{"id":145835,"date":"2026-04-13T12:12:58","date_gmt":"2026-04-13T10:12:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145835"},"modified":"2026-04-13T12:13:06","modified_gmt":"2026-04-13T10:13:06","slug":"leen-bakker-et-kwantum-sengagent-a-maintenir-leurs-magasins-ouverts","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/leen-bakker-et-kwantum-sengagent-a-maintenir-leurs-magasins-ouverts\/","title":{"rendered":"Leen Bakker et Kwantum s’engagent \u00e0 maintenir leurs magasins ouverts"},"content":{"rendered":"\n

L’avenir de Leen Bakker<\/strong> et Kwantum <\/strong>semble assur\u00e9 pour l’instant. La soci\u00e9t\u00e9 m\u00e8re Homefashion Group<\/strong> rassure ses clients et ses employ\u00e9s (n\u00e9erlandais) : aucune nouvelle fermeture de magasin n’est pr\u00e9vue \u00e0 court terme.<\/p>\n\n\n\n

De la fusion au fiasco<\/h2>\n\n\n\n

\u00ab L’avenir de Kwantum et de Leen Bakker s’annonce certainement prometteur \u00bb, rassure la PDG Linda Keijzer dans une interview accord\u00e9e au journal De Telegraaf. En d\u00e9cembre, la filiale belge de Leen Bakker a fait faillite<\/a>, tandis qu\u2019aux Pays-Bas, quelque 35 magasins ont ferm\u00e9 leurs portes. La soci\u00e9t\u00e9 m\u00e8re Homefashion Group a ainsi enregistr\u00e9 une perte de pas moins de 31,8 millions d\u2019euros<\/a> pour l\u2019ann\u00e9e 2025, tandis que le chiffre d\u2019affaires s\u2019effondrait \u00e9galement.<\/p>\n\n\n\n

D\u00e9but avril, les cha\u00eenes de magasins en difficult\u00e9 sont officiellement pass\u00e9es entre les mains de la soci\u00e9t\u00e9 d’investissement Orlando Capital V<\/a>. C’est donc d\u00e9sormais au nouveau propri\u00e9taire \u2013 par la voix de sa directrice g\u00e9n\u00e9rale Keijzer \u2013 de remonter le moral des troupes. Le fonds d’investissement promet notamment d’investir dans l’assortiment, l’exp\u00e9rience en magasin et la logistique, ainsi que de s\u00e9parer \u00e0 nouveau Kwantum et Leen Bakker.<\/p>\n\n\n\n

Les probl\u00e8mes ont en effet commenc\u00e9 en 2020, lorsque le propri\u00e9taire Gilde Equity Management a d\u00e9cid\u00e9 de fusionner Leen Bakker et Kwantum. La promesse d’\u00e9conomies d’\u00e9chelle et d’efficacit\u00e9 s’est av\u00e9r\u00e9e vaine : l’int\u00e9gration des deux enseignes a \u00e9chou\u00e9, les investissements dans les magasins n’ont pas \u00e9t\u00e9 r\u00e9alis\u00e9s et les pertes se sont accumul\u00e9es. En 2024, l’entreprise a d\u00fb passer en perte 40 millions d’euros de goodwill et 14 millions d’euros suppl\u00e9mentaires pour un syst\u00e8me informatique inutilisable.<\/p>\n\n\n\n

\u00ab Une base solide \u00bb<\/h2>\n\n\n\n

Pour l’instant, la faillite semble avoir \u00e9t\u00e9 \u00e9vit\u00e9e. Keijzer : \u00ab Nous disposons d’une base solide. Il s’agit maintenant de la renforcer \u00e9tape par \u00e9tape<\/a>. \u00bb Les co\u00fbts \u00e9taient \u00ab beaucoup trop \u00e9lev\u00e9s \u00bb, mais le PDG a \u00e9galement constat\u00e9 que \u00ab nous r\u00e9alisions encore un chiffre d’affaires vraiment \u00e9norme \u00bb.<\/p>\n\n\n\n

Le groupe souhaite d\u00e9sormais rafra\u00eechir et moderniser ses magasins : les salles de style traditionnelles dispara\u00eetront des succursales Leen Bakker. \u00ab Les consommateurs n\u2019ach\u00e8tent plus tout leur int\u00e9rieur en une seule fois. Nous rendons les magasins plus fonctionnels, en regroupant les cat\u00e9gories de produits. Ainsi, les clients peuvent trouver plus rapidement ce qu\u2019ils cherchent. \u00bb Chez Kwantum, l\u2019accent est mis sur les services, tels que le conseil \u00e0 domicile et les services de montage.<\/p>\n\n\n\n

Il est d\u2019ores et d\u00e9j\u00e0 clair que les enseignes doivent fonctionner ind\u00e9pendamment l\u2019une de l\u2019autre. \u00ab Kwantum est le sp\u00e9cialiste par excellence des habillages de fen\u00eatres et des rev\u00eatements de sol, tandis que Leen Bakker incarne les tendances d\u00e9co abordables. En les laissant \u00e0 nouveau fonctionner s\u00e9par\u00e9ment, nous pouvons mieux r\u00e9pondre aux besoins sp\u00e9cifiques de nos clients \u00bb, explique Keijzer. L\u2019avenir nous dira si cette nouvelle strat\u00e9gie suffira \u00e0 rendre les cha\u00eenes structurellement rentables. <\/p>\n","protected":false},"excerpt":{"rendered":"

L’avenir de Leen Bakker et Kwantum semble assur\u00e9 pour l’instant. La soci\u00e9t\u00e9 m\u00e8re Homefashion Group rassure ses clients et ses employ\u00e9s (n\u00e9erlandais) : aucune nouvelle fermeture de magasin n’est pr\u00e9vue \u00e0 court terme.<\/p>\n","protected":false},"author":5,"featured_media":145836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[43],"company":[1138,1140,1139],"topic":[282,332],"region":[524],"class_list":["post-145835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","extra-plus","company-homefashion-group","company-kwantum","company-leen-bakker","topic-acquisition","topic-restructuration","region-pays-bas"],"acf":[],"yoast_head":"\nLeen Bakker et Kwantum s'engagent \u00e0 maintenir leurs magasins ouverts - RetailDetail 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