{"id":145082,"date":"2026-03-31T12:43:50","date_gmt":"2026-03-31T10:43:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145082"},"modified":"2026-03-31T12:43:53","modified_gmt":"2026-03-31T10:43:53","slug":"albert-heijn-sous-le-feu-des-critiques-pour-ses-promotions-publicitaires-malsaines","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-sous-le-feu-des-critiques-pour-ses-promotions-publicitaires-malsaines\/","title":{"rendered":"Albert Heijn sous le feu des critiques pour ses promotions publicitaires malsaines"},"content":{"rendered":"\n

Aux Pays-Bas, Albert Heijn<\/strong>, leader du march\u00e9, propose en moyenne mille offres hebdomadaires de type \u00ab 1 + 1 gratuit \u00bb ou \u00ab le deuxi\u00e8me \u00e0 moiti\u00e9 prix \u00bb ; selon l’association de consommateurs Consumentenbond, c’est lui le principal instigateur de ces promotions qui encouragent les hausses de prix, des choix alimentaires moins sains et le gaspillage.<\/p>\n\n\n\n

Gaspillage et surconsommation<\/h2>\n\n\n\n

L’association n\u00e9erlandaise de consommateurs a analys\u00e9 pendant huit semaines les offres des cha\u00eenes de supermarch\u00e9s Albert Heijn, Dekamarkt, Dirk, Hoogvliet, Jumbo, Poiesz, Plus et Vomar. 57 % des 44 000 offres au total se sont av\u00e9r\u00e9es \u00eatre des offres group\u00e9es, dans lesquelles les consommateurs doivent acheter plus d’un article d’un produit pour b\u00e9n\u00e9ficier d’une r\u00e9duction. Albert Heijn affichait de loin le plus grand nombre de remises par volume, avec une moyenne de plus de 1 000 par semaine. Jumbo, Plus et Poiesz suivaient loin derri\u00e8re, avec en moyenne plus de 500 offres group\u00e9es par semaine. Dekamarkt, Hoogvliet et Vomar le font \u00e0 plus petite \u00e9chelle, tandis qu\u2019Aldi, Dirk et Lidl ne le font pas.<\/p>\n\n\n\n

Les offres group\u00e9es semblent attrayantes, mais elles entra\u00eenent souvent une hausse des prix, selon l’association de consommateurs. Le prix normal est souvent inutilement \u00e9lev\u00e9 pour compenser les offres. C’est injuste pour les m\u00e9nages d’une seule personne et les consommateurs disposant d’un petit budget ou de peu d’espace de stockage. De plus, les remises sur les achats en gros incitent les consommateurs \u00e0 acheter plus que ce dont ils ont besoin. Des \u00e9tudes montrent que ce type d’offres pousse les consommateurs \u00e0 acheter jusqu’\u00e0 27 % de plus que ce qu’ils avaient pr\u00e9vu. Cela entra\u00eene du gaspillage et de la surconsommation.<\/p>\n\n\n\n

Assumer sa responsabilit\u00e9 sociale<\/h2>\n\n\n\n

\u00ab Nous estimons qu’en tant que leader du march\u00e9, Albert Heijn doit assumer sa responsabilit\u00e9 sociale \u00bb, d\u00e9clare Sandra Molenaar, directrice de l’association de consommateurs Consumentenbond. \u00ab La cha\u00eene promet de rendre une alimentation de meilleure qualit\u00e9 accessible \u00e0 tous. Mais entre-temps, elle propose en moyenne plus de 1 000 incitations par semaine pour inciter les clients \u00e0 faire des achats en gros. Et souvent, il s\u2019agit en plus de produits malsains. R\u00e9duisez les offres group\u00e9es et commencez par les offres malsaines. C\u2019est mieux pour les consommateurs et cela correspond \u00e0 la mission d\u2019Albert Heijn. \u00bb<\/p>\n\n\n\n

Le monde politique s\u2019en inqui\u00e8te \u00e9galement : le sujet des offres promotionnelles en gros sera \u00e0 l\u2019ordre du jour de la Chambre des repr\u00e9sentants le 15 avril 2026.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Aux Pays-Bas, Albert Heijn, leader du march\u00e9, propose en moyenne mille offres hebdomadaires de type \u00ab 1 + 1 gratuit \u00bb ou \u00ab le deuxi\u00e8me \u00e0 moiti\u00e9 prix \u00bb ; selon l’association de consommateurs Consumentenbond, c’est lui le principal instigateur de ces promotions qui encouragent les hausses de prix, des choix alimentaires moins sains et le gaspillage.<\/p>\n","protected":false},"author":3,"featured_media":145083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[123],"topic":[488],"region":[524],"class_list":{"0":"post-145082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-albert-heijn","10":"topic-marketing","11":"region-pays-bas"},"acf":[],"yoast_head":"\nAlbert Heijn sous le feu des critiques pour ses promotions publicitaires malsaines - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aux Pays-Bas, Albert Heijn, leader du march\u00e9, propose en moyenne mille offres hebdomadaires de type \u00ab 1 + 1 gratuit \u00bb ou \u00ab le deuxi\u00e8me \u00e0 moiti\u00e9 prix \u00bb.\" 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