{"id":145444,"date":"2026-04-03T16:28:09","date_gmt":"2026-04-03T14:28:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145444"},"modified":"2026-04-03T16:28:49","modified_gmt":"2026-04-03T14:28:49","slug":"les-substituts-de-viande-font-chuter-de-moitie-les-benefices-de-nestle-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-substituts-de-viande-font-chuter-de-moitie-les-benefices-de-nestle-belgique\/","title":{"rendered":"Les substituts de viande font chuter de moiti\u00e9 les b\u00e9n\u00e9fices de Nestl\u00e9 Belgique"},"content":{"rendered":"\n

Le g\u00e9ant suisse de l’alimentation Nestl\u00e9<\/strong> a vu <\/strong>ses b\u00e9n\u00e9fices chuter fortement en Belgique et au Luxembourg, malgr\u00e9 une hausse de son chiffre d’affaires. C’est surtout le d\u00e9clin de la popularit\u00e9 des substituts de viande qui p\u00e8se sur les r\u00e9sultats.<\/p>\n\n\n\n

\u00ab Une ann\u00e9e difficile pour le secteur alimentaire \u00bb<\/h2>\n\n\n\n

Le b\u00e9n\u00e9fice net de Nestl\u00e9 Belgique et Luxembourg a chut\u00e9 en 2025, passant de 19,7 millions d\u2019euros \u00e0 8,9 millions d\u2019euros. Dans le m\u00eame temps, le chiffre d’affaires a augment\u00e9 de 3 % pour atteindre 435,4 millions d’euros, comme le rapporte De Tijd dans le rapport annuel de Nestl\u00e9 Belux. Ces chiffres sont globalement en ligne avec les r\u00e9sultats du groupe dans son ensemble<\/a>: en f\u00e9vrier, le groupe a annonc\u00e9 une hausse organique de son chiffre d’affaires de 3,5 %, mais aussi un b\u00e9n\u00e9fice net qui a chut\u00e9 de 17 %.<\/p>\n\n\n\n

Alors qu\u2019au niveau du groupe, le rappel mondial de lait en poudre pour b\u00e9b\u00e9s a \u00e9t\u00e9 le principal facteur, Nestl\u00e9 en Belgique et au Luxembourg pointe toutefois explicitement du doigt le recul des ventes de substituts de viande. Les produits de la marque Garden Gourmet ont perdu du terrain, notamment parce que Lidl les a retir\u00e9s de son assortiment.<\/p>\n\n\n\n

\u00ab 2025 a \u00e9t\u00e9 une ann\u00e9e difficile pour le secteur alimentaire dans notre pays \u00bb, \u00e9crit l’entreprise dans son rapport annuel. Les marques de caf\u00e9 haut de gamme telles que Nespresso ont \u00e9galement \u00e9t\u00e9 sous pression, les consommateurs optant plus souvent pour des marques de distributeur moins ch\u00e8res en raison de la hausse des prix des mati\u00e8res premi\u00e8res. En revanche, la marque d’aliments pour animaux Purina et les aliments pour b\u00e9b\u00e9s NAN ont gagn\u00e9 des parts de march\u00e9. <\/p>\n","protected":false},"excerpt":{"rendered":"

Le g\u00e9ant suisse de l’alimentation Nestl\u00e9 enregistre une forte baisse de ses b\u00e9n\u00e9fices en Belgique, malgr\u00e9 une hausse de son chiffre d’affaires. C’est surtout le d\u00e9clin de la popularit\u00e9 des substituts de viande qui p\u00e8se sur les r\u00e9sultats.<\/p>\n","protected":false},"author":5,"featured_media":145445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[319],"topic":[386,266],"region":[226],"class_list":{"0":"post-145444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-nestle","11":"topic-fmcg","12":"topic-resultats-financiers","13":"region-belgique"},"acf":[],"yoast_head":"\nLes substituts de viande font chuter de moiti\u00e9 les b\u00e9n\u00e9fices de Nestl\u00e9 Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nestl\u00e9 a vu ses b\u00e9n\u00e9fices chuter fortement en Belgique, malgr\u00e9 une hausse de son chiffre d'affaires. 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