{"id":145522,"date":"2026-04-07T16:02:24","date_gmt":"2026-04-07T14:02:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145522"},"modified":"2026-04-07T16:02:26","modified_gmt":"2026-04-07T14:02:26","slug":"essilorluxottica-et-meta-presentent-une-nouvelle-generation-de-lunettes-intelligentes-simple-gadget-ou-lavenir","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/essilorluxottica-et-meta-presentent-une-nouvelle-generation-de-lunettes-intelligentes-simple-gadget-ou-lavenir\/","title":{"rendered":"EssilorLuxottica et Meta pr\u00e9sentent la nouvelle g\u00e9n\u00e9ration de lunettes intelligentes : simple gadget ou l’avenir ?"},"content":{"rendered":"\n

Meta <\/strong>et EssilorLuxottica<\/strong> pr\u00e9sentent leur deuxi\u00e8me g\u00e9n\u00e9ration de \u00ab lunettes intelligentes \u00bb : dot\u00e9es d’intelligence artificielle, ces lunettes peuvent d\u00e9sormais \u00eatre command\u00e9es enti\u00e8rement sans les mains, et une gamme Oakley est \u00e9galement propos\u00e9e aux sportifs.\u00a0\u00ab Nous venons de passer la phase d\u2019adoption pr\u00e9coce \u00bb, explique Luca Strigiotti, directeur d\u2019EssilorLuxottica Wholesale Belgium & Luxembourg.\u00a0<\/p>\n\n\n\n

Troisi\u00e8me pilier strat\u00e9gique <\/h2>\n\n\n\n

Sept millions d\u2019unit\u00e9s : c\u2019est le nombre de \u00ab lunettes intelligentes \u00bb de Meta et Ray-Ban qui se sont vendues l\u2019ann\u00e9e derni\u00e8re. Le groupe ne souhaite pas d\u00e9voiler le nombre de lunettes qu\u2019EssilorLuxottica pr\u00e9voit de vendre cette ann\u00e9e, mais Luca Strigiotti pr\u00e9cise que les pr\u00e9visions de croissance sont exprim\u00e9es en interne non pas en pourcentages, mais en multiples. <\/p>\n\n\n\n

Pour le groupe italien, les \u00ab wearables \u00bb constituent un troisi\u00e8me pilier strat\u00e9gique, aux c\u00f4t\u00e9s des \u00e9quipements pour opticiens et des lentilles et lunettes traditionnelles. L’ann\u00e9e derni\u00e8re, Meta, propri\u00e9taire de Facebook, a en effet pris une participation de 3 milliards d’euros dans EssilorLuxottica. <\/p>\n\n\n\n

Avec assistant IA int\u00e9gr\u00e9 <\/h2>\n\n\n\n

Les lunettes intelligentes combinent diff\u00e9rentes fonctions en un seul appareil. Les utilisateurs peuvent \u00e9couter des podcasts, passer des appels ou envoyer des messages sans smartphone. Gr\u00e2ce \u00e0 la commande vocale, ils interagissent avec Meta AI, tandis qu\u2019un appareil photo de 12 m\u00e9gapixels capture des photos et des vid\u00e9os en 4K du point de vue de l\u2019utilisateur. Gr\u00e2ce \u00e0 l\u2019\u00ab assistant vocal \u00bb int\u00e9gr\u00e9, tout cela peut se faire en mode mains libres. <\/p>\n\n\n\n

Avec des verres correcteurs, des montures plus l\u00e9g\u00e8res et des options telles que des verres photochromiques, EssilorLuxottica vise d\u00e9sormais explicitement l\u2019usage quotidien. De nouvelles applications telles que la traduction en direct \u2013 m\u00eame si elle comporte un d\u00e9calage de huit secondes \u2013 et les r\u00e9sum\u00e9s automatiques de messages devraient encore \u00e9largir les fonctionnalit\u00e9s. <\/p>\n\n\n\n

Pour les applications sportives, le groupe lance les mod\u00e8les Oakley Meta. Ceux-ci s\u2019adressent aux utilisateurs ax\u00e9s sur la performance et s\u2019int\u00e8grent \u00e0 des plateformes telles que Garmin et Strava. Le cycliste Mark Cavendish en est d\u00e9j\u00e0 l\u2019ambassadeur. Les applications destin\u00e9es aux personnes en situation de handicap \u2013 telles que l\u2019assistance audio et la commande mains libres \u2013 gagnent \u00e9galement en importance. <\/p>\n\n\n\n

Les premi\u00e8res \u00ab v\u00e9ritables \u00bb lunettes de RA <\/h2>\n\n\n\n

Le PDG du groupe, Francesco Milleri, parle d\u2019un tournant : \u00ab Nous avons r\u00e9alis\u00e9 l\u2019impossible avec Meta : nous avons cr\u00e9\u00e9 de toutes pi\u00e8ces une toute nouvelle cat\u00e9gorie de lunettes IA. (…) Mais le plus dur reste \u00e0 faire. \u00bb\u00a0En effet, le premier trimestre de 2026 a d\u00e9j\u00e0 d\u00e9pass\u00e9 les attentes et, en Belgique, les ventes progressent \u00ab tout aussi rapidement \u00bb, mais Strigiotti souligne que le march\u00e9 vient tout juste de d\u00e9passer la phase des early adopters.\u00a0<\/p>\n\n\n\n

Aux \u00c9tats-Unis, Meta a entre-temps d\u00e9j\u00e0 pr\u00e9sent\u00e9 les Ray-Ban Meta Display, dont les verres affichent \u00e9galement des informations visuelles. Les r\u00e9ponses de l\u2019IA de Meta apparaissent sur l\u2019\u00e9cran int\u00e9gr\u00e9 aux verres, allant du zoom et de plus d\u2019informations sur ce que vous voyez jusqu\u2019aux messages et aux sous-titres en direct. Il s’agit d’une \u00e9tape importante vers la \u00ab r\u00e9alit\u00e9 augment\u00e9e \u00bb et vers le monde r\u00eav\u00e9 par Zuckerberg, dans lequel l’humain est assist\u00e9 virtuellement par l’IA dans tous les domaines \u2013 des connaissances surhumaines qui vous sont chuchot\u00e9es \u00e0 une vision aussi pr\u00e9cise que celle d’un robot. En Europe, cependant, cela n’est pour l’instant pas encore d’actualit\u00e9. <\/p>\n\n\n\n

Quand deviendra-t-elle plus qu\u2019un simple gadget ?<\/h2>\n\n\n\n

En attendant, les \u00ab lunettes intelligentes \u00bb restent avant tout un gadget, m\u00eame si elles rec\u00e8lent un immense potentiel. Outre les applications grand public, il existe par exemple des opportunit\u00e9s B2B \u00e9videntes. Dans le commerce de d\u00e9tail et la restauration, les lunettes intelligentes pourraient permettre aux employ\u00e9s d\u2019acc\u00e9der en mode mains libres \u00e0 des informations sur les produits ou aux flux de travail. M\u00eame le paiement via les lunettes serait en th\u00e9orie possible : si les lunettes peuvent scanner des codes QR, pourquoi pas des codes-barres ou des cartes de fid\u00e9lit\u00e9 ? <\/p>\n\n\n\n

Cela n\u00e9cessite toutefois une connexion \u00e0 des applications personnalis\u00e9es, \u00e0 des syst\u00e8mes logiciels propres et \u00e0 des bases de donn\u00e9es d’entreprise. Et c’est l\u00e0 que le b\u00e2t blesse pour l’instant : soit Meta AI parcourt Internet \u00e0 la recherche de donn\u00e9es librement accessibles, soit vous utilisez en fait simplement les lunettes comme un casque sans fil connect\u00e9 \u00e0 votre smartphone. Une v\u00e9ritable personnalisation n’est pas (encore) possible. M\u00eame si, selon Strigiotti, il est tout \u00e0 fait logique que cela arrive \u00e0 l’avenir. <\/p>\n\n\n\n

D’autres g\u00e9ants de la technologie sont quant \u00e0 eux \u00e0 l’aff\u00fbt : Apple <\/strong>et Google <\/strong>font \u00e9galement leur entr\u00e9e sur le march\u00e9, ce qui pourrait acc\u00e9l\u00e9rer consid\u00e9rablement le d\u00e9veloppement de l’ensemble de la cat\u00e9gorie.\u00a0Le lancement \u00e0 grande \u00e9chelle des lunettes intelligentes par les grandes entreprises technologiques pourrait faire entrer cette cat\u00e9gorie dans le courant dominant. Qui r\u00e9ussira \u00e0 ancrer les lunettes intelligentes dans la vie quotidienne ? Et qui sera le premier \u00e0 en faire un outil v\u00e9ritablement fonctionnel ?\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Meta et EssilorLuxottica pr\u00e9sentent leur deuxi\u00e8me g\u00e9n\u00e9ration de \u00ab lunettes intelligentes \u00bb : dot\u00e9es d’une intelligence artificielle, ces lunettes peuvent d\u00e9sormais \u00eatre command\u00e9es enti\u00e8rement sans les mains, et une gamme Oakley est \u00e9galement propos\u00e9e aux sportifs.\u00a0\u00ab Nous venons de passer la phase d\u2019\u201cadoption pr\u00e9coce\u201d \u00bb, explique Luca Strigiotti, directeur d\u2019EssilorLuxottica Wholesale Belgium & Luxembourg.\u00a0<\/p>\n","protected":false},"author":5,"featured_media":145523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[1467,2003],"people":[],"extra":[43],"company":[521,232],"topic":[275,462],"region":[226],"class_list":["post-145522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","tag-artificiele-intelligentie","tag-wearables","extra-plus","company-essilorluxottica","company-meta","topic-analyse","topic-innovation","region-belgique"],"acf":[],"yoast_head":"\nEssilorLuxottica et Meta pr\u00e9sentent la nouvelle g\u00e9n\u00e9ration de lunettes intelligentes : simple gadget ou l'avenir ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Meta et EssilorLuxottica pr\u00e9sentent leur 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