{"id":146319,"date":"2026-04-20T12:10:45","date_gmt":"2026-04-20T10:10:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146319"},"modified":"2026-04-20T12:10:47","modified_gmt":"2026-04-20T10:10:47","slug":"belchicken-simplante-aux-pays-bas-premiere-succursale-a-maastricht","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/belchicken-simplante-aux-pays-bas-premiere-succursale-a-maastricht\/","title":{"rendered":"Belchicken s&rsquo;implante aux Pays-Bas : premi\u00e8re succursale \u00e0 Maastricht"},"content":{"rendered":"\n<p>La cha\u00eene de restauration rapide belge <strong>Belchicken <\/strong>fait son entr\u00e9e sur le march\u00e9 n\u00e9erlandais. L&rsquo;entreprise ouvrira prochainement son premier restaurant \u00e0 Maastricht, une \u00e9tape importante selon son PDG, Fevzi Yildirim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Face \u00e0 la concurrence<\/h2>\n\n\n\n<p>L&rsquo;\u00e9tablissement sera situ\u00e9 \u00e0 un emplacement de choix sur la Markt, dans l&rsquo;ancien H\u00f4tel du Paradis. Le b\u00e2timent \u00e9tait inoccup\u00e9 depuis plus de dix ans et va d\u00e9sormais accueillir un restaurant de restauration rapide. Belchicken rejoint ainsi sur la place des cha\u00eenes bien \u00e9tablies telles que <strong>Burger King<\/strong> et <strong>KFC<\/strong>, qui y sont d\u00e9j\u00e0 pr\u00e9sentes.<\/p>\n\n\n\n<p>\u00ab L&rsquo;ouverture \u00e0 Maastricht marque le d\u00e9but d&rsquo;une croissance plus importante \u00bb, d\u00e9clare le PDG Fevzi Yildirim sur LinkedIn. Sous sa direction, Belchicken s&rsquo;est d\u00e9velopp\u00e9 ces derni\u00e8res ann\u00e9es pour devenir une cha\u00eene comptant plus de cinquante restaurants, notamment en Belgique, en Allemagne, en France et au Portugal. L&rsquo;accent est mis sur une croissance \u00e9volutive, l&rsquo;optimisation des processus et un positionnement clair au sein du segment des produits \u00e0 base de poulet pan\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acc\u00e9l\u00e9ration via la franchise<\/h2>\n\n\n\n<p>L&rsquo;arriv\u00e9e aux Pays-Bas s&rsquo;inscrit dans cette strat\u00e9gie d&rsquo;expansion plus large. Le choix d&rsquo;une ville frontali\u00e8re est en outre strat\u00e9gique : Belchicken peut ainsi s&rsquo;appuyer sur sa notori\u00e9t\u00e9 en Belgique tout en p\u00e9n\u00e9trant un nouveau march\u00e9.<\/p>\n\n\n\n<p>Le d\u00e9ploiement aux Pays-Bas se fait via une franchise principale : le partenaire n\u00e9erlandais travaille actuellement sur de nouveaux plans d&rsquo;expansion et souhaite ouvrir au moins deux \u00e9tablissements suppl\u00e9mentaires cette ann\u00e9e encore. Belchicken opte ainsi \u00e0 nouveau pour un mod\u00e8le de croissance \u00ab asset-light \u00bb, dans lequel des entrepreneurs locaux se chargent du d\u00e9veloppement op\u00e9rationnel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de restauration rapide belge Belchicken fait son entr\u00e9e sur le march\u00e9 n\u00e9erlandais. L&rsquo;entreprise ouvrira prochainement son premier restaurant \u00e0 Maastricht, une \u00e9tape importante selon son PDG, Fevzi Yildirim.<\/p>\n","protected":false},"author":5,"featured_media":146320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[302],"people":[],"extra":[],"company":[1305],"topic":[276,310],"region":[324],"class_list":{"0":"post-146319","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-fastfood","10":"company-belchicken","11":"topic-expansion","12":"topic-ouverture-de-magasin","13":"region-benelux"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Belchicken s&#039;implante aux Pays-Bas : premi\u00e8re succursale \u00e0 Maastricht - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Belchicken fait son entr\u00e9e sur le march\u00e9 n\u00e9erlandais. 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