{"id":145601,"date":"2026-04-08T17:28:43","date_gmt":"2026-04-08T15:28:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145601"},"modified":"2026-04-08T17:28:44","modified_gmt":"2026-04-08T15:28:44","slug":"les-marques-propres-de-lidl-font-egalement-leur-apparition-dans-les-rayons-de-kaufland","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-marques-propres-de-lidl-font-egalement-leur-apparition-dans-les-rayons-de-kaufland\/","title":{"rendered":"Les marques maison de Lidl font \u00e9galement leur apparition dans les rayons de Kaufland"},"content":{"rendered":"\n<p>Les marques propres non alimentaires de <strong>Lidl <\/strong>seront bient\u00f4t \u00e9galement disponibles dans les rayons de sa filiale <strong>Kaufland<\/strong>. Le groupe <strong>Schwarz<\/strong> souhaite ainsi mieux structurer son assortiment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Une extension judicieuse \u00bb<\/h2>\n\n\n\n<p>Les produits de la marque de bricolage et de jardinage Parkside sont d\u00e9j\u00e0 disponibles depuis 2023 dans les deux cha\u00eenes de magasins du groupe Schwarz. D\u00e9sormais, les autres marques propres non alimentaires de Lidl, \u00e0 savoir Crivit, Silvercrest, Livarno, Esmara et Lupilu, feront \u00e9galement leur apparition de mani\u00e8re permanente dans l\u2019offre de Kaufland, la cha\u00eene d\u2019hypermarch\u00e9s active non seulement en Allemagne, mais aussi dans sept pays d\u2019Europe de l\u2019Est.<\/p>\n\n\n\n<p>Les marques Lidl ne viendront pas supplanter les produits non alimentaires de fabricants de marques connues dans les magasins, mais les compl\u00e9ter. Cette initiative constitue \u00ab <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/nonfood-lidl-marken-ziehen-bei-kaufland-ein-190363\">un \u00e9largissement judicieux de notre gamme de produits non alimentaires \u00bb<\/a>, d\u00e9clare Jochen Baab, directeur des achats chez Kaufland, au journal Lebensmittel Zeitung. \u00ab La prolif\u00e9ration des marques entra\u00eene une fragmentation du march\u00e9. Dans ce chaos, nous misons sur la visibilit\u00e9 et l\u2019orientation \u00bb, ajoute-t-il.<\/p>\n\n\n\n<p>Le fait que Lidl investisse actuellement d\u2019\u00e9normes budgets marketing pour faire conna\u00eetre ses marques non alimentaires dans toute l\u2019Europe est un facteur qui a pes\u00e9 dans cette d\u00e9cision. R\u00e9cemment, Silvercrest, la marque europ\u00e9enne de produits de cuisine et d\u2019entretien m\u00e9nager de Lidl, a lanc\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-lance-une-campagne-europeenne-avec-andre-agassi-pour-sa-marque-maison-silvercrest\/\">une grande campagne publicitaire<\/a> en collaboration avec Andre Agassi, huit fois vainqueur du Grand Chelem et cuisinier amateur passionn\u00e9. Son \u00e9pouse, Steffi Graf, est l\u2019\u00e9g\u00e9rie de la marque de sport Crivit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les marques propres non alimentaires de Lidl seront bient\u00f4t \u00e9galement disponibles chez sa filiale Kaufland. Le groupe Schwarz souhaite ainsi mieux structurer son assortiment. <\/p>\n","protected":false},"author":3,"featured_media":145602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[468,204,467],"topic":[1303],"region":[243],"class_list":{"0":"post-145601","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-kaufland","10":"company-lidl","11":"company-schwarz-gruppe","12":"topic-marques-de-distributeur","13":"region-europe"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les marques maison de Lidl font \u00e9galement leur apparition dans les rayons de Kaufland - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les marques propres non alimentaires de Lidl seront bient\u00f4t \u00e9galement disponibles dans les rayons de sa filiale Kaufland. 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