{"id":145662,"date":"2026-04-09T12:51:24","date_gmt":"2026-04-09T10:51:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145662"},"modified":"2026-04-09T12:51:25","modified_gmt":"2026-04-09T10:51:25","slug":"dr-martens-remanie-sa-direction","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/dr-martens-remanie-sa-direction\/","title":{"rendered":"Dr. Martens remanie sa direction"},"content":{"rendered":"\n

Le fabricant britannique de chaussures Dr. Martens Plc <\/strong>a nomm\u00e9 de nouveaux directeurs g\u00e9n\u00e9raux pour ses principaux march\u00e9s mondiaux. La marque souhaite simplifier son mod\u00e8le \u00e9conomique et mieux r\u00e9pondre aux besoins des consommateurs.<\/p>\n\n\n\n

De nouveaux dirigeants en Europe et en Asie<\/h2>\n\n\n\n

Dans le cadre de sa strat\u00e9gie \u00ab consumer first \u00bb, Dr. Martens souhaite simplifier sa structure. Des directions distinctes seront mises en place pour les principaux march\u00e9s. Parall\u00e8lement, l’entreprise renforce \u00e9galement ses fonctions globales dans les domaines du marketing, de la technologie et du support.<\/p>\n\n\n\n

Nick Duff devient directeur g\u00e9n\u00e9ral pour le Royaume-Uni, Nathalie Schneider assume le r\u00f4le de directrice g\u00e9n\u00e9rale pour la France, Kristin Staeren dirigera la r\u00e9gion DACH (Allemagne, Autriche et Suisse), et Giorgio Trevisan a \u00e9t\u00e9 nomm\u00e9 directeur g\u00e9n\u00e9ral pour l’Italie. Il s’agit de promotions internes. En Asie, l\u2019entreprise avait d\u00e9j\u00e0 nomm\u00e9 Yoichi Oikawa au poste de directeur g\u00e9n\u00e9ral pour le Japon. Il travaillait auparavant chez Champion et Adidas. Paul Zadoff reste pr\u00e9sident des Am\u00e9riques, responsable du march\u00e9 am\u00e9ricain.<\/p>\n\n\n\n

\u00ab Ces six march\u00e9s rev\u00eatent tous une grande importance pour notre entreprise ; ils repr\u00e9sentent plus de 80 % du chiffre d’affaires mondial, et gr\u00e2ce \u00e0 la nouvelle structure de march\u00e9, chaque march\u00e9 sera dirig\u00e9 par un responsable et une \u00e9quipe d\u00e9vou\u00e9s \u00bb, a d\u00e9clar\u00e9 l’entreprise. <\/p>\n","protected":false},"excerpt":{"rendered":"

Le fabricant britannique de chaussures Dr. Martens Plc a nomm\u00e9 de nouveaux directeurs g\u00e9n\u00e9raux pour ses principaux march\u00e9s mondiaux. La marque souhaite simplifier son mod\u00e8le \u00e9conomique et mieux r\u00e9pondre aux besoins des consommateurs.<\/p>\n","protected":false},"author":10,"featured_media":145663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1834],"topic":[609],"region":[],"class_list":{"0":"post-145662","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-dr-martens","11":"topic-changement-de-direction"},"acf":[],"yoast_head":"\nDr. Martens remanie sa direction - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le fabricant britannique de chaussures Dr. Martens Plc a nomm\u00e9 de nouveaux directeurs g\u00e9n\u00e9raux pour ses principaux 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