{"id":145308,"date":"2026-04-02T15:56:28","date_gmt":"2026-04-02T13:56:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145308"},"modified":"2026-04-02T15:56:29","modified_gmt":"2026-04-02T13:56:29","slug":"le-detaillant-devient-une-marque-juntoo-a-un-tournant","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/","title":{"rendered":"Le d\u00e9taillant devient une marque : Juntoo \u00e0 un tournant"},"content":{"rendered":"\n<p>La cha\u00eene belge de magasins d&rsquo;ameublement <strong>Juntoo<\/strong> opte pour une nouvelle orientation strat\u00e9gique et renforce son identit\u00e9 de marque. Le d\u00e9taillant voit un potentiel pour l&rsquo;ouverture de six magasins suppl\u00e9mentaires et envisage prudemment de s&rsquo;\u00e9tendre \u00e0 l&rsquo;\u00e9tranger.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une marque d&rsquo;ameublement \u00e0 part enti\u00e8re<\/h2>\n\n\n\n<p>Avec 22 magasins d&rsquo;ameublement en Belgique et une notori\u00e9t\u00e9 assist\u00e9e de 80 % en Flandre, Juntoo s&rsquo;est impos\u00e9 comme une marque bien \u00e9tablie depuis son lancement en 2021. Il est d\u00e9sormais temps de passer \u00e0 la phase suivante, d\u00e9clare Ellen Vandeleene, directrice marketing. L&rsquo;entreprise, qui a fortement investi dans la croissance et la visibilit\u00e9 ces derni\u00e8res ann\u00e9es, souhaite se diff\u00e9rencier davantage. \u00ab Juntoo n\u2019est plus un retailer. Notre orientation strat\u00e9gique est claire : \u00e9voluer vers une marque d\u2019int\u00e9rieur \u00e0 part enti\u00e8re dot\u00e9e d\u2019un potentiel international. Nous concevons nous-m\u00eames nos meubles en Belgique, guid\u00e9s par une vision pointue. \u00bb<\/p>\n\n\n\n<p>D\u00e9sormais, Juntoo se positionne sur le march\u00e9 sous le slogan \u00ab Design Belge Raffin\u00e9 \u00bb (\u00ab Beter Belgisch Design \u00bb). Elle souhaite \u00eatre une marque qui rep\u00e8re les tendances et les propose aux \u00ab early adopters \u00bb, avec un style intemporel qui lui est propre, caract\u00e9ris\u00e9 par l\u2019association de mat\u00e9riaux de qualit\u00e9. La couleur jaune vif, qui \u00e9voquait trop les promotions, dispara\u00eet de l\u2019identit\u00e9 visuelle pour laisser place \u00e0 un bleu doux associ\u00e9 \u00e0 du bois chaleureux. L\u2019image des magasins est progressivement adapt\u00e9e, un nouveau site web est en ligne. Une nouvelle campagne visant \u00e0 promouvoir l\u2019identit\u00e9 de la marque est \u00e9galement lanc\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En route vers 28 magasins<\/h2>\n\n\n\n<p>\u00ab C&rsquo;est une entreprise tr\u00e8s agile \u00bb, d\u00e9clare Laurent Poulet, CEO du d\u00e9taillant depuis un an et demi. \u00ab La flexibilit\u00e9, c\u2019est ce qui fait la diff\u00e9rence entre les entreprises qui r\u00e9ussissent et celles qui r\u00e9ussissent moins bien. \u00bb Alors que le secteur de la d\u00e9coration d\u2019int\u00e9rieur traverse une p\u00e9riode difficile, Juntoo a continu\u00e9 \u00e0 se remettre en question et \u00e0 investir dans son expansion et son marketing. \u00ab Juntoo est \u00e0 un tournant. Nous connaissons nos atouts et savons clairement o\u00f9 nous pouvons faire la diff\u00e9rence. \u00bb<\/p>\n\n\n\n<p>Il se montre ambitieux : \u00ab Nous avons actuellement 22 magasins en Belgique, et deux autres vont tr\u00e8s bient\u00f4t s\u2019y ajouter, \u00e0 Lier et \u00e0 Alost. Nous d\u00e9m\u00e9nageons notre succursale de Saint-Nicolas vers un site plus spacieux. \u00c0 terme, nous voyons un potentiel pour 28 showrooms en Belgique, tant en centre-ville qu\u2019en p\u00e9riph\u00e9rie. Ensuite, nous pourrons nous tourner vers l\u2019\u00e9tranger. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene belge de magasins d&rsquo;ameublement Juntoo adopte une nouvelle orientation strat\u00e9gique et renforce son identit\u00e9 de marque. Le d\u00e9taillant entrevoit la possibilit\u00e9 d&rsquo;ouvrir six magasins suppl\u00e9mentaires et envisage prudemment de s&rsquo;\u00e9tendre \u00e0 l&rsquo;\u00e9tranger. <\/p>\n","protected":false},"author":3,"featured_media":145309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[43],"company":[830],"topic":[488],"region":[226],"class_list":["post-145308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","extra-plus","company-juntoo","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le d\u00e9taillant devient une marque : Juntoo \u00e0 un tournant - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene belge de magasins d&#039;ameublement Juntoo opte pour une nouvelle orientation strat\u00e9gique et renforce son identit\u00e9 de marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le d\u00e9taillant devient une marque : Juntoo \u00e0 un tournant - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene belge de magasins d&#039;ameublement Juntoo opte pour une nouvelle orientation strat\u00e9gique et renforce son identit\u00e9 de marque.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T13:56:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T13:56:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/JuntooLochristi-murd-echantillonsdetissu.114439-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Le d\u00e9taillant devient une marque : Juntoo \u00e0 un tournant\",\"datePublished\":\"2026-04-02T13:56:28+00:00\",\"dateModified\":\"2026-04-02T13:56:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\\\/\"},\"wordCount\":431,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/JuntooLochristi-murd-echantillonsdetissu.114439-1.jpg\",\"articleSection\":[\"Maison &amp; D\u00e9co\",\"Wonen\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\\\/\",\"name\":\"Le d\u00e9taillant devient une marque : Juntoo \u00e0 un tournant - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/JuntooLochristi-murd-echantillonsdetissu.114439-1.jpg\",\"datePublished\":\"2026-04-02T13:56:28+00:00\",\"dateModified\":\"2026-04-02T13:56:29+00:00\",\"description\":\"La cha\u00eene belge de magasins d'ameublement Juntoo opte pour une nouvelle orientation strat\u00e9gique et renforce son identit\u00e9 de marque.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/JuntooLochristi-murd-echantillonsdetissu.114439-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/JuntooLochristi-murd-echantillonsdetissu.114439-1.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Juntoo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le d\u00e9taillant devient une marque : Juntoo \u00e0 un tournant\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le d\u00e9taillant devient une marque : Juntoo \u00e0 un tournant - RetailDetail BE","description":"La cha\u00eene belge de magasins d'ameublement Juntoo opte pour une nouvelle orientation strat\u00e9gique et renforce son identit\u00e9 de marque.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/","og_locale":"fr_FR","og_type":"article","og_title":"Le d\u00e9taillant devient une marque : Juntoo \u00e0 un tournant - RetailDetail BE","og_description":"La cha\u00eene belge de magasins d'ameublement Juntoo opte pour une nouvelle orientation strat\u00e9gique et renforce son identit\u00e9 de marque.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/","og_site_name":"RetailDetail BE","article_published_time":"2026-04-02T13:56:28+00:00","article_modified_time":"2026-04-02T13:56:29+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/JuntooLochristi-murd-echantillonsdetissu.114439-1.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Stefan Van Rompaey","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Le d\u00e9taillant devient une marque : Juntoo \u00e0 un tournant","datePublished":"2026-04-02T13:56:28+00:00","dateModified":"2026-04-02T13:56:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/"},"wordCount":431,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/JuntooLochristi-murd-echantillonsdetissu.114439-1.jpg","articleSection":["Maison &amp; D\u00e9co","Wonen"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/","name":"Le d\u00e9taillant devient une marque : Juntoo \u00e0 un tournant - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/JuntooLochristi-murd-echantillonsdetissu.114439-1.jpg","datePublished":"2026-04-02T13:56:28+00:00","dateModified":"2026-04-02T13:56:29+00:00","description":"La cha\u00eene belge de magasins d'ameublement Juntoo opte pour une nouvelle orientation strat\u00e9gique et renforce son identit\u00e9 de marque.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/JuntooLochristi-murd-echantillonsdetissu.114439-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/JuntooLochristi-murd-echantillonsdetissu.114439-1.jpg","width":1200,"height":800,"caption":"Juntoo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-detaillant-devient-une-marque-juntoo-a-un-tournant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Le d\u00e9taillant devient une marque : Juntoo \u00e0 un tournant"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/JuntooLochristi-murd-echantillonsdetissu.114439-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/145308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=145308"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/145308\/revisions"}],"predecessor-version":[{"id":145310,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/145308\/revisions\/145310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/145309"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=145308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=145308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=145308"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=145308"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=145308"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=145308"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=145308"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=145308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}