{"id":145237,"date":"2026-04-01T16:10:17","date_gmt":"2026-04-01T14:10:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145237"},"modified":"2026-04-01T16:10:19","modified_gmt":"2026-04-01T14:10:19","slug":"un-nouveau-pdg-pour-hema-belgique-des-moules-a-glace-et-un-parfum-de-livreur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/algemeen\/un-nouveau-pdg-pour-hema-belgique-des-moules-a-glace-et-un-parfum-de-livreur\/","title":{"rendered":"Un nouveau PDG pour Hema Belgique, cuire de la glace et l&rsquo;eau de livreur"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(681 \/ 803)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"803\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145239\" data-id=\"145239\" data-aspect-ratio=\"681 \/ 803\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-150728-1.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-150728-1.png 681w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-150728-1-254x300.png 254w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"692\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145240\" data-id=\"145240\" data-aspect-ratio=\"696 \/ 692\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-142402-1.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-142402-1.png 696w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-142402-1-300x298.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-142402-1-150x150.png 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-142402-1-73x73.png 73w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145242\" data-id=\"145242\" data-aspect-ratio=\"819 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/asda-trolley-april-1-819x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/asda-trolley-april-1-819x1024.jpg 819w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/asda-trolley-april-1-240x300.jpg 240w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/asda-trolley-april-1-768x960.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/asda-trolley-april-1-1229x1536.jpg 1229w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/asda-trolley-april-1.jpg 1440w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145241\" data-id=\"145241\" data-aspect-ratio=\"819 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/661546627_1313702697521614_5901956882796783881_n-1-819x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/661546627_1313702697521614_5901956882796783881_n-1-819x1024.jpg 819w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/661546627_1313702697521614_5901956882796783881_n-1-240x300.jpg 240w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/661546627_1313702697521614_5901956882796783881_n-1-768x960.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/661546627_1313702697521614_5901956882796783881_n-1.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145243\" data-id=\"145243\" data-aspect-ratio=\"819 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/658417960_1380858640736820_1876562626649593097_n-1-819x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/658417960_1380858640736820_1876562626649593097_n-1-819x1024.jpg 819w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/658417960_1380858640736820_1876562626649593097_n-1-240x300.jpg 240w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/658417960_1380858640736820_1876562626649593097_n-1-768x960.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/658417960_1380858640736820_1876562626649593097_n-1.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Le 1er avril est le jour de l&rsquo;ann\u00e9e o\u00f9 l&rsquo;on fait des blagues un peu boiteuses, et les d\u00e9taillants aiment traditionnellement s&rsquo;y pr\u00eater. Cette ann\u00e9e, l&rsquo;IA g\u00e9n\u00e9rative leur a grandement facilit\u00e9 la t\u00e2che, mais certains ont tout de m\u00eame fait preuve d&rsquo;une cr\u00e9ativit\u00e9 surprenante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Boulettes de viande sur un b\u00e2tonnet<\/h2>\n\n\n\n<p>Vous avez toujours r\u00eav\u00e9 de l&rsquo;odeur irr\u00e9sistible des livreurs d&rsquo;appareils \u00e9lectroniques (en sueur) ? C&rsquo;est d\u00e9sormais possible, gr\u00e2ce \u00e0 l&rsquo;\u00ab eau de parfum du livreur \u00bb de <strong>Coolblue<\/strong>. En \u00e9dition (tr\u00e8s) limit\u00e9e, bien s\u00fbr. <strong>Spa<\/strong> a \u00e9galement diffus\u00e9 un spot sur les r\u00e9seaux sociaux en Belgique et aux Pays-Bas : votre nouvelle routine bien-\u00eatre matinale sera sans aucun doute le \u00ab hack \u00bb consistant \u00e0 faire cuire de l\u2019eau gel\u00e9e pour ensuite la boire.<\/p>\n\n\n\n<p>Alors que Coolblue et Spa y consacrent un spot publicitaire complet, les \u00e9quipes charg\u00e9es des r\u00e9seaux sociaux de nombreux autres d\u00e9taillants se sont amus\u00e9es \u00e0 cr\u00e9er des images ludiques sur ChatGPT. On y trouve notamment : des emballages des ann\u00e9es 90 chez <strong>Delhaize<\/strong>, des mugs en forme d\u2019oreille attentive chez <strong>Flying Tiger<\/strong>, des croissants D\u00f6ner chez <strong>Lidl <\/strong>et de l\u2019ail congel\u00e9 en dessert chez <strong>Kaufland<\/strong>. Au-del\u00e0 de toute cette fantaisie, on trouve m\u00eame des k\u00f6ttbullar sur un b\u00e2tonnet chez <strong>Ikea<\/strong>.<\/p>\n\n\n\n<p><strong>Domino\u2019s <\/strong>a r\u00e9fl\u00e9chi plus longtemps et a organis\u00e9 une promotion \u00ab All You Can Eat Delivery \u00bb, permettant aux clients de commander des pizzas \u00e0 volont\u00e9 pendant deux heures. Pas en une seule fois, mais autant de fois qu\u2019ils le souhaitaient pendant cette p\u00e9riode de deux heures. Mieux encore, la cha\u00eene de pizzerias a publi\u00e9 des offres d\u2019emploi pour des livreurs, qui devaient \u00eatre form\u00e9s par le cycliste professionnel Thomas De Gendt et les triathl\u00e8tes Jens &amp; Joep. Elle a re\u00e7u pas moins de 14 candidatures.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Snacks de friterie de seconde main et coques pour \u0153ufs<\/h2>\n\n\n\n<p>Le 1er avril est parfois aussi l&rsquo;occasion de voir appara\u00eetre des produits ou des concepts qui ne sont pas si mauvais que \u00e7a. Le discounter allemand <strong>Netto pr\u00e9sente <\/strong>par exemple Bretto, sa propre cha\u00eene de bricolage. Au Royaume-Uni, <strong>Asda<\/strong> d\u00e9pose quant \u00e0 lui un brevet pour un caddie \u00e9quip\u00e9 d\u2019un fauteuil relax \u00e0 l\u2019avant. Chez <strong>Jumbo<\/strong>, Bas Bobeldijk s\u2019associe \u00e0 Fred van Engelen, le sp\u00e9cialiste des l\u00e9gumes de l\u2019enseigne, pour ouvrir le premier glacier aux l\u00e9gumes des Pays-Bas. Et le mus\u00e9e d\u2019Amsterdam ajoute le sac embl\u00e9matique de la cha\u00eene de supermarch\u00e9s <strong>Dirk <\/strong>\u00e0 sa collection permanente. Pourquoi pas ?<\/p>\n\n\n\n<p>Dans la cat\u00e9gorie \u00ab \u00e0 \u00e9viter \u00bb : <strong>Hema Belgique <\/strong>remplace sa PDG Carla Velghe par Gover Meit, ph\u00e9nom\u00e8ne de la t\u00e9l\u00e9vision et du th\u00e9\u00e2tre absurdiste n\u00e9erlandais, tandis que <strong>De Kringwinkel<\/strong> va revendre des snacks de friterie non consomm\u00e9es. Et on pourrait croire \u00e0 un poisson d&rsquo;avril, mais <strong>Albert Heijn<\/strong> les met vraiment en vente pour P\u00e2ques \u2013 ou du moins, c&rsquo;est ce qu&rsquo;il pr\u00e9tend : des coques de smartphone dont le dos fait \u00e9galement office de coquetier. Tout ce dont vous n&rsquo;auriez jamais pens\u00e9 avoir besoin \u2013 voil\u00e0 qui r\u00e9sume bien cette ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 1er avril est le jour de l&rsquo;ann\u00e9e o\u00f9 l&rsquo;on fait des blagues un peu boiteuses, et les d\u00e9taillants aiment traditionnellement s&rsquo;y pr\u00eater. Cette ann\u00e9e, l&rsquo;IA g\u00e9n\u00e9rative leur a grandement facilit\u00e9 la t\u00e2che, mais certains ont tout de m\u00eame fait preuve d&rsquo;une cr\u00e9ativit\u00e9 surprenante.<\/p>\n","protected":false},"author":5,"featured_media":145243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[123,377,798,196,1643,1806,419,211,217,468,628,204,1393,799],"topic":[488],"region":[91],"class_list":["post-145237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-albert-heijn","company-asda","company-coolblue","company-delhaize","company-dominos-pizza","company-flying-tiger-copenhagen","company-hema","company-ikea","company-jumbo","company-kaufland","company-kringwinkel","company-lidl","company-netto","company-spadel","topic-marketing","region-europa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un nouveau PDG pour Hema Belgique, cuire de la glace et l&#039;eau de livreur - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/algemeen\/un-nouveau-pdg-pour-hema-belgique-des-moules-a-glace-et-un-parfum-de-livreur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nouveau PDG pour Hema Belgique, cuire de la glace et l&#039;eau de livreur - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le 1er avril est le jour de l&#039;ann\u00e9e o\u00f9 l&#039;on fait des blagues un peu boiteuses, et les d\u00e9taillants aiment traditionnellement s&#039;y pr\u00eater. 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