{"id":146060,"date":"2026-04-15T15:59:19","date_gmt":"2026-04-15T13:59:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146060"},"modified":"2026-04-15T15:59:19","modified_gmt":"2026-04-15T13:59:19","slug":"pourquoi-unilever-debourserait-plus-dun-milliard-pour-une-marque-de-complements-alimentaires","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pourquoi-unilever-debourserait-plus-dun-milliard-pour-une-marque-de-complements-alimentaires\/","title":{"rendered":"Pourquoi Unilever d\u00e9bourse plus d&rsquo;un milliard pour une marque de compl\u00e9ments alimentaires"},"content":{"rendered":"\n<p>\u00c0 peine <strong>Unilever<\/strong> s&rsquo;est-il s\u00e9par\u00e9 de ses principales marques alimentaires qu&rsquo;il investit d\u00e9j\u00e0 plus d&rsquo;un milliard dans une jeune marque qui commercialise des compl\u00e9ments alimentaires sains. Pourquoi ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consommation quotidienne<\/h2>\n\n\n\n<p>La derni\u00e8re acquisition d&rsquo;Unilever s&rsquo;appelle <strong>Gr\u00fcns<\/strong>, une marque de compl\u00e9ments alimentaires fond\u00e9e en 2023. Selon des sources bien inform\u00e9es, la multinationale aurait d\u00e9bours\u00e9 plus d&rsquo;un milliard de dollars pour cette jeune entreprise. Le produit ? Des bonbons g\u00e9lifi\u00e9s aux fruits \u00e0 l&rsquo;aspect attrayant, contenant 60 ingr\u00e9dients naturels et sans ar\u00f4mes artificiels. Des superaliments, mais tr\u00e8s accessibles et abordables.<\/p>\n\n\n\n<p>La marque a \u00e9t\u00e9 imagin\u00e9e par Chad Janis, un ancien investisseur en capital-investissement, qui souhaitait proposer sur le march\u00e9 une alternative plus attrayante aux compl\u00e9ments alimentaires sains, souvent peu app\u00e9tissants ou peu pratiques \u00e0 consommer, qui constituent aujourd\u2019hui l\u2019essentiel de l\u2019offre. Les bonbons ont rapidement connu un grand succ\u00e8s : selon la marque, 95 % des utilisateurs consomment Gr\u00fcns au moins 4 \u00e0 6 fois par semaine, et 80 % m\u00eame quotidiennement.<\/p>\n\n\n\n<p>La marque, qui a d\u00e9marr\u00e9 avec un mod\u00e8le \u00ab direct-to-consumer \u00bb, est d\u00e9sormais disponible dans les rayons de grandes cha\u00eenes telles que <strong>Target<\/strong> et <strong>Walmart<\/strong>. Gr\u00fcns est \u00e9galement tr\u00e8s pr\u00e9sente sur Facebook, Google, TikTok et via le marketing d&rsquo;influence. Et contrairement \u00e0 de nombreuses autres offres saines, la marque parvient \u00e0 s\u00e9duire un tr\u00e8s large public gr\u00e2ce \u00e0 ses bonbons accessibles. Unilever esp\u00e8re sans aucun doute continuer \u00e0 capitaliser sur ce succ\u00e8s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 peine Unilever a-t-il c\u00e9d\u00e9 ses principales marques alimentaires qu&rsquo;il investit d\u00e9j\u00e0 plus d&rsquo;un milliard dans une jeune marque qui commercialise des compl\u00e9ments alimentaires sains. Pourquoi ? <\/p>\n","protected":false},"author":3,"featured_media":146061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1853],"people":[],"extra":[43],"company":[260],"topic":[282],"region":[],"class_list":{"0":"post-146060","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-gezondheid","10":"extra-plus","11":"company-unilever","12":"topic-acquisition"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Unilever d\u00e9bourse plus d&#039;un milliard pour une marque de compl\u00e9ments alimentaires - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 peine Unilever s&#039;est-il s\u00e9par\u00e9 de ses principales marques alimentaires qu&#039;il investit d\u00e9j\u00e0 plus d&#039;un milliard dans une jeune marque qui commercialise des compl\u00e9ments alimentaires sains. 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