{"id":145529,"date":"2026-04-07T16:06:43","date_gmt":"2026-04-07T14:06:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145529"},"modified":"2026-04-07T16:06:45","modified_gmt":"2026-04-07T14:06:45","slug":"hema-et-jumbo-lancent-une-campagne-promotionnelle-commune","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-et-jumbo-lancent-une-campagne-promotionnelle-commune\/","title":{"rendered":"Hema et Jumbo lancent une campagne promotionnelle commune"},"content":{"rendered":"\n

Avec une premi\u00e8re campagne organis\u00e9e conjointement aux Pays-Bas, Hema<\/strong> et Jumbo<\/strong> montrent comment elles peuvent se renforcer mutuellement. Van Eerd Retail, propri\u00e9taire des deux cha\u00eenes, promet d’autres initiatives similaires \u00e0 court terme. <\/p>\n\n\n\n

Surprendre davantage les clients<\/h2>\n\n\n\n

Hema et Jumbo lancent cette semaine une promotion commune : \u00e0 partir du mercredi 8 avril, les clients recevront dans l’application de l’une des cha\u00eenes un bon d’achat num\u00e9rique de 5 euros qu’ils pourront utiliser dans l’autre cha\u00eene. Cette action permet ainsi aux acheteurs de d\u00e9couvrir l’assortiment des deux cha\u00eenes. Les clients existants verront le bon appara\u00eetre automatiquement : les clients Hema recevront dans l’application un avantage de 5 euros chez Jumbo et inversement. La campagne est diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision et sur les canaux num\u00e9riques, notamment les r\u00e9seaux sociaux.<\/p>\n\n\n\n

Il s’agit d’une premi\u00e8re \u00e9tape dans la mani\u00e8re dont Hema et Jumbo peuvent se renforcer mutuellement, indiquent les deux d\u00e9taillants dans un communiqu\u00e9 de presse. Le 11 f\u00e9vrier, l’acquisition de Hema par Van Eerd Retail, \u00e9galement propri\u00e9taire de Jumbo Supermarkten, a \u00e9t\u00e9 finalis\u00e9e avec succ\u00e8s<\/a>. D\u00e9sormais, ces deux marques, d\u00e9j\u00e0 fortes individuellement, explorent les possibilit\u00e9s de collaboration afin de surprendre plus souvent leurs clients avec des avantages et des services suppl\u00e9mentaires. D’autres promotions suivront \u00e0 court terme.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec une premi\u00e8re campagne organis\u00e9e conjointement aux Pays-Bas, Hema et Jumbo montrent comment elles peuvent se renforcer mutuellement. 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