{"id":145962,"date":"2026-04-14T15:59:46","date_gmt":"2026-04-14T13:59:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145962"},"modified":"2026-04-14T15:59:48","modified_gmt":"2026-04-14T13:59:48","slug":"une-nouvelle-plateforme-chinoise-fait-son-apparition-rednote-lance-redshop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/une-nouvelle-plateforme-chinoise-fait-son-apparition-rednote-lance-redshop\/","title":{"rendered":"Une nouvelle plateforme chinoise fait son apparition : RedNote lance Redshop"},"content":{"rendered":"\n<p><strong>Xiaohongshu<\/strong>, mieux connu sous le nom de <strong>RedNote<\/strong>, pr\u00e9pare le lancement de <strong>Redshop<\/strong>, une plateforme de commerce \u00e9lectronique transfrontali\u00e8re. L&rsquo;accent est principalement mis sur les produits artisanaux, du moins pour l&rsquo;instant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopping en chat<\/h2>\n\n\n\n<p>Une nouvelle plateforme de commerce \u00e9lectronique chinoise fait un pas vers l&rsquo;Occident. Le service devrait d\u00e9marrer en juin avec un groupe restreint de vendeurs s\u00e9lectionn\u00e9s. Dans un premier temps, l&rsquo;accent sera mis sur des cat\u00e9gories de niche telles que les produits artisanaux et traditionnels faits main.<\/p>\n\n\n\n<p>Selon les m\u00e9dias chinois, le premier d\u00e9ploiement ciblera Hong Kong, Macao, les \u00c9tats-Unis, le Royaume-Uni, l&rsquo;Australie, le Canada, Singapour et la Malaisie. Une expansion progressive suivra, notamment au niveau de l&rsquo;offre.<\/p>\n\n\n\n<p>RedNote est une plateforme chinoise qui combine r\u00e9seaux sociaux et commerce \u00e9lectronique. Les utilisateurs peuvent y publier des photos et d&rsquo;autres contenus, ainsi que d\u00e9couvrir et acheter des produits. R\u00e9cemment, RedNote a ajout\u00e9 un onglet \u00ab Marketplace \u00bb \u00e0 l&rsquo;application, o\u00f9 se c\u00f4toient le shopping en direct et les publications de produits. Par ailleurs, la plateforme teste des fonctionnalit\u00e9s qui facilitent la vente de produits \u00e0 travers des posts et des chats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xiaohongshu, plus connu sous le nom de RedNote, pr\u00e9pare le lancement de Redshop, une plateforme de commerce \u00e9lectronique transfrontali\u00e8re. L&rsquo;accent est principalement mis sur les produits artisanaux, du moins pour l&rsquo;instant.<\/p>\n","protected":false},"author":10,"featured_media":145963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[2009],"topic":[198],"region":[277],"class_list":["post-145962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-rednote","topic-e-commerce","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une nouvelle plateforme chinoise fait son apparition : RedNote lance Redshop - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Xiaohongshu, mieux 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