{"id":145539,"date":"2026-04-08T09:18:31","date_gmt":"2026-04-08T07:18:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145539"},"modified":"2026-04-08T09:18:33","modified_gmt":"2026-04-08T07:18:33","slug":"la-formule-b2b-colruyt-professionals-simplante-en-flandre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-formule-b2b-colruyt-professionals-simplante-en-flandre\/","title":{"rendered":"L&rsquo;enseigne B2B Colruyt Professionals s&rsquo;implante en Flandre"},"content":{"rendered":"\n<p><strong>Colruyt Professionals<\/strong>, le concept de magasin avec lequel <strong>Colruyt<\/strong> <strong>Group<\/strong> s&rsquo;adresse exclusivement \u00e0 une client\u00e8le professionnelle, ouvre aujourd&rsquo;hui et la semaine prochaine ses deux premiers magasins en Flandre. Le distributeur estime que le march\u00e9 pourrait accueillir une dizaine de magasins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trois nouveaux points de vente<\/h2>\n\n\n\n<p>Depuis l&rsquo;ouverture d&rsquo;un premier concept test <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-teste-une-formule-de-magasin-pour-les-professionnels\/\">\u00e0 Schaerbeek en 2020<\/a>, Colruyt Professionals a d\u00e9j\u00e0 ouvert cinq magasins \u00e0 Bruxelles et en Wallonie. Les premiers magasins ouvrent d\u00e9sormais \u00e9galement en Flandre : c&rsquo;est le cas aujourd&rsquo;hui sur l&rsquo;Ottergemsesteenweg Zuid \u00e0 Gand, \u00e0 proximit\u00e9 du grossiste en restauration <strong>Sligro<\/strong>. Le 15 avril suivra un magasin sur l\u2019ancien site <strong>Makro<\/strong> \u00e0 Machelen. Dans les ann\u00e9es \u00e0 venir, Colruyt Professionals vise un total d\u2019une dizaine de magasins r\u00e9partis dans tout le pays. En Wallonie \u00e9galement, un magasin suppl\u00e9mentaire ouvrira cette ann\u00e9e encore : \u00e0 Alleur, pr\u00e8s de Li\u00e8ge.<\/p>\n\n\n\n<p>\u00ab En tant que seul distributeur belge, nous estimons qu\u2019il est essentiel d\u2019\u00eatre pr\u00e9sents pour tous nos clients. La demande des clients professionnels en Flandre pour une offre de magasins distincts est forte \u00bb, explique Jo Willemyns, directeur du commerce alimentaire chez Colruyt Group. \u00ab Le succ\u00e8s de nos magasins \u00e0 Bruxelles et en Wallonie a confirm\u00e9 nos plans de croissance, et la forte pr\u00e9sence de magasins de nuit, de commerces de proximit\u00e9 et de l\u2019Horeca en Flandre a \u00e9galement jou\u00e9 un r\u00f4le important. \u00bb<\/p>\n\n\n\n<p>La croissance des magasins Colruyt Professionals est \u00e9galement un atout pour les clients particuliers. En effet, ce concept all\u00e8ge la charge des magasins Colruyt classiques, les achats en gros volumes \u00e9tant d\u00e9sormais orient\u00e9s vers les magasins B2B. Les commer\u00e7ants peuvent y faire leurs achats plus efficacement, gr\u00e2ce \u00e0 des chariots plus grands, des all\u00e9es plus larges et un assortiment compos\u00e9 principalement de grands conditionnements, de produits en vrac et de palettes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt Professionals, le concept de magasin gr\u00e2ce auquel le groupe Colruyt s&rsquo;adresse exclusivement \u00e0 une client\u00e8le professionnelle, ouvre aujourd&rsquo;hui et la semaine prochaine ses deux premiers magasins en Flandre. Le distributeur estime que le march\u00e9 pourrait accueillir une dizaine de magasins.<\/p>\n","protected":false},"author":3,"featured_media":145540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[201],"topic":[276],"region":[226],"class_list":{"0":"post-145539","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-colruyt","10":"topic-expansion","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;enseigne B2B Colruyt Professionals s&#039;implante en Flandre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt Professionals, le concept de magasin avec lequel Colruyt Group s&#039;adresse exclusivement \u00e0 une client\u00e8le professionnelle, ouvre aujourd&#039;hui et la semaine prochaine ses deux premiers magasins en Flandre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-formule-b2b-colruyt-professionals-simplante-en-flandre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;enseigne B2B Colruyt Professionals s&#039;implante en Flandre - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Colruyt Professionals, le concept de magasin avec lequel Colruyt Group s&#039;adresse exclusivement \u00e0 une client\u00e8le professionnelle, ouvre aujourd&#039;hui et la semaine prochaine ses deux premiers magasins en Flandre.\" 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