{"id":145954,"date":"2026-04-14T15:43:11","date_gmt":"2026-04-14T13:43:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145954"},"modified":"2026-04-14T15:43:22","modified_gmt":"2026-04-14T13:43:22","slug":"primark-met-a-jour-sa-norme-circulaire-afin-dencourager-une-conception-plus-durable","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-met-a-jour-sa-norme-circulaire-afin-dencourager-une-conception-plus-durable\/","title":{"rendered":"Primark met \u00e0 jour sa norme circulaire afin d&rsquo;encourager une conception plus durable"},"content":{"rendered":"\n<p><strong>Primark <\/strong>lance la version 2.0 de sa norme \u00ab Circular Product Standard \u00bb : cette norme remani\u00e9e impose des exigences simplifi\u00e9es en mati\u00e8re d&rsquo;utilisation des mat\u00e9riaux, de dur\u00e9e de vie et de recyclabilit\u00e9, et vise \u00e0 acc\u00e9l\u00e9rer sa mise en \u0153uvre dans le cadre du d\u00e9veloppement de produits. En effet, son adoption reste pour l&rsquo;instant \u00e0 la tra\u00eene.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Am\u00e9liorer l&rsquo;adoption<\/h2>\n\n\n\n<p>Lanc\u00e9e en 2023 sur le mod\u00e8le de la Fondation Ellen MacArthur, cette norme sert de cadre op\u00e9rationnel aux \u00e9quipes de conception et aux fournisseurs. Primark structure la conception circulaire autour de trois piliers : la durabilit\u00e9 (dur\u00e9e de vie plus longue), les mat\u00e9riaux (mati\u00e8res premi\u00e8res recycl\u00e9es ou plus durables) et la recyclabilit\u00e9 (phase de fin de vie).<\/p>\n\n\n\n<p>Les directives s&rsquo;appliquent d\u00e9sormais \u00e0 neuf cat\u00e9gories, dont les tricots, les v\u00eatements de nuit, les chemisiers et les v\u00eatements de sport. Primark \u00e9largit ainsi son champ d&rsquo;action, mais la p\u00e9n\u00e9tration totale reste pour l&rsquo;instant limit\u00e9e. Au cours de l&rsquo;exercice 2024\/2025, seuls 5 % du volume vendu ont \u00e9t\u00e9 con\u00e7us selon les principes du \u00ab circular by design \u00bb. L&rsquo;adoption varie toutefois fortement selon les cat\u00e9gories de produits : le jersey atteint 20 %, le denim 8 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Priorit\u00e9 \u00e0 une mise en \u0153uvre \u00e9volutive<\/h2>\n\n\n\n<p>Primark mise r\u00e9solument sur la simplicit\u00e9 et la facilit\u00e9 d&rsquo;application. Les directives ont \u00e9t\u00e9 simplifi\u00e9es afin que les \u00e9quipes de conception et d\u2019achat puissent les int\u00e9grer facilement dans leurs processus quotidiens gr\u00e2ce \u00e0 des mesures cibl\u00e9es, telles que des combinaisons de mat\u00e9riaux moins complexes, des ceintures \u00e9lastiques plus \u00e9troites et la suppression des pi\u00e8ces m\u00e9talliques superflues. Le d\u00e9taillant souhaite ainsi rendre le design circulaire compatible avec son mod\u00e8le de volume, o\u00f9 la rapidit\u00e9 et la rentabilit\u00e9 sont au c\u0153ur des pr\u00e9occupations.<\/p>\n\n\n\n<p>Pour soutenir cette transition, la cha\u00eene de mode investit \u00e9galement dans la formation. En collaboration avec des partenaires tels que la Circular Textiles Foundation, l\u2019entreprise d\u00e9veloppe des programmes de formation cibl\u00e9s. Les nouveaux acheteurs re\u00e7oivent une formation standard en conception circulaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Progressive \u00bb place la barre plus haut<\/h2>\n\n\n\n<p>La nouveaut\u00e9 de la version 2.0 est le niveau \u00ab Progressive \u00bb, qui impose des exigences plus strictes aux produits les plus avant-gardistes. Primark mise davantage sur les fibres recycl\u00e9es \u00ab post-consommation \u00bb et s\u00e9lectionne des techniques mieux adapt\u00e9es aux processus de recyclage. Ce niveau suppl\u00e9mentaire sert de terrain d&rsquo;essai pour de nouvelles innovations et de tremplin vers une application plus large au sein de la gamme.<\/p>\n\n\n\n<p>Selon Nicholas Lambert, responsable de la circularit\u00e9 et des mat\u00e9riaux, l\u2019approche reste \u00e9volutive : \u00ab Avec cette nouvelle version de notre norme de produit circulaire, nous nous appuyons sur les enseignements tir\u00e9s ces trois derni\u00e8res ann\u00e9es. Des d\u00e9fis subsistent, et nous n\u2019avons pas encore de r\u00e9ponse \u00e0 tout. Mais nous voulons progresser, en collaboration avec nos partenaires, nos fournisseurs et nos \u00e9quipes. La mode circulaire doit \u00eatre accessible \u00e0 tous. \u00bb<\/p>\n\n\n\n<p>Cette mise \u00e0 jour s&rsquo;inscrit dans le cadre d&rsquo;une r\u00e9vision plus large de la strat\u00e9gie de d\u00e9veloppement durable. Primark se concentre ainsi sur les domaines o\u00f9 elle peut avoir le plus grand impact, sous la pression d&rsquo;une r\u00e9glementation plus stricte et d&rsquo;attentes changeantes de la part des consommateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primark lance la version 2.0 de sa norme \u00ab Circular Product Standard \u00bb : cette norme r\u00e9vis\u00e9e impose des exigences simplifi\u00e9es en mati\u00e8re d&rsquo;utilisation des mat\u00e9riaux, de dur\u00e9e de vie et de recyclabilit\u00e9, et vise \u00e0 acc\u00e9l\u00e9rer sa mise en \u0153uvre dans le cadre du d\u00e9veloppement de produits. En effet, son adoption reste pour l&rsquo;instant \u00e0 la tra\u00eene.<\/p>\n","protected":false},"author":5,"featured_media":145955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[814],"people":[],"extra":[43],"company":[230],"topic":[373],"region":[381],"class_list":{"0":"post-145954","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-circulair","10":"extra-plus","11":"company-primark","12":"topic-durabilite","13":"region-royaume-uni"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primark met \u00e0 jour sa norme circulaire afin d&#039;encourager une conception plus durable - RetailDetail 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