{"id":145206,"date":"2026-04-01T12:38:16","date_gmt":"2026-04-01T10:38:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145206"},"modified":"2026-04-01T12:38:17","modified_gmt":"2026-04-01T10:38:17","slug":"a-la-une-joybuy-lance-sa-premiere-campagne-sur-le-marche-europeen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/a-la-une-joybuy-lance-sa-premiere-campagne-sur-le-marche-europeen\/","title":{"rendered":"[En Images] Joybuy lance sa premi\u00e8re campagne sur le march\u00e9 europ\u00e9en"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Joybuy TV Advert 2026 | Win at shopping\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tls_F5AotlU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Joybuy<\/strong>, la nouvelle boutique en ligne europ\u00e9enne de <strong>JD.com<\/strong>, lance aujourd&rsquo;hui sa premi\u00e8re campagne publicitaire \u00e0 grande \u00e9chelle. Un spot publicitaire sera diffus\u00e9 sur les plateformes de streaming et dans les rues \u00e0 travers toute l&rsquo;Europe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Joybuy-buy-buy \u00bb<\/h2>\n\n\n\n<p>Dans cette campagne, le d\u00e9taillant met l&rsquo;accent sur la livraison rapide et la promotion de produits de marques connues aupr\u00e8s d&rsquo;un public plus large. La campagne fait suite au lancement international officiel de Joybuy plus t\u00f4t ce mois-ci. Auparavant, la boutique en ligne \u00e9tait d\u00e9j\u00e0 active aux Pays-Bas et au Royaume-Uni, \u00e0 l&rsquo;origine sous le nom d&rsquo;Ochama.<\/p>\n\n\n\n<p>Le spot publicitaire sera diffus\u00e9 sur les grandes plateformes de streaming Netflix, Disney+, HBO Max, ainsi que sur des services de streaming nationaux. L&rsquo;entreprise ignore les cha\u00eenes de t\u00e9l\u00e9vision traditionnelles. Outre la campagne num\u00e9rique, Joybuy d\u00e9ploie \u00e9galement une campagne d&rsquo;affichage \u00e0 grande \u00e9chelle sur des \u00e9crans num\u00e9riques dans plus de deux mille emplacements en Europe.<\/p>\n\n\n\n<p>Le spot utilise un remix du tube \u00ab Bye Bye Bye \u00bb de *NSYNC datant des ann\u00e9es 2000, mais d\u00e9form\u00e9 en \u00ab Joybuy-buy-buy \u00bb. Outre des sc\u00e8nes de shopping en ligne \u00ab quotidiennes \u00bb, le livreur JoyExpress joue \u00e9galement un r\u00f4le de premier plan dans la publicit\u00e9 : Joybuy souligne ainsi sa promesse de livraison \u00ab Double 11 \u00bb : dans certaines r\u00e9gions, la plateforme propose \u00ab command\u00e9 avant 11 h, livr\u00e9 avant 23 h \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joybuy, la nouvelle boutique en ligne europ\u00e9enne de JD.com, lance aujourd&rsquo;hui sa premi\u00e8re campagne publicitaire \u00e0 grande \u00e9chelle. Un spot publicitaire sera diffus\u00e9 dans toute l&rsquo;Europe sur les plateformes de streaming et dans les rues.<\/p>\n","protected":false},"author":5,"featured_media":145207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1909],"people":[],"extra":[],"company":[1979],"topic":[1262,488],"region":[243],"class_list":["post-145206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-reclame","company-joybuy","topic-en-images","topic-marketing","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En Images] Joybuy lance sa premi\u00e8re campagne sur le march\u00e9 europ\u00e9en - 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