{"id":146272,"date":"2026-04-17T16:11:35","date_gmt":"2026-04-17T14:11:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146272"},"modified":"2026-04-17T16:30:45","modified_gmt":"2026-04-17T14:30:45","slug":"filet-pur-tintin-a-zaventem","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-tintin-a-zaventem\/","title":{"rendered":"[Filet Pur] Tintin \u00e0 Zaventem"},"content":{"rendered":"\n<p>Un h\u00e9ros de bande dessin\u00e9e devient la vedette d\u2019une offensive de charme, les robots autonomes vont sauver notre fier leader du march\u00e9, et les <em>memes <\/em>sont l\u2019avenir sombre du supermarch\u00e9. Filet Pur explore les limites du bon go\u00fbt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objectif Lune<\/h2>\n\n\n\n<p>C\u2019est visiblement une op\u00e9ration de charme minutieusement pr\u00e9par\u00e9e et mise en \u0153uvre qui a permis \u00e0 ces sympathiques collaborateurs de <strong>Carrefour <\/strong>Belgique de s\u2019afficher avec enthousiasme sur les r\u00e9seaux sociaux cette semaine. Le tout avec une petite photo d\u2019un Alexandre Bompard rayonnant qui s\u2019est vu offrir la couverture encadr\u00e9e de l\u2019album \u00ab&nbsp;Objectif Lune&nbsp;\u00bb de Tintin \u2013 mais avec \u00ab&nbsp;Carrefour 2030&nbsp;\u00bb en guise de titre. Risqu\u00e9, avec les h\u00e9ritiers d\u2019Herg\u00e9 aux aguets.<\/p>\n\n\n\n<p>Apr\u00e8s l\u2019agitation de ces derniers mois, toute initiative apte \u00e0 remonter le moral des troupes \u00e9tait la bienvenue \u00e0 Zaventem. L\u2019homme qui qualifiait encore la Belgique de <em>quantit\u00e9 n\u00e9gligeable<\/em> pour son groupe en perte de vitesse en f\u00e9vrier dernier a finalement pris la peine de rendre une visite \u00e9clair \u00e0 une filiale quelque peu orpheline. Aurait-il r\u00e9alis\u00e9 qu\u2019il avait quelque chose \u00e0 se faire pardonner&nbsp;? Et s\u2019il restait quelques doutes sur une vente imminente&nbsp;: pas pour l\u2019instant, donc.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/alexandre-bompard-pdg-de-carrefour-apporte-son-soutien-a-la-belgique\/\">Il a m\u00eame adress\u00e9 \u00ab&nbsp;un grand bravo aux \u00e9quipes&nbsp;\u00bb<\/a>&nbsp;: un signe d\u2019encouragement qui peut compter. Geoffroy Gersdorff semble avoir encore du cr\u00e9dit \u00e0 Massy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gagnant-gagnant<\/h2>\n\n\n\n<p>Eh bien oui, le retailer n\u2019h\u00e9site pas \u00e0 soutenir les pays l\u00e9g\u00e8rement moins d\u00e9velopp\u00e9s dans leur longue route vers un niveau de civilisation plus \u00e9lev\u00e9. Bient\u00f4t, les habitants de la Guin\u00e9e et du Nigeria auront eux aussi le privil\u00e8ge particulier\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-simplante-desormais-egalement-en-guinee-et-au-nigeria\/\">de faire leurs courses hebdomadaires dans un supermarch\u00e9 ultramoderne<\/a>\u00a0sur le mod\u00e8le fran\u00e7ais. Quelle chance. Cette expansion africaine aux relents n\u00e9ocolonialistes s\u2019inscrit dans un plan plus vaste et assez astucieux dont le seul objectif est la domination du monde\u00a0: Carrefour veut le leadership plan\u00e9taire en termes d\u2019empreinte.<\/p>\n\n\n\n<p>Mais prudent, le groupe pr\u00e9f\u00e8re laisser le risque entrepreneurial \u00e0 des partenaires locaux. Comme sur leur march\u00e9 fran\u00e7ais d\u2019ailleurs, o\u00f9 de plus en plus de magasins sont confi\u00e9s en \u00ab&nbsp;<em>location-g\u00e9rance&nbsp;\u00bb<\/em> \u00e0 des ind\u00e9pendants qui ont \u00e0 peine leur mot \u00e0 dire m\u00eame dans leurs propres magasins. Ce n\u2019est en effet pas du franchisage&nbsp;:&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-cede-a-nouveau-des-dizaines-dhypermarches-et-de-supermarches-en-france\/\">Carrefour garde fermement le contr\u00f4le du bail et du fonds de commerce<\/a>, l\u2019exploitant peut juste s\u2019acquitter des charges et esp\u00e9rer qu\u2019il reste quelque chose \u00e0 la fin du mois. Ce qui d\u00e9montre une fois de plus ce que les d\u00e9taillants entendent par \u00ab&nbsp;gagnant-gagnant&nbsp;\u00bb&nbsp;: gagner deux fois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Totalement raison<\/h2>\n\n\n\n<p>Notre fier leader du march\u00e9 a re\u00e7u une bonne et une mauvaise nouvelle cette semaine. Commen\u00e7ons par la mauvaise\u00a0: <strong>Colruyt<\/strong> <strong>Group <\/strong>a d\u2019abord \u00e9t\u00e9 accus\u00e9 d\u2019optimisme irresponsable. Il n\u2019y a pas d\u2019obligation morale qui tienne, les analystes ne croient pas un iota de pr\u00e9visions annuelles beaucoup trop favorables en ces temps difficiles. Ce qui est s\u00fbr, c\u2019est que le retailer n\u2019atteindra pas ses objectifs. R\u00e9sultat\u00a0: l\u2019action doit dispara\u00eetre des portefeuilles. Ce qui ne semble pas les d\u00e9ranger plus que cela \u00e0 Halle\u00a0: ils rach\u00e8teront simplement plus d\u2019actions propres \u00e0 prix rouges.<\/p>\n\n\n\n<p>La bonne\u00a0: un autre rapport assez volumineux qui a atterri dans notre bo\u00eete aux lettres donne totalement raison \u00e0 Colruyt. Plus pr\u00e9cis\u00e9ment concernant l\u2019avenir du dernier kilom\u00e8tre\u00a0: une analyse approfondie montre que les drones et les robots autonomes sont moins chers, plus \u00e9cologiques et plus efficaces que les coursiers humains. Ce test du <strong>Collect&amp;Go<\/strong> \u00e0 Louvain \u00e9tait donc bien plus qu\u2019une simple op\u00e9ration de relations publiques\u00a0:\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-robots-et-les-drones-remplaceront-bientot-les-livreurs-de-repas\/\">les livraisons autonomes feront leur perc\u00e9e d\u00e9finitive apr\u00e8s 2030<\/a>. Reste \u00e0 savoir si ce sera \u00e0 temps pour sauver le champion des meilleurs prix de la d\u00e9b\u00e2cle annonc\u00e9e&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cacahu\u00e8tes<\/h2>\n\n\n\n<p>Sous les applaudissements nourris de retailers de toute l\u2019Europe, la Commission europ\u00e9enne a perquisitionn\u00e9 au moins deux si\u00e8ges de <strong>Ferrero<\/strong>, qui en plus de jouer un r\u00f4le ind\u00e9niable dans l\u2019augmentation de l\u2019ob\u00e9sit\u00e9 infantile avec ses friandises bien trop sucr\u00e9es fait \u00e9galement exploser les taux de pauvret\u00e9 avec ses p\u00e2te \u00e0 tartiner impayables dont le prix au d\u00e9tail exorbitant est maintenu artificiellement \u00e9lev\u00e9&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-commission-europeenne-prend-pour-cible-ferrero-le-fabricant-du-nutella\/\">par le biais de ces diaboliques restrictions territoriales<\/a>. Rien \u00e0 faire du march\u00e9 int\u00e9rieur, il faut diviser pour mieux r\u00e9gner.<\/p>\n\n\n\n<p>L\u2019entreprise affirme coop\u00e9rer pleinement \u00e0 l\u2019enqu\u00eate. Maintenant&nbsp;: qu\u2019est-ce que ces inspecteurs pensent r\u00e9ellement trouver&nbsp;? Ces pratiques sournoises ne sont-elles pas un secret de polichinelle&nbsp;? Et comme ils sont rus\u00e9s, ces Italiens d\u00e9tournent imm\u00e9diatement l\u2019attention de cette question g\u00eanante en lan\u00e7ant la premi\u00e8re nouvelle variante de <strong>Nutella<\/strong> depuis plus de soixante ans&nbsp;: le Nutella Peanut. Qui fait \u00e9videmment sensation sur les r\u00e9seaux antisociaux, dans un timing parfait apr\u00e8s l\u2019incroyable coup de pub extraorbital de la semaine derni\u00e8re. En plus, il est v\u00e9gan.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nutella-lance-sa-premiere-nouvelle-saveur-depuis-60-ans\/\">Pour l\u2019instant seulement aux \u00c9tats-Unis<\/a>. Mais vous pouvez bien s\u00fbr le commander sur&nbsp;<strong>Amazon<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTokisation<\/h2>\n\n\n\n<p>Mais bon, au moins cette saveur cahou\u00e8tes grill\u00e9es n&rsquo;est pas une variante farfelue ou choquante promue par des influenceurs atteints de TDAH comme elles sont de plus en plus nombreuses \u00e0 appara\u00eetre dans les rayons ces jours-ci, avec apparemment pour ambition principale de devenir virales, au moins pour quelques jours. Comme les nouilles cor\u00e9ennes ultrapiment\u00e9es, les chips au go\u00fbt de fruits ou de cr\u00eapes, ou encore ces sucettes \u00e0 l\u2019ar\u00f4me irr\u00e9sistible de boulettes su\u00e9doises aux airelles.&nbsp;<em>Authentique.<\/em><\/p>\n\n\n\n<p>\u00c0 pr\u00e9sent que l\u2019IA a le poisson d\u2019avril,&nbsp;<strong>Ikea <\/strong>et <strong>Chupa Chups<\/strong>&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ce-nest-pas-un-poisson-davril-ikea-et-chupa-chups-font-sensation-avec-une-sucette-en-forme-de-boulette-de-viande\/\">n\u2019allaient pas laisser passer une telle occasion<\/a>. Mettez-vous \u00e0 leur place&#8230; <strong>Lidl<\/strong> n\u2019est d\u2019ailleurs pas en reste, avec \u00e0 Berlin une f\u00eate aux couleurs de&nbsp;<a href=\"https:\/\/www.horizont.net\/marketing\/nachrichten\/apple-moment-am-doenerimbiss-lidl-so-lief-das-doener-croissant-event-mit-muca-kebap-233909\">ce D\u00f6ner-Croissant pitch\u00e9 il y a une bonne quinzaine de jours<\/a>. Comme le monde entier, l\u2019univers des FMCG se TikToquise \u00e0 un rythme effr\u00e9n\u00e9. \u00c0 ce rythme, les <em>memes <\/em>auront bient\u00f4t remplac\u00e9 nos bons vieux produits traditionnels dans les rayons de supermarch\u00e9s. Vous tr\u00e9pignez d\u2019impatience vous aussi&nbsp;? \u00c0 la semaine prochaine&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un h\u00e9ros de bande dessin\u00e9e devient la vedette d\u2019une offensive de charme, les robots autonomes vont sauver notre fier leader du march\u00e9, et les memes sont l\u2019avenir sombre du supermarch\u00e9. Filet Pur explore les limites du bon go\u00fbt.<\/p>\n","protected":false},"author":3,"featured_media":146271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[86,659],"extra":[43],"company":[87,141,391,211,204],"topic":[205,386],"region":[],"class_list":["post-146272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-alexandre-bompard","people-geoffroy-gersdorff","extra-plus","company-carrefour","company-colruyt-group","company-ferrero","company-ikea","company-lidl","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Filet Pur] Tintin \u00e0 Zaventem - RetailDetail BE<\/title>\n<meta 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