{"id":146154,"date":"2026-04-16T15:34:20","date_gmt":"2026-04-16T13:34:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146154"},"modified":"2026-04-16T15:34:21","modified_gmt":"2026-04-16T13:34:21","slug":"pepsico-regagne-des-clients-grace-a-des-chips-moins-cheres","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pepsico-regagne-des-clients-grace-a-des-chips-moins-cheres\/","title":{"rendered":"PepsiCo regagne des clients gr\u00e2ce \u00e0 des chips moins ch\u00e8res"},"content":{"rendered":"\n<p><strong>PepsiCo <\/strong>a d\u00e9pass\u00e9 les pr\u00e9visions au premier trimestre, gr\u00e2ce \u00e0 des baisses de prix efficaces, \u00e0 des acquisitions strat\u00e9giques et \u00e0 la reprise du secteur alimentaire en Am\u00e9rique du Nord.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reprise dans le rayon des chips<\/h2>\n\n\n\n<p>Avec un chiffre d&rsquo;affaires de 19,44 milliards de dollars (18 milliards d&rsquo;euros), PepsiCo a enregistr\u00e9 une croissance de 8,5 % au premier trimestre 2026. Le b\u00e9n\u00e9fice par action ajust\u00e9 s&rsquo;est \u00e9tabli \u00e0 1,61 dollar, bien au-dessus des 1,55 dollars attendus. L&rsquo;une des \u00e9volutions les plus marquantes a \u00e9t\u00e9 la reprise du secteur alimentaire nord-am\u00e9ricain, o\u00f9 PepsiCo a enregistr\u00e9 une croissance en volume de 2 % pour la premi\u00e8re fois en plus de deux ans.<\/p>\n\n\n\n<p>Ce succ\u00e8s est en grande partie d\u00fb aux baisses de prix de 5 \u00e0 15 % sur des marques populaires telles que Lay\u2019s, Doritos, Tostitos et Cheetos, mises en \u0153uvre en f\u00e9vrier. Les consommateurs ont r\u00e9agi positivement \u00e0 ces prix plus bas, ce qui a entra\u00een\u00e9 une augmentation des volumes de vente et une reprise de l\u2019espace de rayon chez les d\u00e9taillants.<\/p>\n\n\n\n<p>Le secteur des boissons a toutefois pris du retard, avec une baisse de volume de 2,5 % en Am\u00e9rique du Nord, principalement due \u00e0 la hausse des prix et \u00e0 un affaiblissement de la demande. \u00c0 l\u2019international, les activit\u00e9s sont rest\u00e9es r\u00e9silientes, malgr\u00e9 les incertitudes macro\u00e9conomiques, avec de solides performances en Asie-Pacifique et dans la zone EMEA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Produits \u00e0 valeur ajout\u00e9e<\/h2>\n\n\n\n<p>La croissance du chiffre d&rsquo;affaires a \u00e9galement \u00e9t\u00e9 soutenue par l&rsquo;acquisition de la boisson rafra\u00eechissante pr\u00e9biotique Poppi et la distribution de la boisson \u00e9nergisante Alani Nu. Par ailleurs, la cession de Rockstar a contribu\u00e9 aux performances financi\u00e8res. La soci\u00e9t\u00e9 continue de miser sur l&rsquo;innovation, avec des lancements r\u00e9cents tels que Pepsi Prebiotic, Starbucks Coffee &amp; Protein, Doritos Protein et SunChips Fiber, qui r\u00e9pondent \u00e0 la demande croissante de produits \u00e0 teneur \u00e9lev\u00e9e en prot\u00e9ines et en fibres.<\/p>\n\n\n\n<p>Pour 2026, PepsiCo maintient ses pr\u00e9visions annuelles : l&rsquo;entreprise table sur une croissance organique du chiffre d&rsquo;affaires de 2 \u00e0 4 % et sur un b\u00e9n\u00e9fice par action (BPA) ajust\u00e9 de 4 \u00e0 6 % \u00e0 taux de change constant. Le g\u00e9ant am\u00e9ricain des produits de grande consommation met toutefois imm\u00e9diatement en garde contre divers risques, notamment les tensions g\u00e9opolitiques et, par cons\u00e9quent, l&rsquo;inflation et la hausse des co\u00fbts des intrants, ainsi que les consommateurs soucieux de leur budget qui pourraient r\u00e9duire leurs d\u00e9penses en snacks et boissons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo a d\u00e9pass\u00e9 les pr\u00e9visions au premier trimestre, gr\u00e2ce \u00e0 des baisses de prix efficaces, \u00e0 des acquisitions strat\u00e9giques et \u00e0 la reprise du secteur alimentaire en Am\u00e9rique du Nord.<\/p>\n","protected":false},"author":5,"featured_media":146155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[235],"topic":[266],"region":[446],"class_list":{"0":"post-146154","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-pepsico","11":"topic-resultats-financiers","12":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PepsiCo regagne des clients gr\u00e2ce \u00e0 des chips moins ch\u00e8res - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"PepsiCo a d\u00e9pass\u00e9 les pr\u00e9visions au 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