{"id":145656,"date":"2026-04-09T11:47:14","date_gmt":"2026-04-09T09:47:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145656"},"modified":"2026-04-09T11:47:15","modified_gmt":"2026-04-09T09:47:15","slug":"tesco-teste-un-nouvel-assistant-ia","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/tesco-teste-un-nouvel-assistant-ia\/","title":{"rendered":"Tesco teste un nouvel assistant IA"},"content":{"rendered":"\n<p>Environ 280 000 employ\u00e9s de la cha\u00eene de supermarch\u00e9s britannique <strong>Tesco <\/strong>vont b\u00e9n\u00e9ficier d&rsquo;un acc\u00e8s anticip\u00e9 \u00e0 un nouvel assistant IA qui aide les clients \u00e0 planifier leurs repas et \u00e0 composer leurs paniers de courses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une source d&rsquo;inspiration<\/h2>\n\n\n\n<p>Tesco pr\u00e9voit d&rsquo;ajouter un nouvel assistant IA \u00e0 son application. Au cours des prochaines semaines, environ 280 000 employ\u00e9s seront invit\u00e9s \u00e0 tester cet assistant dans la pratique. Ils auront l&rsquo;occasion de donner leur avis, qui jouera un r\u00f4le important dans le perfectionnement de l&rsquo;outil, avant son lancement d\u00e9finitif pour tous les clients plus tard dans l&rsquo;ann\u00e9e.<\/p>\n\n\n\n<p>Dans un premier temps, l&rsquo;assistant IA aidera les clients \u00e0 planifier leurs repas en leur proposant des id\u00e9es de recettes personnalis\u00e9es, tout en tenant compte de leurs diff\u00e9rentes pr\u00e9f\u00e9rences alimentaires. Une fois qu&rsquo;un client aura trouv\u00e9 une recette correspondant au type de repas qu&rsquo;il avait en t\u00eate, l&rsquo;assistant IA pourra l&rsquo;aider \u00e0 composer son panier d&rsquo;achats directement dans l&rsquo;application.<\/p>\n\n\n\n<p>L&rsquo;assistant aidera \u00e9galement les clients \u00e0 utiliser les restes pr\u00e9sents dans leur r\u00e9frig\u00e9rateur ou leur garde-manger, ce qui leur permettra d&rsquo;\u00e9conomiser du temps et de l&rsquo;argent, de r\u00e9duire le gaspillage alimentaire et de rendre la planification des repas beaucoup moins stressante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personnaliser l&rsquo;exp\u00e9rience d&rsquo;achat<\/h2>\n\n\n\n<p>\u00ab \u00c0 long terme, cet assistant a le potentiel de transformer la fa\u00e7on dont les gens font leurs achats chez nous \u2013 en exploitant la puissance de l&rsquo;IA pour personnaliser l&rsquo;exp\u00e9rience d&rsquo;achat de nos clients de mani\u00e8re \u00e0 leur faire gagner du temps et de l&rsquo;argent \u00bb, explique Ken Murphy, PDG de Tesco.<\/p>\n\n\n\n<p>En coulisses, l\u2019IA soutient les activit\u00e9s de Tesco depuis des ann\u00e9es, notamment pour personnaliser les offres Clubcard et am\u00e9liorer les processus op\u00e9rationnels. Le distributeur a doubl\u00e9 la taille de son \u00e9quipe technologique au cours des cinq derni\u00e8res ann\u00e9es et a conclu un partenariat strat\u00e9gique de trois ans avec la start-up europ\u00e9enne d\u2019IA Mistral afin de d\u00e9velopper de nouvelles capacit\u00e9s d\u2019IA.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Environ 280 000 employ\u00e9s de la cha\u00eene de supermarch\u00e9s britannique Tesco auront un acc\u00e8s anticip\u00e9 \u00e0 un nouvel assistant IA qui aide les clients \u00e0 planifier leurs repas et \u00e0 composer leurs paniers de courses. <\/p>\n","protected":false},"author":10,"featured_media":145657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1467,1531],"people":[],"extra":[],"company":[202],"topic":[631,462],"region":[381],"class_list":{"0":"post-145656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-artificiele-intelligentie","10":"tag-intelligence-artificielle","11":"company-tesco","12":"topic-digitalisation","13":"topic-innovation","14":"region-royaume-uni"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tesco teste un nouvel assistant IA - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Environ 280 000 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