{"id":145977,"date":"2026-04-14T16:58:45","date_gmt":"2026-04-14T14:58:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145977"},"modified":"2026-04-14T16:58:47","modified_gmt":"2026-04-14T14:58:47","slug":"morrisons-supprime-200-emplois-a-son-siege-social","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/morrisons-supprime-200-emplois-a-son-siege-social\/","title":{"rendered":"Morrisons supprime 200 emplois \u00e0 son si\u00e8ge social"},"content":{"rendered":"\n<p>La cha\u00eene de supermarch\u00e9s britannique <strong>Morrisons<\/strong> proc\u00e8de \u00e0 une restructuration de son organisation centrale. Au si\u00e8ge social de Bradford, environ 200 emplois sont menac\u00e9s, ce qui repr\u00e9sente un peu moins de 10 % des effectifs sur ce site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automatisation et IA<\/h2>\n\n\n\n<p>Le distributeur, qui emploie quelque 96 000 personnes au Royaume-Uni, a entre-temps lanc\u00e9 une proc\u00e9dure de consultation avec les salari\u00e9s concern\u00e9s. Cette mesure s&rsquo;inscrit dans le cadre d&rsquo;une r\u00e9orientation strat\u00e9gique plus large, dans laquelle Morrisons mise davantage sur l&rsquo;automatisation et l&rsquo;intelligence artificielle.<\/p>\n\n\n\n<p>Un porte-parole explique ces projets \u00e0 la BBC : \u00ab Alors que nous \u00e9voluons et nous adaptons, nous proposons <a href=\"https:\/\/www.bbc.com\/news\/articles\/cz677p23xljo\">d\u2019apporter des changements \u00e0 diff\u00e9rents niveaux<\/a> de notre organisation centrale. Cela s\u2019accompagnera de d\u00e9cisions difficiles mais n\u00e9cessaires qui auront des cons\u00e9quences pour nos coll\u00e8gues du si\u00e8ge social. \u00bb Morrisons s\u2019engage \u00e0 aider les employ\u00e9s concern\u00e9s \u00e0 trouver un autre poste au sein de l\u2019organisation, dans la mesure du possible.<\/p>\n\n\n\n<p>Cette intervention s&rsquo;inscrit dans le cadre d&rsquo;un programme de transformation lanc\u00e9 l&rsquo;ann\u00e9e derni\u00e8re par Morrisons afin d&rsquo;accro\u00eetre l&rsquo;efficacit\u00e9 des services centraux. L&rsquo;automatisation des processus manuels, dans laquelle l&rsquo;IA joue un r\u00f4le de plus en plus important, en constitue un \u00e9l\u00e9ment cl\u00e9. Le distributeur s&rsquo;attend \u00e0 ce que la technologie permette non seulement de r\u00e9aliser des \u00e9conomies, mais aussi d&rsquo;accro\u00eetre la capacit\u00e9 op\u00e9rationnelle sur un march\u00e9 concurrentiel o\u00f9 les marges sont sous pression.<\/p>\n\n\n\n<p>Dans le m\u00eame temps, Morrisons continue d&rsquo;investir dans la comp\u00e9titivit\u00e9 des prix. La cha\u00eene de supermarch\u00e9s a r\u00e9cemment enregistr\u00e9 une hausse de son chiffre d&rsquo;affaires, mais souligne que les consommateurs traversent une p\u00e9riode difficile. C&rsquo;est pourquoi l&rsquo;entreprise souhaite continuer \u00e0 miser sur des prix comp\u00e9titifs pour fid\u00e9liser sa client\u00e8le.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s britannique Morrisons proc\u00e8de \u00e0 une restructuration de son organisation centrale. Au si\u00e8ge social de Bradford, environ 200 emplois sont menac\u00e9s, ce qui repr\u00e9sente un peu moins de 10 % des effectifs sur ce site.<\/p>\n","protected":false},"author":5,"featured_media":145978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[378],"topic":[332],"region":[381],"class_list":{"0":"post-145977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-morrisons","10":"topic-restructuration","11":"region-royaume-uni"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Morrisons supprime 200 emplois \u00e0 son si\u00e8ge social - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de supermarch\u00e9s britannique Morrisons proc\u00e8de \u00e0 une restructuration de son organisation centrale. 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