{"id":145698,"date":"2026-04-09T16:56:48","date_gmt":"2026-04-09T14:56:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145698"},"modified":"2026-04-09T16:56:49","modified_gmt":"2026-04-09T14:56:49","slug":"le-groupe-colruyt-continue-de-croire-en-cru","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-groupe-colruyt-continue-de-croire-en-cru\/","title":{"rendered":"\u00ab Colruyt Group continue de croire en Cru \u00bb"},"content":{"rendered":"\n

Colruyt Group<\/strong> continue de soutenir son concept de march\u00e9 de produits frais Cru<\/strong> en vue d’une croissance future. C’est ce que souligne le distributeur dans une r\u00e9action aux informations faisant \u00e9tat de pertes persistantes et d’une augmentation de capital au sein de la cha\u00eene.<\/p>\n\n\n\n

\u00ab De nouveaux investissements sont n\u00e9cessaires \u00bb<\/h2>\n\n\n\n

Colruyt Group a r\u00e9cemment inject\u00e9 14 millions d\u2019euros suppl\u00e9mentaires dans sa cha\u00eene de magasins de produits frais Cru, toujours d\u00e9ficitaire, comme cela a \u00e9t\u00e9 annonc\u00e9 jeudi matin<\/a>. Le distributeur souligne toutefois que la cha\u00eene est sur la bonne voie et qu\u2019il entend continuer \u00e0 soutenir le concept.<\/p>\n\n\n\n

\u00ab Il est vrai que Colruyt Group a proc\u00e9d\u00e9 \u00e0 une augmentation de capital pour certaines de nos enseignes. Ces mesures s\u2019inscrivent dans les strat\u00e9gies de croissance des enseignes au sein de leurs propres secteurs d\u2019activit\u00e9. Pour chacune de ces marques, Colruyt Group souligne sa confiance et sa conviction qu\u2019il existe un fort potentiel pour l\u2019avenir. Pour concr\u00e9tiser ce potentiel, des investissements suppl\u00e9mentaires sont n\u00e9cessaires \u00bb, a d\u00e9clar\u00e9 la porte-parole Eva Biltereyst \u00e0 RetailDetail.<\/p>\n\n\n\n

\u00ab L\u2019injection de capitaux dans Cru s\u2019inscrit dans le cadre des efforts visant \u00e0 soutenir davantage l\u2019enseigne dans son objectif de poursuite de la croissance et, gr\u00e2ce \u00e0 cette croissance, d\u2019augmentation de la rentabilit\u00e9. Nous y travaillons sans rel\u00e2che : ces derni\u00e8res ann\u00e9es, l\u2019enseigne a connu une \u00e9volution positive et une augmentation consid\u00e9rable de son chiffre d\u2019affaires, et a pu accro\u00eetre encore sa productivit\u00e9. Colruyt Group reste convaincu de la valeur ajout\u00e9e de Cru en tant que marque du groupe. En effet, avec Cru, nous touchons non seulement un groupe cible sp\u00e9cifique que nous parvenons moins bien \u00e0 atteindre avec nos autres enseignes, mais nous r\u00e9pondons \u00e9galement \u00e0 des tendances en plein essor telles que \u00ab Moins mais mieux \u00bb et \u00e0 la demande croissante de produits purs et savoureux. \u00bb<\/p>\n\n\n\n

Un r\u00f4le cl\u00e9 pour Solucious<\/h2>\n\n\n\n

L’augmentation de capital chez le grossiste en restauration Solucious s’inscrit \u00e9galement dans une dynamique de croissance, explique le d\u00e9taillant. Il s’agit de l’un des acteurs les plus dynamiques et les plus influents du march\u00e9 de la restauration, gr\u00e2ce \u00e0 une combinaison unique de facilit\u00e9 d’utilisation, de fiabilit\u00e9 des livraisons et de faibles co\u00fbts. L’activit\u00e9 a connu une forte croissance ces derni\u00e8res ann\u00e9es, gr\u00e2ce \u00e0 une expansion organique et \u00e0 des acquisitions (Culinoa en 2021, Valfrais et D\u00e9lidis en 2024), et forme aujourd’hui un ensemble solide.\u202f<\/p>\n\n\n\n

\u00ab L’augmentation de capital doit permettre \u00e0 Solucious de se d\u00e9velopper et de rester comp\u00e9titif sur un march\u00e9 en \u00e9volution tr\u00e8s rapide. Colruyt Group croit fermement en la strat\u00e9gie de croissance dans le secteur professionnel, et Solucious y joue un r\u00f4le cl\u00e9 : nous avons une grande confiance dans cette entreprise \u00bb, pr\u00e9cise-t-on.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Colruyt Group continue de soutenir son concept de march\u00e9 de produits frais \u00ab Cru \u00bb en vue d’une croissance future. C’est ce que souligne le distributeur dans une r\u00e9action aux informations faisant \u00e9tat de pertes persistantes et d’une augmentation de capital au sein de la cha\u00eene.<\/p>\n","protected":false},"author":3,"featured_media":145699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[141,868],"topic":[266],"region":[226],"class_list":{"0":"post-145698","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-colruyt-group","10":"company-cru","11":"topic-resultats-financiers","12":"region-belgique"},"acf":[],"yoast_head":"\n\u00ab Colruyt Group continue de croire en Cru \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt Group continue de soutenir son concept de march\u00e9 de produits frais Cru en vue d'une croissance future. 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