{"id":1460,"date":"2012-03-19T16:17:47","date_gmt":"2012-03-19T16:17:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/deces-du-co-fondateur-de-la-maison-godiva\/"},"modified":"2012-03-19T16:17:47","modified_gmt":"2012-03-19T16:17:47","slug":"deces-du-co-fondateur-de-la-maison-godiva","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/deces-du-co-fondateur-de-la-maison-godiva\/","title":{"rendered":"D\u00e9c\u00e8s du co-fondateur de la maison Godiva"},"content":{"rendered":"<h2>D\u2019un petit atelier familial en 1926 \u2026<\/h2>\n<p>A l\u2019origine Godiva \u00e9tait un atelier familial fond\u00e9 en 1926 par Pierre Draps senior et qui livrait notamment chez Sarma. Apr\u00e8s la mort subite du p\u00e8re Draps, ses trois fils Joseph, Fran\u00e7ois et Pierre ont poursuivi son \u0153uvre.<\/p>\n<p>En 1958 Godiva \u2013 l\u2019atelier fut baptis\u00e9 ainsi en 1945 &#8211;\u00a0 compte d\u00e9j\u00e0 20 magasins en Belgique.\u00a0 Dans le cadre de l\u2019Exposition Universelle de 1958 le ma\u00eetre chocolatier\u00a0 fait d\u00e9couvrir son savoir-faire au monde entier et ouvre sa premi\u00e8re boutique parisienne. Par manque de successeurs, les fr\u00e8res d\u00e9cident de vendre la chocolaterie, d\u2019abord partiellement dans le courant des ann\u00e9es \u201960, et ensuite enti\u00e8rement en 1972 \u00e0 la multinationale agroalimentaire am\u00e9ricaine Campbell\u2019s. Ainsi la maison Godiva est pr\u00e9sente sur la sc\u00e8ne internationale et se permet m\u00eame une boutique \u00e0 la Fifth Avenue \u00e0 New York.<\/p>\n<p>\u00a0<\/p>\n<h2>\u2026 \u00e0 la sc\u00e8ne mondiale en 2011<\/h2>\n<p>Aujourd\u2019hui Godiva, qui f\u00eatait l\u2019ann\u00e9e derni\u00e8re son 85i\u00e8me anniversaire, est aux mains du holding turque Yildiz, qui a rachet\u00e9 la maison il y a 4 ans pour un montant de 592 millions d\u2019euros. Actuellement Godiva est<a target=\"_blank\" href=\"http:\/\/www.todayszaman.com\/newsDetail_getNewsById.action?load=detay&amp;newsId=266227&amp;link=266227\" rel=\"noopener\"> actif dans 70 pays<\/a> \u00e0 travers le monde, avec des centaines de points de vente en gestion propre et en franchise.<\/p>\n<p>Avant la reprise turque, Godiva r\u00e9alisait un chiffre d\u2019affaires de 380 millions d\u2019euros, fin 2011 ce chiffre atteignait les 494,5 millions d\u2019euros. \u00ab Nos revenus ont progress\u00e9 dans tous nos march\u00e9s, surtout en Chine et au Japon, qui sont actuellement nos principaux\u00a0 d\u00e9bouch\u00e9s. \u00bb indique Jim Goldman, CEO am\u00e9ricain de Godiva Inc.<\/p>\n<h2>\n<br \/>\u00ab Godiva est entre de bonnes mains \u00bb<\/h2>\n<p>Depuis une trentaine d\u2019ann\u00e9es Pierre Draps vivait en Suisse \u00e0 Ascona, lieu touristique mondain.<a target=\"_blank\" href=\"http:\/\/www.todayszaman.com\/news-270431-godivas-past-and-present-meet-in-switzerlands-ascona.html\" rel=\"noopener\"> Sa derni\u00e8re apparition publique\u00a0 date du d\u00e9but du mois de f\u00e9vrier,<\/a> o\u00f9 encore tr\u00e8s alerte il recevait une d\u00e9l\u00e9gation du holding turque Yildiz. \u00ab Il avait toujours ce regard p\u00e9tillant\u00a0 lorsqu\u2019il parlait de chocolat. \u00bb se souvient le pr\u00e9sident Murat \u00dclker. \u00ab Je vous appr\u00e9cie. Godiva est entre de bonnes mains \u00bb, lui aurait chuchot\u00e9\u00a0 Pierre Draps \u00e0 la fin de la visite.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduit par Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u2019un petit atelier familial en 1926 \u2026 A l\u2019origine Godiva \u00e9tait un atelier familial fond\u00e9 en 1926 par Pierre Draps senior et qui livrait notamment chez Sarma. Apr\u00e8s la mort subite du p\u00e8re Draps, ses trois fils Joseph, Fran\u00e7ois et Pierre ont poursuivi son \u0153uvre. En 1958 Godiva \u2013 l\u2019atelier fut baptis\u00e9 ainsi en 1945 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9c\u00e8s du co-fondateur de la maison Godiva - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/deces-du-co-fondateur-de-la-maison-godiva\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9c\u00e8s du co-fondateur de la maison Godiva - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"D\u2019un petit atelier familial en 1926 \u2026 A l\u2019origine Godiva \u00e9tait un atelier familial fond\u00e9 en 1926 par Pierre Draps senior et qui livrait notamment chez Sarma. 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