donc d\u2019un \u00e9norme ensemble de donn\u00e9es et d\u2019une communaut\u00e9 engag\u00e9e, ce qui renforce l\u2019efficacit\u00e9 de la personnalisation bas\u00e9e sur l\u2019IA. Dans l\u2019int\u00e9gration avec Google Gemini r\u00e9cemment annonc\u00e9e par la marque de mode GAP, les programmes de fid\u00e9lit\u00e9 et les comptes clients ne sont pas encore interconnect\u00e9s, ce qui peut emp\u00eacher les clients existants de commander directement via la plateforme d\u2019IA.<\/p>\n\n\n\n<p>En revanche, dans la version actuelle de l&rsquo;application, les utilisateurs ne peuvent pas encore payer directement dans ChatGPT. L&rsquo;accent est mis sur la d\u00e9couverte de produits et les conseils, mais Sephora travaille \u00e0 une int\u00e9gration plus pouss\u00e9e du processus d&rsquo;achat. La collaboration avec OpenAI va \u00e9galement au-del\u00e0 de cette seule application. Les deux parties explorent des applications plus larges de l&rsquo;IA au sein des op\u00e9rations mondiales de Sephora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sephora fait \u00e9voluer son commerce en ligne vers l&rsquo;IA avec le lancement de sa propre application au sein de ChatGPT. Le projet pilote d\u00e9marre aux \u00c9tats-Unis et devrait devenir un canal mondial o\u00f9 se rejoignent conseil, personnalisation et achat.<\/p>\n","protected":false},"author":5,"featured_media":144942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[1467,1531],"people":[],"extra":[43],"company":[1899],"topic":[198],"region":[446],"class_list":["post-144941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","tag-artificiele-intelligentie","tag-intelligence-artificielle","extra-plus","company-sephora","topic-e-commerce","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sephora rend possible de faire ses achats via ChatGPT - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Sephora fait \u00e9voluer son commerce en ligne vers l&#039;IA avec le lancement de sa propre application au sein de ChatGPT.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sephora rend possible de faire ses achats via ChatGPT - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Sephora fait \u00e9voluer son commerce en ligne vers l&#039;IA avec le lancement de sa propre application au sein de ChatGPT.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T09:57:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T09:57:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_1313219120-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Sephora rend possible de faire ses achats via ChatGPT\",\"datePublished\":\"2026-03-30T09:57:18+00:00\",\"dateModified\":\"2026-03-30T09:57:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\\\/\"},\"wordCount\":398,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/shutterstock_1313219120-1.jpg\",\"keywords\":[\"Artifici\u00eble Intelligentie\",\"intelligence artificielle\"],\"articleSection\":[\"Beaut\u00e9\\\/Soins\",\"Schoonheid\\\/verzorging\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\\\/\",\"name\":\"Sephora rend possible de faire ses achats via ChatGPT - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/shutterstock_1313219120-1.jpg\",\"datePublished\":\"2026-03-30T09:57:18+00:00\",\"dateModified\":\"2026-03-30T09:57:20+00:00\",\"description\":\"Sephora fait \u00e9voluer son commerce en ligne vers l'IA avec le lancement de sa propre application au sein de ChatGPT.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/shutterstock_1313219120-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/shutterstock_1313219120-1.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Sephora Photo: Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sephora rend possible de faire ses achats via ChatGPT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sephora rend possible de faire ses achats via ChatGPT - RetailDetail BE","description":"Sephora fait \u00e9voluer son commerce en ligne vers l'IA avec le lancement de sa propre application au sein de ChatGPT.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/","og_locale":"fr_FR","og_type":"article","og_title":"Sephora rend possible de faire ses achats via ChatGPT - RetailDetail BE","og_description":"Sephora fait \u00e9voluer son commerce en ligne vers l'IA avec le lancement de sa propre application au sein de ChatGPT.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/","og_site_name":"RetailDetail BE","article_published_time":"2026-03-30T09:57:18+00:00","article_modified_time":"2026-03-30T09:57:20+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_1313219120-1.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Sephora rend possible de faire ses achats via ChatGPT","datePublished":"2026-03-30T09:57:18+00:00","dateModified":"2026-03-30T09:57:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/"},"wordCount":398,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_1313219120-1.jpg","keywords":["Artifici\u00eble Intelligentie","intelligence artificielle"],"articleSection":["Beaut\u00e9\/Soins","Schoonheid\/verzorging"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/","name":"Sephora rend possible de faire ses achats via ChatGPT - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_1313219120-1.jpg","datePublished":"2026-03-30T09:57:18+00:00","dateModified":"2026-03-30T09:57:20+00:00","description":"Sephora fait \u00e9voluer son commerce en ligne vers l'IA avec le lancement de sa propre application au sein de ChatGPT.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_1313219120-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_1313219120-1.jpg","width":1000,"height":667,"caption":"Sephora Photo: Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-rend-possible-de-faire-ses-achats-via-chatgpt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Sephora rend possible de faire ses achats via ChatGPT"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_1313219120-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/144941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=144941"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/144941\/revisions"}],"predecessor-version":[{"id":144943,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/144941\/revisions\/144943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/144942"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=144941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=144941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=144941"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=144941"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=144941"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=144941"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=144941"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=144941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}