{"id":145494,"date":"2026-04-07T11:30:26","date_gmt":"2026-04-07T09:30:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145494"},"modified":"2026-04-07T11:30:31","modified_gmt":"2026-04-07T09:30:31","slug":"en-images-rewe-ouvre-des-magasins-de-proximite-sans-personnel-dans-les-zones-rurales","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/en-images-rewe-ouvre-des-magasins-de-proximite-sans-personnel-dans-les-zones-rurales\/","title":{"rendered":"[En Images] Rewe ouvre des magasins de proximit\u00e9 sans personnel dans les zones rurales"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145492\" data-id=\"145492\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Amalys-nahkaufbox-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Amalys-nahkaufbox-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Amalys-nahkaufbox-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Amalys-nahkaufbox-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Amalys-nahkaufbox-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Amalys-nahkaufbox-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Amalys-nahkaufbox-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145489\" data-id=\"145489\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Eingang-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Eingang-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Eingang-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Eingang-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Eingang-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Eingang-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Eingang-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145485\" data-id=\"145485\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/EIngangsbereich-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/EIngangsbereich-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/EIngangsbereich-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/EIngangsbereich-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/EIngangsbereich-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/EIngangsbereich-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/EIngangsbereich-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145488\" data-id=\"145488\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Kassenbereich-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Kassenbereich-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Kassenbereich-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Kassenbereich-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Kassenbereich-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Kassenbereich-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Kassenbereich-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145487\" data-id=\"145487\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Getranke-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Getranke-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Getranke-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Getranke-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Getranke-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Getranke-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Getranke-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145486\" data-id=\"145486\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Innenansicht-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Innenansicht-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Innenansicht-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Innenansicht-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Innenansicht-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Innenansicht-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Innenansicht-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145491\" data-id=\"145491\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Scan-Vorgang-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Scan-Vorgang-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Scan-Vorgang-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Scan-Vorgang-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Scan-Vorgang-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Scan-Vorgang-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Scan-Vorgang-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145490\" data-id=\"145490\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Bezahlvorgang-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Bezahlvorgang-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Bezahlvorgang-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Bezahlvorgang-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Bezahlvorgang-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Bezahlvorgang-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Bezahlvorgang-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Le groupe allemand de supermarch\u00e9s <strong>REWE<\/strong> a ouvert<strong> <\/strong>dans le village de Golmbach (Basse-Saxe) une sup\u00e9rette enti\u00e8rement automatis\u00e9e, accessible 24 heures sur 24. Avec ce concept, le distributeur souhaite r\u00e9pondre \u00e0 un probl\u00e8me structurel : la disparition des supermarch\u00e9s traditionnels dans les zones rurales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Courses 24 h\/24, 7 j\/7<\/h2>\n\n\n\n<p>L&rsquo;\u00ab Amalys nahkauf Box \u00bb dessert environ 900 habitants et fonctionne sans personnel. Les clients passent leurs achats \u00e0 une caisse en libre-service et paient exclusivement par carte de paiement ou de cr\u00e9dit. Sur une surface de vente de seulement 39 m\u00e8tres carr\u00e9s, le magasin propose quelque 800 produits, allant des denr\u00e9es alimentaires fra\u00eeches aux articles d&rsquo;usage quotidien.<\/p>\n\n\n\n<p>Le concept met clairement l&rsquo;accent sur les marques de distributeur, les produits biologiques et les produits locaux. L&rsquo;alcool est d\u00e9lib\u00e9r\u00e9ment absent de l&rsquo;assortiment, ce qui positionne le concept comme un commerce de proximit\u00e9 fonctionnel plut\u00f4t que comme un supermarch\u00e9 \u00e0 part enti\u00e8re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une r\u00e9ponse \u00e0 la sous-desserte<\/h2>\n\n\n\n<p>Avec la nahkauf Box, REWE teste un mod\u00e8le \u00e9volutif destin\u00e9 aux r\u00e9gions peu peupl\u00e9es o\u00f9 les magasins traditionnels ne sont plus rentables \u00e9conomiquement. Selon le groupe, environ 8 000 zones en Allemagne souffrent d\u2019un manque de magasins d\u2019alimentation \u00e0 proximit\u00e9, ce qui oblige souvent les habitants \u00e0 parcourir de longues distances.<\/p>\n\n\n\n<p>Comme il n&rsquo;y a pas de personnel, que le magasin est compact et que l&rsquo;assortiment est limit\u00e9 mais cibl\u00e9, REWE esp\u00e8re pouvoir maintenir les co\u00fbts d&rsquo;exploitation suffisamment bas pour rester rentable m\u00eame avec un faible volume de clients. Malgr\u00e9 la forte composante technologique, l&rsquo;engagement local reste toutefois un facteur de succ\u00e8s important. Le magasin de Golmbach a vu le jour sous l&rsquo;impulsion de l&rsquo;entrepreneuse Maria Altergott, qui exploite d\u00e9j\u00e0 deux supermarch\u00e9s REWE dans la r\u00e9gion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De l&rsquo;exp\u00e9rimentation au r\u00e9seau<\/h2>\n\n\n\n<p>Andreas Persigehl, responsable r\u00e9gional Nord chez REWE, qualifie cette ouverture de \u00ab jalon particulier \u00bb et voit surtout un potentiel dans les petites communes o\u00f9 les structures de distribution disparaissent. Pourtant, la nahkauf Box n\u2019est plus une exp\u00e9rience isol\u00e9e. Depuis la premi\u00e8re ouverture en 2022 en Bavi\u00e8re, REWE a d\u00e9ploy\u00e9 le concept dans plusieurs sites, notamment en Saxe, en Thuringe et en Saxe-Anhalt. Le magasin de Golmbach est le premier dans le nord de l\u2019Allemagne.<\/p>\n\n\n\n<p>Ce d\u00e9ploiement s&rsquo;inscrit dans une tendance plus large o\u00f9 les d\u00e9taillants exp\u00e9rimentent des magasins autonomes, des formats plus petits et des solutions de paiement num\u00e9riques. Alors que dans un contexte urbain, ces concepts sont souvent ax\u00e9s sur la commodit\u00e9 et la rapidit\u00e9, dans les zones rurales, l&rsquo;accent est mis sur l&rsquo;approvisionnement de base et l&rsquo;accessibilit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe allemand de supermarch\u00e9s REWE a ouvert dans le village de Golmbach (Basse-Saxe) un mini-magasin enti\u00e8rement automatis\u00e9, accessible 24 heures sur 24. Avec ce concept, le distributeur souhaite r\u00e9pondre \u00e0 un probl\u00e8me structurel : la disparition des supermarch\u00e9s traditionnels dans les zones rurales.<\/p>\n","protected":false},"author":5,"featured_media":145495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1445,950],"people":[],"extra":[43],"company":[827],"topic":[1262,462],"region":[470],"class_list":{"0":"post-145494","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-kassaloos","10":"tag-zelfscankassas","11":"extra-plus","12":"company-rewe","13":"topic-en-images","14":"topic-innovation","15":"region-allemagne"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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