{"id":14581,"date":"2016-08-23T13:22:38","date_gmt":"2016-08-23T13:22:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/samsung-se-lance-dans-la-vente-de-smartphones-reconditionnes\/"},"modified":"2016-08-23T13:22:38","modified_gmt":"2016-08-23T13:22:38","slug":"samsung-se-lance-dans-la-vente-de-smartphones-reconditionnes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/samsung-se-lance-dans-la-vente-de-smartphones-reconditionnes\/","title":{"rendered":"Samsung se lance dans la vente de smartphones reconditionn\u00e9s"},"content":{"rendered":"

En 2017 Samsung projette de vendre des versions reconditionn\u00e9es de ses smartphones. Le groupe remettra \u00e0 neuf des appareils r\u00e9cup\u00e9r\u00e9s aupr\u00e8s de clients ayant souscrit \u00e0 un programme leur permettant de b\u00e9n\u00e9ficier chaque ann\u00e9e des derniers mod\u00e8les.<\/p>\n

<\/p>\n

March\u00e9s \u00e9mergents<\/h2>\n

La vente de ces appareils remis \u00e0 neuf peut \u00eatre int\u00e9ressante sur les march\u00e9s \u00e9mergents<\/a>, comme l\u2019Inde, o\u00f9 les prix des smartphones sont nettement moins \u00e9lev\u00e9s. Les smartphones haut de gamme reconditionn\u00e9s pourront y \u00eatre propos\u00e9s \u00e0 un tarif d\u2019occasion.<\/p>\n

\nCe programme peut \u00e9galement s\u2019av\u00e9rer efficace face \u00e0 certains concurrents chinois, qui commercialisent des appareils \u00e0 bas prix et grignotent ainsi des parts de march\u00e9 \u00e0 Samsung. Selon Deloitte, cette ann\u00e9e il se vendra pour 17 milliards de dollars (15 milliards d\u2019euros) d\u2019appareils de seconde main dans le monde.<\/p>\n

\nN\u00e9anmoins Samsung devra veiller \u00e0 ne\u00a0 pas cannibaliser ses propres ventes : certains consommateurs pourraient pr\u00e9f\u00e9rer acheter un appareil d\u2019occasion, plut\u00f4t qu\u2019un nouveau mod\u00e8le plus on\u00e9reux ou un appareil milieu de gamme meilleur march\u00e9.<\/p>\n

\nAvec ce nouveau projet Samsung suit les traces de son \u00e9ternel rival Apple<\/strong>, qui vend des appareils de seconde main depuis longtemps et tente ainsi de s\u2019implanter dans les march\u00e9s \u00e9mergents.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

En 2017 Samsung projette de vendre des versions reconditionn\u00e9es de ses smartphones. Le groupe remettra \u00e0 neuf des appareils r\u00e9cup\u00e9r\u00e9s aupr\u00e8s de clients ayant souscrit \u00e0 un programme leur permettant de b\u00e9n\u00e9ficier chaque ann\u00e9e des derniers mod\u00e8les. March\u00e9s \u00e9mergents La vente de ces appareils remis \u00e0 neuf peut \u00eatre int\u00e9ressante sur les march\u00e9s \u00e9mergents, comme […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\nSamsung se lance dans la vente de smartphones reconditionn\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En 2017 Samsung compte se lancer dans la vente de smartphones reconditionn\u00e9s et esp\u00e8re ainsi s'implanter dans les march\u00e9s \u00e9mergents.\" \/>\n<meta name=\"robots\" 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